touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
TP412 - Technology Innovations that Are Set to Transform Healthcare
In this episode, hosts Reed Smith and Chris Boyer discuss seven technology trends that are innovating healthcare and medicine - some old and some radically new. With an increased focus on solving gap…
00:37:03 |
Wed 04 Dec 2024
TP411 - A Friendsgiving Episode
Join hosts Chris Boyer and Reed Smith for a special episode that celebrates the season of thankfulness with a unique twist. This week, they share never-before-aired conversations featuring four insig…
01:08:58 |
Wed 27 Nov 2024
TP410 - Loyalty, Habits, and Laziness in Customer Experience
In this episode, Chris Boyer and Reed Smith - inspired by insights from Matt Gove and Andy Chang at HCIC - discuss the interplay between customer behavior and loyalty, habits, and laziness. They expl…
00:42:42 |
Wed 20 Nov 2024
TP409 - Live from Austin, TX at #HCIC24
In this episode, Chris Boyer is joined by guests Dean Browell, Martha Van Berkel and Danny Fell as they discuss some of the key themes and issues being discussed at the 28th Annual Healthcare Interne…
00:38:07 |
Wed 13 Nov 2024
TP408 - Unlocking Healthcare Data Value
In this episode of Touch Point, hosts Chris Boyer and Reed Smith discuss how healthcare organizations can maximize the value of their data through a seven-step data maturity model. They explore the c…
00:40:57 |
Wed 06 Nov 2024
TP407 - Leadership and Change in Healthcare
In this episode, hosts Reed Smith and Chris Boyer discuss essential traits for healthcare leaders facing industry-wide transformation. They explore adaptive leadership styles, including transformatio…
00:55:05 |
Wed 30 Oct 2024
TP406 - Digital Disruption and Changing Expectations of Digital
In this episode, hosts Reed Smith and Chris Boyer explore the significant disruptions currently transforming the US healthcare system, from innovations reshaping service delivery to changes in how th…
01:01:21 |
Wed 23 Oct 2024
TP405 - Do Healthcare Consumers Actually “Shop”?
In this episode, hosts Reed Smith and Chris Boyer explore the concept of consumer-driven healthcare and why it often falls short of true "shopping" experiences, discussing how factors like insurance …
00:44:37 |
Wed 16 Oct 2024
TP404 - The New Health Playbook: Drivers, Consumerism, and Marketing
In this episode, Reed Smith and Chris Boyer the "drivers of health," healthcare consumerism, and the role of marketing in shaping patient experiences. They explore how social, economic, and environme…
00:36:11 |
Wed 09 Oct 2024
TP403 - The Three Axis of ROI in Healthcare Digital Experience
In this episode, Chris Boyer and Reed Smith explore how the concept of ROI in healthcare digital experience extends beyond financial returns to impact patient care, operations, and sustainability. Th…
00:42:01 |
Wed 02 Oct 2024
TP402 - Point Based vs. Platform solutions
In this episode, Reed Smith and Chris Boyer explore the critical decision organizations face between adopting point-based solutions vs. integrated platforms. They delve into the pros and cons of each…
00:38:00 |
Wed 25 Sep 2024
TP401 - Is AIO the New SEO?
In this episode, hosts Reed Smith and Chris Boyer explore the evolution of search engine optimization and the growing impact of generative AI, exploring how large language models (LLMs) and their cap…
00:55:19 |
Wed 18 Sep 2024
TP400 - A Very Special (Milestone) Episode
In this milestone 400th episode of the Touch Point podcast, hosts Chris Boyer and Reed Smith reflect on the last almost eight years of podcasting, and share stories from the early days (how it began …
00:54:30 |
Wed 11 Sep 2024
TP399 - The Flat Pancake of Healthcare
In this episode, hosts Reed Smith and Chris Boyer explore the "flat pancake" metaphor as it applies to the evolving role of the Chief Digital Officer (CDO) in healthcare and discuss how with conflict…
01:02:44 |
Wed 04 Sep 2024
TP398 - Patient Portals - PX Boom or Bust?
In this episode, hosts Chris Boyer and Reed Smith share an update on the evolution of patient portals and how healthcare leaders are leveraging them to drive patient experience - sometimes to uninten…
00:38:00 |
Wed 28 Aug 2024
TP397 - ICYMI: Are We Ready for Radical Digital Transformation?
In general, digital transformations can be difficult – particularly in health systems. In this episode, hosts Reed Smith and Chris Boyer discuss the overall need for provider organizations to embrace…
00:53:02 |
Wed 21 Aug 2024
TP396 - Is AI Slipping into the Trough?
The latest Gartner Hype Cycle indicates that the use of marketing Generative AI is about to slip into the Trough of Disillusionment. In this week’s episode, hosts Chris Boyer and Reed Smith discuss s…
00:38:04 |
Wed 14 Aug 2024
TP395 - Unpacking the MarTech Stack
In this episode, hosts Chris Boyer and Reed Smith dive deep into the complex world of marketing technology, exploring the essential tools and strategies that power successful marketing teams. From fo…
00:41:04 |
Wed 07 Aug 2024
TP394 - Gaining Insights Into Market Research
In this episode, hosts Reed Smith and Chris Boyer compare market and marketing research, and discuss the various methods - both quantitative and qualitative - that organizations can use to help infor…
00:56:33 |
Wed 31 Jul 2024
TP393 - What’s the Rep of Online Reputation Management?
In this episode, hosts Chris Boyer and Reed Smith dive into the world of Online Reputation Management (ORM) and its significance for healthcare systems. They explore the essential activities marketin…
00:38:50 |
Wed 24 Jul 2024
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