touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
TP333 - Why It’s Hard for Health Systems to Act Like a Business
Health systems today are facing ongoing pressure to become more consumeristic and act with speed, in order to be more competitive and stay fiscally solvent in today’s industry. In this episode, hosts…
00:38:46 |
Wed 31 May 2023
TP332 - Why First-Party Data Needs to Come First
Health systems are beginning to realize that developing a first-party data strategy is becoming one of the most critical things to do to support marketing, operations and clinical success. In this ep…
00:43:03 |
Wed 24 May 2023
TP331 - The Importance of Branding and Thought Leadership
As health systems face the challenges of re-aligning to the current needs of the post-pandemic era, the importance of branding and thought-leadership is often misunderstood. In this episode, hosts Re…
00:37:17 |
Wed 17 May 2023
TP330 - What Does It Mean to be “Consumer Obsessed?”
For hospitals and health systems, many of us strive to continuously add value to the customer experience. But are we “consumer obsessed?” In this episode, hosts Reed Smith and Chris Boyer discuss the…
00:35:58 |
Wed 10 May 2023
TP329 - Why We Can’t Move Away from Analytics
Web tracking for hospitals and health systems are currently undergoing significant disruption. In some cases, health systems are actively pondering the usefulness of website analytics. In this episod…
00:38:49 |
Wed 03 May 2023
TP328 - ICYMI: Is Digital Really the Future of Healthcare?
In this episode, hosts Chris Boyer and Reed Smith discuss how digital health and digital marketing solutions can help address the “triple aim” - improving patient experience, improving population hea…
00:45:29 |
Wed 26 Apr 2023
TP327 - Live from HMPS23 in Austin, TX
In this episode, Reed Smith sits down with Ben Texter of Digital Health Strategies and Sam Seering of Epic, to discuss the new role of marketing in a health system, and how to leverage marketing’s un…
00:37:01 |
Wed 19 Apr 2023
TP326 - Who Owns the Intranet?
Intranets are one of the oldest digital marketing and communications tool in most organizations’ toolkit. But even now, the age-old question persists: who owns the intranet? In this episode, hosts Re…
00:41:00 |
Wed 12 Apr 2023
TP325 - The Digital Marketing and IT Partnership
For health systems, the partnership between digital marketing and IT is an important one, but sometimes it can be complicated. In this episode, hosts Reed Smith and Chris Boyer define the different t…
00:35:24 |
Wed 05 Apr 2023
TP324 - The Evolving Healthcare Marketing Tech Stack
In health systems, the marketing technology stack is constantly evolving. However, in some ways it could also be seen as regressing. In this episode, hosts Chris Boyer and Reed Smith discuss the chal…
00:39:57 |
Wed 29 Mar 2023
TP323 - Is the Telemedicine Bubble About to Burst?
Adoption of telemedicine for hospitals and health systems has, to a certain effect, followed the Gartner technology hype cycle. In this episode, hosts Chris Boyer and Reed Smith discuss how the soon-…
00:42:17 |
Wed 22 Mar 2023
TP322 - A Frank Conversation about Consumer Centricity
In this episode, Reed Smith and Chris Boyer welcome Matt Gove for an open and frank discussion on the progress our industry is making towards embracing consumer centricity and why there is a tendency…
00:47:11 |
Wed 15 Mar 2023
TP321 - Patients Want Digital Health...or Do They?
Digital health is here to stay: nearly half of the US population actively use wearables and connected health devices. However, many still express concern and doubt, which is impacting overall adoptio…
00:37:05 |
Wed 08 Mar 2023
TP320 - Making Sense of Reviews, Ratings and Rankings
Health system marketers often develop strategies to address online reviews, ratings and even how their organization rank with third-party sites and organizations. In the episode, hosts Reed Smith and…
00:40:05 |
Wed 01 Mar 2023
TP319 - Are We Ready to Un-Google?
For digital marketers, it might be said that Google has a strong influence on the tools and strategies that influence how we do our work - however, will this last? In this episode, hosts Chris Boyer …
00:41:34 |
Wed 22 Feb 2023
TP318 - ICYMI: The Next Wave of Telemedicine and At Home Care
The need for virtual health solutions at the onset of the pandemic led to wide-spread adoption of telemedicine by providers and patients alike. However, over the years, this adoption rate has shifted…
00:50:18 |
Wed 15 Feb 2023
TP317 - Has AI “Jumped the Shark”?
Recent news reports of ChatGPT and DAL-E seem to imply that AI and machine learning is on the verge of taking over many functions of the marketing team. In this episode, hosts Chris Boyer and Reed Sm…
00:59:06 |
Wed 08 Feb 2023
TP316 - How Does the EMR Impact Patient Experience?
Healthcare digital marketers are spending more and more time focusing on improving the digital patient experience - but are they leveraging an important tool in the overall digital toolkit? In this e…
00:49:04 |
Wed 01 Feb 2023
TP315 - Why Do We Make Things So Hard for Patients?
Healthcare professionals realize the importance of focusing on healthcare consumerism. In this episode, hosts Chris Boyer and Reed Smith discuss why health systems and hospitals still struggle with d…
00:43:02 |
Wed 25 Jan 2023
TP314 - Marketing’s Impact on Acquisition, Retention and Leakage
Healthcare marketers are very familiar with acquisition marketing, but are these strategies enough? In this episode, hosts Chris Boyer and Reed Smith discuss the trifecta of patient-centered marketin…
00:47:29 |
Wed 18 Jan 2023
Disclaimer: The podcast and artwork embedded on this page are the property of touch point media. This content is not affiliated with or endorsed by eachpod.com.