touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
TP372 - Keeping Healthcare AI in Check
AI has seen rapid adoption in health systems, but are we ready for it? In this episode, hosts Reed Smith and Chris Boyer discuss the challenges with adopting federal regulation on AI and how local or…
00:59:39 |
Wed 28 Feb 2024
TP371 - Leadership Resilience Through Change
The current period of disruptive change in the U.S. health system industry is unlike any other time before due to the simultaneous convergence and magnification of several transformative factors. In …
00:58:27 |
Wed 21 Feb 2024
TP370 - Has the Social Internet Democratized Patient Empowerment?
In this episode, hosts Chris Boyer and Reed Smith discuss the evolution of the social internet, illustrating how as the technology has evolved, the uses of social media by patient seeking care has al…
00:53:02 |
Wed 14 Feb 2024
TP369 - When is “Self-Service” Too Self Serving?
The concept of “self-service” is the practice of creating experiences that enable users to complete tasks independently without direct assistance from others. Listen in as Chris Boyer and Reed Smith …
00:37:11 |
Wed 07 Feb 2024
TP368 - How Consumerism Is Challenging Healthcare Leadership
Health system leaders across the US are facing a number of concerns that are top of mind to them as our industry undergoes significant transformation. Hosts Reed Smith and Chris Boyer discuss the top…
00:51:13 |
Wed 31 Jan 2024
TP367 - It’s the End of Search as We Know It (and I Feel Fine)
Over the years, healthcare marketers have seen the way search engines have changed - and how those changes have impacted SEO efforts. But much like everything else, search is dramatically being trans…
01:06:42 |
Wed 24 Jan 2024
TP366 - Do you Feel Disrupted?
The US healthcare system is undergoing significate disruption due to innovations that fundamentally alter how services are delivered, how the market operates, or how patients are receiving care. In t…
00:38:10 |
Wed 17 Jan 2024
TP365 - Why Segmentation is Critical in 2024
One of the most important underlying principles of marketing is to have an extensive knowledge of the customer. Market segmentation is critically important to this understanding. In the episode, host…
01:00:31 |
Wed 10 Jan 2024
TP364 - ICYMI: The Value of a Health Record
Encore episode of one of our post popular shows (originally published in July 2019): We live in a data-rich world, and any of us that spend time online already know that our data footprint is being t…
01:00:47 |
Wed 03 Jan 2024
TP363 - The 2023 Listener Choice Awards
In our annual “Best-of” 2023 show, hosts Reed Smith and Chris Boyer reflect back on the past year filled with Generative AI and other trendy technologies, sharing results from the listener choice awa…
00:52:22 |
Wed 27 Dec 2023
TP362 - These Are a Few of our Favorite Interviews
In this episode, hosts Reed Smith and Chris Boyer celebrate some of the most memorable guest interviews of the year. First, hear from Steve Koch and Jonathan Pathuis from Cast and Hue, who discuss us…
01:06:39 |
Wed 20 Dec 2023
TP361 - Finding the White Space in Patient Acquisition
The concept of "white space" generally implies untapped or underutilized areas for innovation or improvement. In this episode, hosts Chris Boyer and Reed Smith explore four potential “white space” op…
00:36:41 |
Wed 13 Dec 2023
TP360 - Do Patients Want Access to Their Health Records?
The passing of the Cures Act in 2016 aimed to empower patients to take control of their health information to make more informed decisions on their care. In this episode, hosts Reed Smith and Chris B…
00:54:50 |
Wed 06 Dec 2023
TP359 - Are We Ready for Radical Digital Transformation?
In general, digital transformations can be difficult - particularly in health systems. In this episode, hosts Reed Smith and Chris Boyer discuss the overall need for provider organizations to embrace…
00:52:59 |
Wed 29 Nov 2023
TP358 - Three Servings of News Hot Takes
In this special Thanksgiving Week episode, hosts Reed Smith and Chris Boyer review three stories that are abuzz in the news, and share their “hot takes” on how they may impact our industry. From gett…
00:36:07 |
Wed 22 Nov 2023
TP357 - Omnichannel PX: How Do you Integrate Offline and Online Experiences?
With all of the emphasis lately on developing digital experiences, it’s often overlooked that the customer experience transcends online and offline touchpoints. In this episode, hosts Chris Boyer and…
01:08:01 |
Wed 15 Nov 2023
TP356: Live from #HCIC23
Recorded live at the 2023 Healthcare Internet Conference in Los Angeles, CA, join host Chris Boyer as well as the panel of healthcare experts David Perry, John McKeever and Andrew Rainey as they disc…
00:44:03 |
Wed 08 Nov 2023
TP355 - Are We Too Hardwired To Predict the Future?
Over the years, there have been many experts and analysts that have tried to predict the future of our industry. But are we set up to do this? In this episode, hosts Reed Smith and Chris Boyer discus…
01:07:30 |
Wed 01 Nov 2023
TP354 - Open vs. Closed AI Systems: Which is Better for Healthcare?
While there is ample talk of the use of AI (and Generative AI) in healthcare, sometimes there is a lot of confusion as to which solution is better. In this episode, hosts Reed Smith and Chris Boyer d…
00:54:03 |
Wed 25 Oct 2023
TP353 - Analyzing the Customer Journey
If you are working at a health system focused on digital transformation, engagement or innovation strategies, the understanding of the customer journey is imperative to your work. In this episode, ho…
00:44:11 |
Wed 18 Oct 2023
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