touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
TP293 - Trust, Teens and Technology: What Health Systems Need to Know to Reach New Audiences
Hosts Chris Boyer and Reed Smith discuss the latest Pew Research study that shows a remarkable shift in how teens are using social media and technology, and discuss how this is a bellwether for how h…
00:42:59 |
Wed 24 Aug 2022
TP292 - Is Digital Really the Future of Healthcare?
In this episode, hosts Chris Boyer and Reed Smith discuss how digital health and digital marketing solutions can help address the “triple aim” - improving patient experience, improving population hea…
00:44:52 |
Wed 17 Aug 2022
TP291 - The Rise of the Algorithms (and the Death of Social Media)
In this episode, hosts Reed Smith and Chris Boyer discuss how the rise of the recommendation engines in social media is potentially hastening the end of social media as we know it. From discussing th…
00:40:27 |
Wed 10 Aug 2022
TP290 - The Time They Are (and Keep On) A-Changin’
Health systems across the United States are feeling a number of pressures that are impacting the industry today, including very narrow margins, elevated labor costs and shifts in patient patterns. In…
00:55:32 |
Wed 03 Aug 2022
TP289 – An Update on the Disruptive Healthcare Trifecta: Google, Facebook and Amazon
Four years ago, hosts Chris Boyer and Reed Smith discussed the impacts that the “disruptive healthcare trifecta” - Google, Facebook and Amazon - were predicted to have on the industry. In this episod…
00:56:46 |
Wed 27 Jul 2022
TP288 - The Patchwork Quilt of Healthcare Data
Health systems face significant challenges in today’s age when developing first-party data strategies. In this episode, hosts Reed Smith and Chris Boyer discuss the need for digital marketers to adop…
00:56:29 |
Wed 20 Jul 2022
TP287 - The Digital Front Door is an Experience Strategy, Not a Technology One
In this episode, Chris Boyer and Reed Smith discuss the concept of the “Digital Front Door” (again) and really attempt to define it and outline the various technologies and approaches that comprise t…
01:02:40 |
Wed 13 Jul 2022
TP286 - ICYMI: Digital Transformation is Not a Line-item on Your Budget
For many health systems, digital transformation initiatives that began in the pandemic are starting to falter, which begs the question: why is digital transformation so difficult? In this episode, ho…
00:51:10 |
Wed 06 Jul 2022
TP285 - The Problem with the Pixel
Recent news revealed that a number of hospital websites were found to have passed sensitive PII (personal identifiable information) to the Meta company via the use of the Facebook Pixel. In this epis…
00:57:40 |
Wed 29 Jun 2022
TP284 - Marketing Is Like Communications (or Is It the Other Way Round?)
Marketing and communications are sometimes considered the cornerstone of any business plan. However, for hospitals and health systems, often these disciplines are often treated as separate and distin…
00:55:05 |
Wed 22 Jun 2022
TP283 - Who Really is our Audience?
As health systems consider the needs of the modern healthcare consumer and reflect on how their current brand efforts align, it’s always important to understand our audiences. In this episode, hosts …
00:57:43 |
Wed 15 Jun 2022
TP282 - The CMO Plus and the Disruption of Healthcare Retailization
The role of the health system CMO is changing - in both responsibilities and their mindset. In this episode, hosts Reed Smith and Chris Boyer discuss how marketers need to embrace a “disruption minds…
01:00:40 |
Wed 08 Jun 2022
TP281 - ICYMI: What is ROMI (and Does it Differ from ROI)?
In this encore episode, hosts Reed Smith and Chris Boyer are back to talking about ROI, and sharing the differences between true ROI, ROMI and ROAS - the three stepbrothers of marketing measurement. …
01:01:52 |
Wed 01 Jun 2022
TP277 - An #HMPS22 Round-up
In this episode, hosts Chris Boyer and Reed Smith reflect back on the most recent Healthcare Marketing and Physician Strategy Summit, and share insights and topics that were discussed including impro…
00:56:24 |
Wed 25 May 2022
TP276 - Live from the 2022 Healthcare Marketing and Physician’s Strategy Summit
Recorded live in Salt Lake City for the 27th Annual Healthcare Marketing and Physician’s Strategy summit, host Chris Boyer is joined by Vanessa Hill, of Beth Israel Lahey Health, Stephen Moegling fro…
00:48:27 |
Wed 18 May 2022
TP275 - A Newsroom Round-Up
In this episode, hosts Reed Smith and Chris Boyer discuss some of the latest news and articles that impact our industry. They first discuss how marketers are returning to traditional advertising and …
00:44:07 |
Wed 11 May 2022
TP274 - Is There Too Much Choice in Healthcare Consumerism?
The trends in healthcare consumerism are leading organizations to introduce more self-service and choice. But how can health systems know when they are going too far? In this episode, hosts Reed Smit…
00:54:27 |
Wed 04 May 2022
TP273 - ICYMI: Yelp or HCAHPS: Which is Better to Measure Patient Experience?
Today, there are a myriad of ways that patients can share their experiences with hospitals and health systems online. In this episode, hosts Reed Smith and Chris Boyer focus on two systems: Yelp and …
01:00:56 |
Wed 27 Apr 2022
TP272 - The State of CRM in 2022
Customer Relationship Management (CRM) systems are one of the most important tools healthcare marketers can adopt to understand the efficacy of their efforts, yet even in 2022 there is still a lot of…
00:50:07 |
Wed 20 Apr 2022
TP271 - The Ups and Downs of Digital Transformation
For hospitals and health systems, digital transformation continues to prove difficult. In this episode, hosts Reed Smith and Chris Boyer discuss Gartner predictions for digital transformation and tec…
00:56:58 |
Wed 13 Apr 2022
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