touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
Coming Soon from Touch Point Media: Surprise – It’s Not a Toaster
Coming soon from Touch Point Media: discover the realm where digital expertise meets candid conversations on “Surprise – It’s Not a Toaster” – a bi-weekly podcast led by healthcare digital experts Ed…
00:01:50 |
Thu 12 Oct 2023
TP352 - Enabling a Privacy-First Framework
Over the last year, most healthcare organizations have responded to the guidance from OCR on HIPAA and third-party tracking by either removing all tracking or adopting new analytics and CDP technolog…
01:00:13 |
Wed 11 Oct 2023
TP351 - The Evolution of Digital Healthcare Consumerism
Over the last four decades, the rise of digital healthcare consumerism has evolved - in part based on consumer expectations, but also on technology. In this episode, hosts Chris Boyer and Reed Smith …
01:02:33 |
Wed 04 Oct 2023
TP350 - The Dilemma of Digital Innovation
Innovation is not, by nature, easily attainable - but for healthcare providers and health systems, innovation can pose significant challenges. In this episode, hosts Chris Boyer and Reed Smith discus…
00:58:32 |
Wed 27 Sep 2023
TP349 - The Three Digital Strategies in Healthcare: Transformation, Experience and Innovation
Virtually every health system has a digital strategy in their strategic plan. In this episode, hosts Reed Smith and Chris Boyer explore the three pivotal digital strategies in healthcare: Transformat…
00:40:34 |
Wed 20 Sep 2023
TP348 - ICYMI: Leading Through Change
It’s been repeated so often, it nearly sounds trite - the last 18 months have seen unprecedented change in the healthcare industry. And with these changes and challenges, a new leadership approach is…
00:57:18 |
Wed 13 Sep 2023
TP347 - Why is AI Suddenly All Over the Place?
If you attend any healthcare conference, webinar or read a whitepaper, chances are it’s about AI. And more times than not, it’s about Generative AI and how the industry is starting to consider and ad…
00:56:06 |
Wed 06 Sep 2023
TP346 - The Evolving Needs of Data in Healthcare
Data is critical to any organization, in order to support decision-making and measuring success. In this episode, hosts Reed Smith and Chris Boyer discuss how developing a good data strategy is the u…
00:42:45 |
Wed 30 Aug 2023
TP345 - Being Strategic, Agile and Focused
Healthcare organizations are feeling significant stress with the pressure to transform their organizations, while dealing with an understaffed workforce and financial challenges. To that end, healthc…
01:02:34 |
Wed 23 Aug 2023
TP344 - Using AI to Humanize the Patient Experience
There are numerous promises associated with adopting technology in healthcare, including cost savings and improved efficiency, just to name a few. However, can technology contribute to humanizing the…
00:56:52 |
Wed 16 Aug 2023
TP343 - Bringing the Digital Patient Experience to the Bedside
Many times, the concept of “digital experience” is reserved to describing patients using websites, portals and social media to interact with health systems. In this episode, hosts Chris Boyer and Ree…
00:59:49 |
Wed 09 Aug 2023
TP342 - When Does “Patient Access” Actually Begin?
Health systems realize that the opportunity that digital offers to solve patient access is tremendous. Yet, many still have a narrow definition of what “access” really is. In this episode, hosts Reed…
00:39:53 |
Wed 02 Aug 2023
TP341 - There is More to AI than Just Generative
Current news-cycles are filled with a lot of hype around Generative AI, but there are a number of subfields of AI that are not “generative.” In this episode, hosts Chris Boyer and Reed Smith discuss …
00:54:19 |
Wed 26 Jul 2023
TP340 - User Centered Design and Jobs-to-Be-Done
Today, health systems are faced with a myriad of challenges to improving patient satisfaction, outcomes, and delivering more effective and patient-centered healthcare experiences. In this episode, ho…
00:47:41 |
Wed 19 Jul 2023
TP339 - Why Consumer Insights Are Critical for Experience Strategies
When developing experience and digital strategies for health systems, the value of research is important - but what is the difference between market research, marketing research and consumer insights…
00:38:27 |
Wed 12 Jul 2023
TP338 – ICYMI: The Digital Front Door is an Experience Strategy, Not a Technology One
In this encore episode (which originally aired in July, 2022), Chris Boyer and Reed Smith discuss the concept of the “Digital Front Door” and attempt to define and outline the various technologies an…
01:03:08 |
Wed 05 Jul 2023
TP337 - Provider Data is Still a Challenge for Health Systems
Arguably the most important data for health systems developing Digital Front Door (or Side Door) solutions is standardized provider data - yet, many organizations still struggle in developing a singl…
00:56:43 |
Wed 28 Jun 2023
TP336 - When is “Good Enough” Good Enough
The adage “perfect is the enemy of good” is more than just a saying - it has become a design principle. In this episode, hosts Reed Smith and Chris Boyer explore when “good enough” is good enough, an…
00:37:51 |
Wed 21 Jun 2023
TP335 - AI in Telemedicine
The advancement of AI in healthcare is seemingly moving at a very fast rate. In this episode, hosts Chris Boyer and Reed Smith discuss how AI and Machine Learning could be applied in telemedicine, an…
00:46:37 |
Wed 14 Jun 2023
TP334 - A News Round-up
Join hosts Chris Boyer and Reed Smith in an engaging episode of the Touch Point podcast as they revamp the format and bring you a curated selection of vital news stories and articles. Tailored specif…
00:32:15 |
Wed 07 Jun 2023
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