touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
The TPS5 - Week of Aug 28, 2020
Welcome to the TPS5 for the week of Aug 28th. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Ne…
00:09:26 |
Fri 28 Aug 2020
TP186 - The AI Hype Cycle in Healthcare
Artificial Intelligence in healthcare often is seen as either a future-state innovation of a technology with an over-stated impact. In this episode, hosts Chris Boyer and Reed Smith attempt to break …
01:02:34 |
Wed 26 Aug 2020
The TPS5 - Week of Aug 21, 2020
Welcome to the TPS5 for the week of Aug 21st. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Ne…
00:08:55 |
Fri 21 Aug 2020
TP185 - Retail Healthcare vs. Healthcare Consumerism
There are two forces at work that are poised to disrupt the healthcare industry - consumerism and the rise of retail healthcare. In this episode, hosts Reed Smith and Chris Boyer talk through how the…
01:00:56 |
Wed 19 Aug 2020
The TPS5 - Week of Aug 10 - Aug 14, 2020
Welcome to the TPS5 for the week of Aug 10 - Aug 14. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point M…
00:08:40 |
Fri 14 Aug 2020
TP184 - The Telehealth Tech Stack
Now that many health systems across the country have rapidly implemented telehealth solutions, many of them are taking a step back to evaluate the myriad of options available to determine the best wa…
00:56:36 |
Wed 12 Aug 2020
The TPS5 - Week of Aug 3 - Aug 7, 2020
Welcome to the TPS5 for the week of Aug 3 - Aug 7. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Med…
00:08:04 |
Fri 07 Aug 2020
TP183 - The Digital Front Door is Neither the “Front” Nor a “Door”
While widely used in the healthcare digital marketing space, the term “digital front door” does not have a specific definition. Is it a strategy? Is it a way to align your digital channels? Is it a d…
01:05:13 |
Wed 05 Aug 2020
The TPS5 - Week of July 27 - July 31, 2020
Welcome to the TPS5 for the week of July 27 - July 31. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point…
00:07:42 |
Fri 31 Jul 2020
TP182 - The New Role of the Digital Marketer
Prior to the pandemic, the role of the healthcare digital marketer has been evolving. But, as with most other things, due to the public health crisis, the role of the digital marketer has both seen t…
01:01:03 |
Wed 29 Jul 2020
The TPS5 - Week of July 20 - July 24, 2020
Welcome to the TPS5 for the week of July 20 - July 24. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point…
00:07:20 |
Fri 24 Jul 2020
TP181 - Next Best Action Marketing During Unprecedented Times
Now, more than ever, it’s important for healthcare marketers to rethink the ways they are engaging with customers and patients - which is leading to rise in “next-best-action” marketing, nurturing th…
00:49:29 |
Wed 22 Jul 2020
The TPS5 - Week of July 13 - July 17, 2020
Welcome to the TPS5 for the week of July 13 - July 17. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point…
00:08:26 |
Fri 17 Jul 2020
TP180 - Ingredients of Customer-Centricity
The current public health crisis has caused our industry to rapidly adopt many customer-first strategies. In this episode, Reed Smith and Chris Boyer share case studies from our industry that illustr…
01:00:50 |
Wed 15 Jul 2020
The TPS5 - Week of July 6-July 10, 2020
Welcome to the TPS5 for the week of June 29-July 3, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Po…
00:08:12 |
Fri 10 Jul 2020
TP179 - How Hard is it to Be Empathetic?
Understanding our customers and the emotions that may shape their experiences with our organizations is an important marketing differentiator for healthcare marketing professionals. That is why empat…
00:57:16 |
Wed 08 Jul 2020
The TPS5 - Week of June 29-July 3, 2020
Welcome to the TPS5 for the week of June 29-July 3, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Po…
00:08:18 |
Fri 03 Jul 2020
TP178 - (Best Of) The Evolving Marketing Department
With the rise of consumerism and the introduction of a whole suite of technology to support marketing efforts, it’s natural that healthcare marketing organizations must evolve. In this episode, hosts…
00:54:52 |
Wed 01 Jul 2020
The TPS5 - Week of June 22-26, 2020
Welcome to the TPS5 for the week of June 22-26, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point …
00:08:43 |
Fri 26 Jun 2020
TP177 - Humanizing Your Digital Efforts via Video
Video has always been an important way for organizations to communicate about their brand, services, patient testimonials and expertise. With recent advancements in technology, social media, and pati…
00:56:17 |
Wed 24 Jun 2020
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