touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
The TPS5 - Week of Apr 9, 2021
Welcome to the TPS5 for the week of Apr 9, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media…
00:07:57 |
Fri 09 Apr 2021
TP218 - This is Not Your Parent’s SEO - an Update for 2021
In this episode, hosts Reed Smith and Chris Boyer provide an update on some of the most significant changes in SEO for 2021, including an overview of Google’s Core Web Vitals (and how it centers on u…
00:59:49 |
Wed 07 Apr 2021
The TPS5 - Week of Apr 2, 2021
Welcome to the TPS5 for the week of Apr 2, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media…
00:08:22 |
Fri 02 Apr 2021
TP217 - Meeting the New Digital Consumer’s Expectations
As the new digital health consumer continues to familiarize and trust digital health solutions, health systems need to focus on those fundamental digital solutions to improve their overall experience…
00:57:50 |
Wed 31 Mar 2021
The TPS5 - Week of Mar 26, 2021
Welcome to the TPS5 for the week of Mar 26, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Medi…
00:07:55 |
Fri 26 Mar 2021
TP216 - Rebounding in a Sustainable and Equitable Way
Over the last year, the healthcare industry has endured through a lot of challenges and has been forced to address them head on. In this episode, hosts Chris Boyer and Reed Smith discuss the top indu…
01:00:19 |
Wed 24 Mar 2021
TP215 - Getting Your Hands Out of the Cookie Jar
Google’s recent announcement to move away from third-party cookies sent a signal to digital marketers everywhere to rethink the way they are tracking customer behavior. In this episode, hosts Chris B…
00:58:02 |
Wed 17 Mar 2021
The TPS5 - Week of Mar 12, 2021
Welcome to the TPS5 for the week of Mar 12, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Medi…
00:07:09 |
Fri 12 Mar 2021
TP214 - Adding Voice of Customer to Your Marketing Efforts
Healthcare marketers and communicators know the importance of finding the voice of the customer and amplifying it in their efforts. In this episode, hosts Reed Smith and Chris Boyer discuss the way o…
01:01:30 |
Wed 10 Mar 2021
The TPS5 - Week of Mar 4, 2021
Welcome to the TPS5 for the week of Mar 4, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media…
00:07:29 |
Fri 05 Mar 2021
TP213 - How the Vaccine is Strengthening Marketing’s Role in Communications
As health systems across the country continue to engage in COVID-19 vaccine outreach to their communities, hosts Reed Smith and Chris Boyer reflect on how many of these plans are being driven by mark…
00:59:34 |
Wed 03 Mar 2021
The TPS5 - Week of Feb 26, 2021
Welcome to the TPS5 for the week of Feb 26, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Medi…
00:08:26 |
Fri 26 Feb 2021
TP212 - Going After the Click: the State of Digital Advertising in 2021
Digital advertising is a critical part of any healthcare marketer's toolkit, but how effective is it? In this episode, hosts Reed Smith and Chris Boyer review the state of digital advertising via a r…
01:01:58 |
Wed 24 Feb 2021
The TPS5 - Week of Feb 19, 2021
Welcome to the TPS5 for the week of Feb 19, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Medi…
00:08:49 |
Fri 19 Feb 2021
TP211 - A New Era of Engagement
In this episode, hosts Reed Smith and Chris Boyer discuss “engagement marketing” including defining the term, discussing important components that define this strategy from other marketing strategies…
00:59:22 |
Wed 17 Feb 2021
The TPS5 - Week of Feb 12, 2021
Welcome to the TPS5 for the week of Feb 12, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Medi…
00:07:49 |
Fri 12 Feb 2021
TP210 - Build vs. Buy - What’s the Right Approach for Healthcare?
In this episode, hosts Reed Smith and Chris Boyer talk about the biggest question most healthcare technologists face when considering digital solutions for their health systems - should we build it o…
00:55:45 |
Wed 10 Feb 2021
The TPS5 - Week of Feb 5, 2021
Welcome to the TPS5 for the week of Feb 5, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media…
00:08:49 |
Fri 05 Feb 2021
TP209 - The Martech Stack of the Future: All Three Letter Acronyms?
In this episode, hosts Reed Smith and Chris Boyer dive into the alphabet soup of TLA’s (Three-Letter Acronyms) that are used in digital marketing, and explore how the role of the marketing technologi…
01:00:26 |
Wed 03 Feb 2021
The TPS5 - Week of Jan 29, 2021
Welcome to the TPS5 for the week of Jan 29, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Medi…
00:07:06 |
Fri 29 Jan 2021
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