touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
TP270 - The Provider Role in Transformation
Almost universally, health systems, clinicians, and even patients agree that the health care system needs digital transformation. In this episode, hosts Reed Smith and Chris Boyer discuss the biggest…
00:56:39 |
Wed 06 Apr 2022
TP269 - Are we in a Digital Health Bubble?
The way healthcare is being delivered has significantly shifted over the past few years. The impact is being felt by every segment of the healthcare industry - from providers to payers to digital hea…
00:52:22 |
Wed 30 Mar 2022
TP268 - Making Your Content Standing Out from the Noise
Healthcare organizations face a daunting task with the content marketing and thought-leadership efforts - how can you reduce the signal-to-noise ratio while ensuring your content stands out? In this …
00:59:57 |
Wed 23 Mar 2022
TP267 - ICYMI: Meeting the New Digital Consumer’s Expectations
As the new digital health consumer continues to familiarize and trust digital health solutions, health systems need to focus on those fundamental digital solutions to improve their overall experience…
00:58:38 |
Wed 16 Mar 2022
TP266 - The Next Wave of Telemedicine and At Home Care
The need for virtual health solutions at the onset of the pandemic led to wide-spread adoption of telemedicine by providers and patients alike. However, over the years, this adoption rate has shifted…
00:50:18 |
Wed 09 Mar 2022
TP265 - Local SEO and the Myth of Zero-Click Search
SEO remains an important part of a health system’s digital strategy - but how is it shifting in 2022? In this episode, hosts Chris Boyer and Reed Smith discuss the importance of local SEO to a hospit…
00:59:33 |
Wed 02 Mar 2022
TP264 - Designing a Voice of Customer Program
Healthcare organizations are transforming their patient experience measurements away from simple surveys to more sophisticated voice of customer programs. In this episode, Reed Smith and Chris Boyer …
00:59:46 |
Wed 23 Feb 2022
TP263 - The Purpose of Consumerism
Healthcare leaders now understand the transformative effect that consumerism is having on their industry. In this episode, Reed Smith and Chris Boyer share how consumerism has shifted in the last two…
01:00:50 |
Wed 16 Feb 2022
TP262 - The Winds of Change
The healthcare industry is facing extreme pressures to change and transform. In this episode, hosts Chris Boyer and Reed Smith discuss the outlook for healthcare - both at a macro and micro level - a…
00:59:52 |
Wed 09 Feb 2022
TP261 - The New Dynamic of Patient-Provider Communication
The importance of patient-provider communications has always been important, but as health systems adopt more ways to allow patients to connect with their care online, how has this impacted the way p…
00:49:31 |
Wed 02 Feb 2022
TP260 - Aligning to Our Purpose
In this episode, hosts Chris Boyer and Reed Smith discuss the latest Edelman Trust Barometer and some of the disturbing findings on the erosion of trust in typical societal institutions. Despite this…
00:55:13 |
Wed 26 Jan 2022
TP259 - Where Are We Headed (and What Can We Do)?
Host Reed Smith and Chris Boyer discuss the current “state-of-the-state” for our industry, including the public perception of health systems and hospitals in America and what this means for our emplo…
00:58:45 |
Wed 19 Jan 2022
TP258 - Has the Telehealth Bubble Really Burst?
Throughout the pandemic, health systems across the country quickly enabled telehealth and telemedicine solutions to continue to serve their patients. But as we enter 2022, some signs are indicating t…
00:55:44 |
Wed 12 Jan 2022
TP257 - A Focus on Patient Experience, Marketing and Data
Healthcare organizations face incredible industry challenges in 2022, they also must rethink their patient experience, marketing and data strategies. In this episode, hosts Reed Smith and Chris Boyer…
00:59:18 |
Wed 05 Jan 2022
TP256 - The 2021 Listener Choice Awards
In our annual “Best-of” 2021 show, hosts Reed Smith and Chris Boyer reflect back on this work-from-home year, sharing some of their most favorite topics, guests and episodes from the TouchPoint podca…
01:00:19 |
Wed 29 Dec 2021
TP255 - Best of Touch Point Media Network 2021
In our annual holiday charcuterie episode, hosts Reed Smith and Chris Boyer highlight clips from some of the most-downloaded shows on the Touch Point Media Network, including conversations about digi…
00:58:42 |
Wed 22 Dec 2021
TP254 - Digital Consumerism and the New Way We Choose a Provider
With the ongoing acceptance of digital as a means to select and receive care, healthcare consumers are shifting expectations on what they are looking for in their care journey. In this episode, Chris…
00:50:02 |
Wed 15 Dec 2021
TP253 - Operations Impact on Experience
Health systems are starting to realize that there is a significant need to develop a succinct customer service operation at their organizations. But what is the best way to accomplish this, and does …
00:56:00 |
Wed 08 Dec 2021
TP252 - The Future of Healthcare Social Media
In some ways, 2021 has seen some significant changes in the way hospitals and health systems use social media. In this episode, hosts Chris Boyer and Reed Smith share their perspective on the state o…
00:57:29 |
Wed 01 Dec 2021
TP251 - ICYMI: The High Stakes of Digital Marketing In Healthcare
For all organizations, an effective digital marketing strategy is important. For those of us practicing digital marketing for hospitals and health systems, the stakes are much higher. In this episode…
00:57:09 |
Wed 24 Nov 2021
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