touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
TP392 - Is Patient Access Improving?
In this week’s episode, hosts Reed Smith and Chris Boyer share their perceptions and insights on patient access - what it is, what internal and external factors are impacting access and then they div…
00:33:22 |
Wed 17 Jul 2024
TP391: The Value (and Use) of Data from Different POVs
Data is crucial for uniting digital strategies across a health system, yet it often presents significant challenges. In this episode, hosts Reed Smith and Chris Boyer explore how various departments—…
00:39:28 |
Wed 10 Jul 2024
TP390: ICYMI - The Evolving Needs of Data in Healthcare
Data is critical to any organization in order to support decision-making and measuring success. In this episode, hosts Reed Smith and Chris Boyer discuss how developing a good data strategy is the un…
00:43:33 |
Wed 03 Jul 2024
TP389: The Digital Differences Between Leaders and Laggards
As health systems increasingly adopt digital technologies, the gap between leading innovators and lagging adopters is becoming more pronounced. In this episode, hosts Reed Smith and Chris Boyer share…
00:57:07 |
Wed 26 Jun 2024
TP388: Personalization and Provider Data Management
The modern healthcare consumer expects a personalized experience, but many health systems struggle to meet these expectations. In this week's episode, Chris Boyer and Reed Smith discuss the current s…
01:03:42 |
Wed 19 Jun 2024
TP387: SEO Updates, Leaks and AI Overviews
In this week’s episode, hosts Reed Smith and Chris Boyer discuss the future of search and search optimization by exploring the recent changes to SEO algorithms and the challenge of integrating Gen AI…
01:01:08 |
Wed 12 Jun 2024
TP386 - Back-Office vs. Front-Office Digital Use in Healthcare
In this episode, hosts Chris Boyer and Reed Smith delve into the contrasting worlds of back-office and front-office digital initiatives in healthcare, exploring how back-office applications like prod…
01:07:39 |
Wed 05 Jun 2024
TP385: The Importance of Shared Governance
Hosts Chris Boyer and Reed Smith delve into the concept of shared governance, exploring its definition and application across different fields. They discuss how shared governance empowers nurses in h…
01:03:57 |
Wed 29 May 2024
TP384 - An Update on Telemedicine/Telehealth
Despite the abrupt disruption in the retail telemedicine industry, the role of telehealth is still strong in our industry. In this episode, hosts Chris Boyer and Reed Smith discuss the state of the s…
00:36:05 |
Wed 22 May 2024
TP383 - Does Consumerism Drive Disruption?
In the second of a two episode arc on innovation and disruption, hosts Chris Boyer and Reed Smith discuss how consumerism is driving changes in the healthcare industry and how Big Tech to retail heal…
01:01:00 |
Wed 15 May 2024
TP382 - Does Consumerism Drive Innovation?
In the last ten years, we have seen a rise of consumerism being at the heart of most digital strategies. In this episode, hosts Reed Smith and Chris Boyer review the “who,” “what,” and “how” of innov…
00:34:41 |
Wed 08 May 2024
TP381 - Digital Advertising’s Role in Patient Experience
For health systems, it’s important to leverage all tools in the digital marketing toolkit to support digital patient experience efforts. In this episode, hosts Chris Boyer and Reed Smith discuss the …
00:56:29 |
Wed 01 May 2024
TP380 - Viva Las Vegas: Recorded Live at #HMPS24
Recorded live from the Expo hall at the 29th annual Healthcare Marketing & Physician Strategies Summit, hosts Reed Smith and Chris Boyer are joined by Kristen Wevers and David Perry, and share some o…
00:37:47 |
Wed 24 Apr 2024
TP379 - The Evolving Role of the Chief Marketing Officer
As Bob Dylan put it so eloquently: “the times, they are a changin’” - and for Chief Marketing Officers in health systems, this is true now more than ever. In this episode, hosts Reed Smith and Chris …
00:58:50 |
Wed 17 Apr 2024
TP378 - The ROI of Culture
Since the pandemic (and arguably before), health systems are dealing with unprecedented staffing and culture challenges. In this episode, hosts Reed Smith and Chris Boyer discuss the results of a rec…
00:57:10 |
Wed 10 Apr 2024
TP377 - Revisiting the Problem with the Pixel (and Third-Party Trackers)
On March 18, 2024, HHS and OCR released updated guidance on how health systems should utilize third-party trackers on their website - but what specifically did they indicate was different? In this ep…
00:58:01 |
Wed 03 Apr 2024
TP376 - Composing the Future of DXPs
In health systems, many organizations are rightfully starting to consider the evolution of their website CMS to a Digital Experience Platform (DFP) - but what does that mean? In this episode, hosts R…
01:03:35 |
Wed 27 Mar 2024
TP375 - What Does “Digital First” Really Mean?
Many health systems realize that to meet the modern digital healthcare consumer, they need to embrace a “digital first” strategy. In this episode, hosts Chris Boyer and Reed Smith discuss the key ele…
00:41:46 |
Wed 20 Mar 2024
TP374 - ICYMI: You’re Only as Good as your Reputation
Back by popular demand: the connection between reputation and brand is inextricably linked. This is even more important for hospitals and health systems focused on recruitment and retention efforts. …
00:56:26 |
Thu 14 Mar 2024
TP373 - Input and Influence
As consumerism and marketing continue to blurs the lines across health systems, in this episode Reed Smith and Chris Boyer discuss the critical role teams have in providing input and sharing our infl…
00:40:55 |
Wed 06 Mar 2024
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