touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
TP432 - Closing the Healthcare Engagement Gap
Today’s healthcare consumer is more empowered, more digital-savvy, and more skeptical than ever. Yet many health systems still engage them with outdated approaches and institutional thinking. In this…
00:50:54 |
Wed 23 Apr 2025
TP431 - AI, Are You Killing our Vibe?
Forget product pitches and click-through rates - today’s best marketing doesn’t just inform, it evokes. In this episode, Chris Boyer and Reed Smith explore the rising influence of vibe marketing in h…
01:00:32 |
Wed 16 Apr 2025
TP430 - The Power of Peers: Patient Mentoring in a Digital Age
Long before hashtags and apps, patient mentoring thrived quietly in community rooms and support circles—offering emotional validation and practical guidance where clinical care left off. In this epis…
00:51:54 |
Wed 09 Apr 2025
TP429 - Are We Wasting our Digital Media Spend?
In 2024, U.S. healthcare and pharma ad spending will top $30 billion—but how much of it actually drives results? In this episode, Chris Boyer and Reed Smith dig into the hidden inefficiencies in heal…
00:58:11 |
Wed 02 Apr 2025
TP428 - Breaking the Healthcare Content Mold (Rethinking Risk, Embracing Prompt Power)
Is AI-generated content in healthcare reckless—or revolutionary? In this episode, hosts Chris Boyer and Reed Smith challenge the fear around using AI in a regulated industry and explore how health sy…
01:03:42 |
Wed 26 Mar 2025
TP427 - The Case for Failing Faster to Address Disruption
Healthcare operates under the mindset that failure is not an option—but what if that’s actually slowing down innovation? While tech companies embrace rapid iteration, health systems often get stuck i…
01:00:44 |
Wed 19 Mar 2025
TP426 - Addressing the P Word (Personalization) in Health Care
Consumers expect personalized experiences in nearly every aspect of their lives—but in healthcare, is personalization truly delivering value, or is it just another marketing buzzword? Chris Boyer and…
00:58:33 |
Wed 12 Mar 2025
TP425 - Leadership Through Adaptive Change
Hospitals and health systems are facing yet another wave of uncertainty and disruption—financial constraints, shifting regulations, and changing patient expectations are putting immense pressure on l…
00:58:30 |
Wed 05 Mar 2025
TP424 - Rethinking Reputation Management (Moving Beyond Google Reviews)
When we think about reputation management, our minds often jump to Google reviews and star ratings—but what if we’re thinking too small? In this episode, Chris Boyer and Reed Smith challenge the trad…
01:04:02 |
Wed 26 Feb 2025
TP423 - Healthcare Content in 2025: AI, Composability, and the Content Stack
In this episode, hosts Reed Smith and Chris Boyer explore the evolving role of content in healthcare marketing, diving into content composability, AI’s impact on content creation, and how health syst…
01:07:10 |
Wed 19 Feb 2025
TP422 - Rethinking Competition in Healthcare
In this episode of Touch Point, hosts Chris Boyer and Reed Smith explore how retail healthcare’s retreat, increasing regulations, cybersecurity risks, and private equity consolidation are reshaping i…
00:55:50 |
Wed 12 Feb 2025
TP421 - The Evolution of Patient Experience
In this episode, hosts Chris Boyer and Reed Smith explore the evolution of patient experience, from its holistic roots to today’s data-driven strategies. They discuss how healthcare’s focus on patien…
01:01:26 |
Wed 05 Feb 2025
TP420 - The 2025 State of Digital Advertising for Healthcare
In this episode, hosts Chris Boyer and Reed Smith explore the shifting landscape of digital advertising in 2025, from privacy-first strategies and AI-driven targeting to the rise of connected TV (CTV…
00:57:09 |
Wed 29 Jan 2025
TP419 - The 2025 State of Social Media for Healthcare
In this episode, hosts Reed Smith and Chris Boyer check in on the state of social media for healthcare, and discuss the various changes to these social platforms - from content moderation, to managin…
01:09:52 |
Wed 22 Jan 2025
TP418 - Inclusivity Marketing, Design and the Impacts of Stigma
In this episode, hosts Reed Smith and Chris Boyer discuss the elements of developing an inclusive digital patient experience strategy, why it matters and the impact it has on a healthcare organizatio…
00:57:35 |
Wed 15 Jan 2025
TP417 - The 2024 Listener Choice Awards
In our annual “Best-of” 2024 show, hosts Reed Smith and Chris Boyer reflect back on the past year and the various episodes and topics we discussed, and share results from our annual listener choice a…
00:43:34 |
Wed 08 Jan 2025
TP416: ICYMI - Is Patient Access Improving?
In this week’s episode, hosts Reed Smith and Chris Boyer share their perceptions and insights on patient access - what it is, what internal and external factors are impacting access and then they div…
00:34:14 |
Wed 01 Jan 2025
TP415: ICYMI - Do you Feel Disrupted?
The US healthcare system is undergoing significant disruption due to innovations that fundamentally alter how services are delivered, how the market operates, or how patients are receiving care. In t…
00:39:02 |
Thu 26 Dec 2024
TP414 - Surprise - This is a Touch Point Podcast About Toasters (Kinda)
An annual feature of the Touch Point podcast is a retrospective look at other podcasts on our network. In this episode, hosts Reed Smith and Chris Boyer share two episodes of the newest podcast on th…
01:02:49 |
Wed 18 Dec 2024
TP413 - A Few of Our Favorite Interviews (2024 Edition)
In this episode, hosts Reed Smith and Chris Boyer celebrate some of the most memorable guest interviews of the year. First, hear from Susannah Fox who discussed insights from her new book about digit…
01:23:40 |
Wed 11 Dec 2024
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