touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
TP250 - Our Cardinal Episode
In this milestone episode, hosts Chris Boyer and Reed Smith look back over the pervious 250 episodes o the show and highlight three expert interviews that illustrate the breadth and depth of topics a…
01:10:12 |
Wed 17 Nov 2021
TP249 - What is ROMI (and Does it Differ from ROI)?
In this episode, hosts Reed Smith and Chris Boyer are back to talking about ROI again, and sharing the differences between true ROI, ROMI and ROAS - the three stepbrothers of marketing measurement - …
01:01:52 |
Wed 10 Nov 2021
TP248 - A Federation of Content
Health system digital presences can be amplified with the adoption of a content federation strategy. In this episode, hosts Chris Boyer and Reed Smith share the basics of content federation, the thre…
00:54:56 |
Wed 03 Nov 2021
TP247 - The Digital “Revolving” Door
While hospitals and health systems are beginning to embrace Digital Front Door strategies, are they enough? In this episode, Chris Boyer and Reed Smith discuss the concept or a “digital revolving doo…
01:00:04 |
Wed 27 Oct 2021
TP246 - ICYMI: The Telehealth Tech Stack
Now that many health systems across the country have implemented telehealth solutions, many of them are taking a step back to evaluate the myriad of options available to determine the best ways to al…
00:56:30 |
Wed 20 Oct 2021
TP245 - How Do People Find a Doctor Online?
Finding a doctor is what hospitals and health systems label a “super-task” - yet, the nuances of how to optimize this customer journey can become complex. In this episode, hosts Chris Boyer and Reed …
01:00:25 |
Wed 13 Oct 2021
TP244 - Social Media: Friend or Foe?
Is engagement really the best measurement of social media? In this episode, hosts Reed Smith and Chris Boyer discuss how social platforms have evolved, the influence they have on our mental health an…
00:56:18 |
Wed 06 Oct 2021
TP243 - A Bias Against Generational Bias in Healthcare
With five generations in the current workplace, HR and marketing professionals have to understand the impact of generational bias. In this episode, Reed Smith and Chris Boyer discuss essential tips m…
00:58:21 |
Wed 29 Sep 2021
TP242 - Leading Through Change
It’s been repeated so often, it nearly sounds trite - the last 18 months have seen unprecedented change in the healthcare industry. And with these changes and challenges, a new leadership approach is…
00:58:04 |
Wed 22 Sep 2021
TP241 - Moving from Personalization to Individualization
Digital healthcare marketers often struggle successfully launching a personalization strategy. In this episode, Chris Boyer and Reed Smith share how an effective personalization strategy is more than…
01:00:25 |
Wed 15 Sep 2021
TP240 - (ICYMI) The New Role of the Digital Marketer
Prior to the pandemic, the role of the healthcare digital marketer has been evolving. But, as with most other things, due to the public health crisis, the role of the digital marketer has both seen t…
01:01:47 |
Wed 08 Sep 2021
TP239 - How Can We Be More Efficient?
Hospitals and health systems are facing another crisis - even before the public health crisis has abated: namely, a staffing shortage that is impacting all aspects of our organizations. In this episo…
01:03:57 |
Wed 01 Sep 2021
TP238 - Digital Transformation is Not a Line-item on Your Budget
For many health systems, digital transformation initiatives that began in the pandemic are starting to falter, which begs the question: why is digital transformation so difficult? In this episode, ho…
00:51:43 |
Wed 25 Aug 2021
TP237 - What’s Up With All of These Emails?
Not surprisingly, there has been a recent upsurge in the use of emails and email marketing within health systems. However, like many other tools in the marketer’s toolkit, emails are also potentially…
00:48:40 |
Wed 18 Aug 2021
TP236 - The Intersection of Digital B2C and B2B Marketing
In healthcare, many of us approach B2B and B2C marketing as two discrete strategies and approaches. In this episode, hosts Chris Boyer and Reed Smith share how while each effort does have one strikin…
01:00:14 |
Wed 11 Aug 2021
TP235 - What a Long, Strange Trip It’s Been: a Conversation with Lee Aase
In this special podcast, hosts Reed Smith and Chris Boyer sit down with Lee Aase, formerly ther director of the Mayo Clinic Social Media Network, to discuss the evolution (and revolution) of social m…
00:48:58 |
Wed 04 Aug 2021
TP234 - The Solution to SEO Pollution is Dilution
Health digital marketers are often asked to remove or suppress incorrect or negative information online. However, this is often easier said than done. In this episode, hosts Reed Smith and Chris Boye…
00:34:20 |
Wed 28 Jul 2021
TP233 - Can Big Tech Companies Fix the Misinformation Pandemic?
This past week, there has been significant focus on medical misinformation on social media - but is this a new topic? In today’s episode, hosts Reed Smith and Chris Boyer discuss the current conversa…
00:54:37 |
Wed 21 Jul 2021
TP232 - More Learning from Machine Learning and Artificial Intelligence
As healthcare marketers think about the evolution of tactics used to reach our customers, machine learning and artificial intelligence continue to be a prominent part of the toolkit. In this episode,…
00:56:29 |
Wed 14 Jul 2021
TP231 - ICYMI: Omnichannel Marketing and the Engaged Consumer
In order to truly build effective digital patient engagement strategies, health systems must not only understand the trends that are influencing the behaviors of our customers, but also know which ch…
01:05:18 |
Wed 07 Jul 2021
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