touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
TP452 - “Do More With Less” is the Default
Health systems are facing a new reality: “do more with less” is no longer a slogan, it is the baseline. With shrinking margins, delayed capital investments, and workforce fatigue, marketing leaders a…
00:58:04 |
Wed 10 Sep 2025
TP451: How Marketing and IT Are Redefining Patient Engagement
Health systems have long promised to “break down silos,” but are marketing, IT, and clinical teams finally being forced to collaborate in meaningful ways? In this episode, hosts Chris Boyer and Reed …
00:55:48 |
Wed 03 Sep 2025
TP450 - Marketing Technology Trends (Hype, Hope, and Hard Truths)
Healthcare marketers are navigating a landscape where martech is both exploding in scale and under pressure to prove its value. In this episode, hosts Chris Boyer and Reed Smith explore the latest sh…
00:53:12 |
Wed 27 Aug 2025
TP449: From Personas to Precision (How Behavioral Modeling is Changing Healthcare Campaigns)
Behavioral modeling is reshaping how campaigns are built, measured, and optimized, moving us from broad strokes to precise strategies that drive measurable impact. Hosts Chris Boyer and Reed Smith ex…
00:54:06 |
Wed 20 Aug 2025
TP448: Alphabet Soup: Navigating the Rise of GEO, SEO, and AEO
Chris Boyer and Reed Smith explore how marketing and communications teams can adapt their digital content strategies for a future where search behavior is fragmenting and more patients are turning to…
01:00:01 |
Wed 13 Aug 2025
TP447: Do Consumer Expectations Apply Equally Across All Health Systems
Consumerism is impacting all health systems but does this mean the same thing in the same way to academic medical centers, urban hospitals, and rural health systems? Reed Smith and Chris Boyer unpack…
00:50:04 |
Wed 06 Aug 2025
TP446: From Toolset to Mindset: The Evolving Martech Stack
As the martech stack continues to evolve, health systems are facing a growing challenge: how to balance enterprise-grade safety and security with the performance demands of modern digital marketing. …
01:02:13 |
Wed 30 Jul 2025
TP445: ICYMI: Gaining Insights Into Market Research
Health systems are increasingly asked to make decisions based on data, but not all research is created equal. In this encore episode, hosts Reed Smith and Chris Boyer revisit the essential difference…
01:00:19 |
Wed 23 Jul 2025
TP444: Embracing Product Thinking in Health System Marketing
In this episode, hosts Chris Boyer and Reed Smith explore how adopting a product thinking mindset—one rooted in user-centered design, continuous iteration, and outcome-driven strategies—can help heal…
00:59:36 |
Wed 16 Jul 2025
TP443: Rethinking the Workforce Crisis With Technology
From clinical burnout to back-office understaffing, health systems are navigating a complex workforce reckoning. In this episode, hosts Chris Boyer and Reed Smith explore how digital technology is be…
00:32:58 |
Wed 09 Jul 2025
TP442: ICYMI – Omnichannel PX: How Do you Integrate Offline and Online Experiences?
With all of the emphasis lately on developing digital experiences, it’s often overlooked that the customer experience transcends online and offline touchpoints. In this episode, hosts Chris Boyer and…
01:09:51 |
Wed 02 Jul 2025
TP441: SEO is Like Golf Now
Chris Boyer and Reed Smith explore how AI is transforming the digital discovery journey — and why traditional SEO tactics may no longer cut it. They discuss:
The Collapse of the Keyword Empire …
00:59:39 |
Wed 25 Jun 2025
TP440: Is Technology the Strategy… or Just the Tool?
Chris Boyer and Reed Smith challenge a growing assumption in healthcare: that technology is the strategy. While health systems face urgent pressures—from constrained budgets to rising demand—they’re …
00:56:23 |
Wed 18 Jun 2025
TP439: The Urgency Gap: Is Healthcare Ready for AI Experience Design?
Chris Boyer and Reed Smith break down one of the industry’s most misunderstood trends, separating the headline-worthy buzz from the meaningful, strategic work that marketing teams should actually be …
00:50:04 |
Wed 11 Jun 2025
TP438: ICYMI TP127 - The Changing Business Models of Health Systems
In this encore episode, hosts Chris Boyer and Reed Smith explore how evolving financial pressures and care delivery shifts are forcing health systems to rethink their business models. From the rise o…
00:58:42 |
Wed 04 Jun 2025
TP437: Performance Marketing Is Dead. Long Live Performance Marketing
Chris Boyer and Reed Smith explore how traditional performance marketing tactics have unraveled — and what must replace them. From cookie deprecation to HIPAA compliance and signal loss across Meta a…
00:55:42 |
Wed 28 May 2025
TP436: The Patient Doesn’t Know They’re in a Funnel
In this episode, hosts Chris Boyer and Reed Smith examine why the classic funnel framework may not reflect the complex, emotional, and often anonymous nature of how people engage with care decisions …
00:57:24 |
Wed 21 May 2025
TP435: The Website Is Now a Platform
In this episode, hosts Chris Boyer and Reed Smith challenge the outdated mindset of the hospital website and explore how health systems can architect unified platforms that drive growth, deliver care…
00:50:21 |
Wed 14 May 2025
TP434: The Evolving CMO: From Brand Steward to Strategic Leader
In this episode, hosts Chris Boyer and Reed Smith unpack how the role of the Chief Marketing Officer has evolved—both across industries and within health systems.
The expanding CMO playbook – CM…
00:43:19 |
Wed 07 May 2025
TP433: Reputation Drift: How Algorithms and AI Are Rewriting Healthcare Brands
Our digital world is ruled by AI algorithms who are now able to summarize your brand and influence search results. Chris Boyer and Reed Smith explore how these digital forces are reshaping public per…
00:54:03 |
Wed 30 Apr 2025
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