touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
TP208 - When One Digital Front Door Closes, Another Opens
In this episode, hosts Chris Boyer and Reed Smith revisit the concept of the digital front door and discuss how the impact of the epidemic has permanently impacted the way health systems leverage dig…
00:53:30 |
Wed 27 Jan 2021
The TPS5 - Week of Jan 22, 2021
Welcome to the TPS5 for the week of Jan 22, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Medi…
00:07:06 |
Fri 22 Jan 2021
TP207 - Good news: no one has brand loyalty; Bad news: no one has brand loyalty
In this episode, hosts Reed Smith and Chris Boyer discuss trends of the new health consumer, how brand loyalty is decreasing and then explore how organizations can use thought leadership to build tru…
00:56:30 |
Wed 20 Jan 2021
The TPS5 - Week of Jan 15, 2021
Welcome to the TPS5 for the week of Jan 15, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Medi…
00:07:21 |
Fri 15 Jan 2021
TP206 - A Conversation About Conversational Marketing
As healthcare marketing strategies evolve to address consumerism, new strategies should be considered to emphasize personalized experiences. In this episode, hosts Chris Boyer and Reed Smith discuss …
00:59:21 |
Wed 13 Jan 2021
The TPS5 - Week of Jan 7, 2021
Welcome to the TPS5 for the week of Jan 7, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media…
00:07:12 |
Fri 08 Jan 2021
TP205 - Making Digital Adoption Sticky
For health systems, the path to digital maturity can be full of challenges and land-mines. In this episode, hosts Chris Boyer and Reed Smith share the internal digital “pivots” that can lead to succe…
00:56:02 |
Wed 06 Jan 2021
TP204 - The 2020 Listener Choice Awards
In our annual “Best-of” 2020 show, hosts Reed Smith and Chris Boyer reflect back on this unprecedented year, sharing some of their most favorite topics, guests and episodes from the TouchPoint podcas…
01:03:17 |
Wed 30 Dec 2020
TP203 - The 2020 Best-of the Touch Point Media Network
In our annual holiday smorgasbord episode, host Reed Smith and Chris Boyer highlight clips from some of the newest shows on the Touch Point Media Network, including conversations about remote patient…
00:51:10 |
Wed 23 Dec 2020
The TPS5 - Week of Dec 17, 2020
Welcome to the TPS5 for the week of Dec 17. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Netw…
00:08:06 |
Fri 18 Dec 2020
TP202 - The Fauci Effect and Recruiting Physicians Amid the Pandemic
As the pandemic continues to stress the healthcare industry, the role of the healthcare professional is continually feeling the strain. And while applications for medical schools have seen a surge, t…
01:00:07 |
Wed 16 Dec 2020
The TPS5 - Week of Dec 11, 2020
Welcome to the TPS5 for the week of Dec 11. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Netw…
00:08:26 |
Fri 11 Dec 2020
TP201 - Reschooling Our Thoughts On Online Medical Education
The rapid adoption of digital technologies due to the pandemic has impacted many aspects of the healthcare industry. In today’s episode, hosts Chris Boyer and Reed Smith explore how medical education…
00:59:19 |
Wed 09 Dec 2020
The TPS5 - Week of Dec 4, 2020
Welcome to the TPS5 for the week of Dec 4. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Netwo…
00:08:10 |
Fri 04 Dec 2020
TP200 - We Had a Little Fun Along the Way (a Retrospective Look at our First 200 Episodes)
In this milestone podcast, hosts Chris Boyer and Reed Smith look back at the first 199 episodes of the Touch Point podcast. They reflect on the types of topics they’ve covered and even share a clip f…
00:57:01 |
Wed 02 Dec 2020
TP199 - A Thanksgiving Double Helping
This Thanksgiving week special episode is designed to share a double helping of great content for the lengthy weekend. First up, hosts Chris Boyer and Reed Smith share a live podcast recording from #…
01:01:08 |
Wed 25 Nov 2020
The TPS5 - Week of Nov 20, 2020
Welcome to the TPS5 for the week of Nov 20. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Netw…
00:07:37 |
Fri 20 Nov 2020
TP198 - Digital Population Health and the New Care Continuum
As population health strategies intersect with healthcare marketing strategies, there is also a convergence of using offline and digital strategies to engage with their care.. In this episode, hosts …
00:56:27 |
Wed 18 Nov 2020
The TPS5 - Week of Nov 13, 2020
Welcome to the TPS5 for the week of Nov 13. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Netw…
00:07:05 |
Fri 13 Nov 2020
TP197 - Using Digital to Support Physician Outreach
Now that health systems have embraced digital to connect with patients during the pandemic, how are they using digital to align with their physician outreach efforts? In this episode, host Chris Boye…
00:59:55 |
Wed 11 Nov 2020
Disclaimer: The podcast and artwork embedded on this page are the property of touch point media. This content is not affiliated with or endorsed by eachpod.com.