touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
The TPS5 - Week of April 6, 2020
Welcome to the TPS 5 for the week of April 6, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Me…
00:08:34 |
Fri 10 Apr 2020
TP166 - The Crisis Consumer and Your Online Presence
In a time of crisis, people react differently to how they search for information, as well as their purchasing habits. For hospitals and health systems, understanding audiences’ needs and desires beco…
00:48:11 |
Wed 08 Apr 2020
The TPS5 - Week of March 30, 2020
Welcome to the TPS 5 for the week of March 30. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media N…
00:07:13 |
Fri 03 Apr 2020
TP165 - The Telemedicine Toothpaste is Out of the Tube
Mentions from the Show:
Is There a Difference between Telemedicine and Telehealth?
History of Telemedicine
The Intersection Of Policy And Digital Healthcare
Telemedicine Surges, Fueled By Coronav…
01:01:36 |
Wed 01 Apr 2020
The TPS5 - Week of March 23, 2020
Welcome to the TPS 5 for the week of March 23. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media N…
00:07:13 |
Fri 27 Mar 2020
TP164 - Marketing During a Public Health Crisis
As hospitals and health systems are dealing with an unprecedented health crisis, the need for communications is critical. But what does this mean for health system marketing? In this episode, hosts C…
00:56:51 |
Wed 25 Mar 2020
The TPS5 - Week of March 16, 2020
Welcome to the TPS 5 for the week of March 16. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media N…
00:08:12 |
Fri 20 Mar 2020
TP163 - Boosting the Impact of Your Online CV
The role of the online CV (or resume) is critical for medical professionals in hospitals and health systems - both when exploring new opportunities, as well as presenting oneself online for consumers…
00:58:18 |
Wed 18 Mar 2020
The TPS5 - Week of March 9, 2020
Welcome to the TPS 5 for the week of March 9. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Ne…
00:06:49 |
Fri 13 Mar 2020
TP162 - Blockchain and Healthcare
Blockchain is an important technology that is being used in many different industries, but what is its application in healthcare? In this episode, hosts Chris boyer and Reed Smith do their best to de…
00:59:15 |
Wed 11 Mar 2020
The TPS 5 - Week of Mar 2, 2020
Welcome to the TPS Friday 5 for the week of March 2. The Friday 5 is a weekly recap of the stories featured in the TPS report e-newsletter released each Monday. To sign up visit us online at http://t…
00:06:30 |
Fri 06 Mar 2020
TP161 - The Freelance (Gig) Economy and Healthcare
More than a third of the US workforce is taking advantage of the benefits of the freelance (gig) economy - but how is that impacting healthcare? In this episode, hosts Chris Boyer and Reed Smith disc…
00:57:46 |
Wed 04 Mar 2020
The TPS 5 - Week of Feb 24, 2020
Welcome to the TPS Friday 5 for the week of February 24. The Friday 5 is a weekly recap of the stories featured in the TPS report e-newsletter released each Monday. To sign up visit us online at touc…
00:05:43 |
Fri 28 Feb 2020
TP160 - Getting Literate about Digital Health Literacy
The World Health Organization defines digital health literacy as the ability to seek, find, understand and appraise health information from digital sources. In this episode, hosts Chris Boyer and Ree…
00:54:12 |
Wed 26 Feb 2020
The TPS 5 - Week of Feb 16, 2020
Welcome to the TPS Friday 5 for the week of February 16. The Friday 5 is a weekly recap of the stories featured in the TPS report e-newsletter released each Monday. To sign up visit us online at touc…
00:07:17 |
Fri 21 Feb 2020
TP159 - Data Thinking and Data Liquidity
While data is probably one of the least interesting aspects of digital transformation, it is one of the four foundational pillars. In this episode, hosts Chris Boyer and Reed Smith “dive into data” b…
01:05:59 |
Wed 19 Feb 2020
TP158 - User Centricity in Healthcare Design
Understanding our customers is an important part of health system strategies. In the development of these plans, the terms “User Centered Design,” “Human Centered Design” and “Design Thinking” are of…
01:00:08 |
Wed 12 Feb 2020
TP157 - The Pursuit of Price Transparency in Healthcare
As health systems embrace customer-first strategies and consumerism, one aspect of many of these strategies is notable absent: price transparency. In this episode, hosts Reed Smith and Chris Boyer di…
01:00:01 |
Wed 05 Feb 2020
TP156 - Demystifying the Difference between Accessibility and Usability
Digital professionals in health systems are aware of the importance of accessibility and usability, but often the two terms are used interchangeably. In this episode, hosts Reed Smith and Chris Boyer…
00:58:04 |
Wed 29 Jan 2020
TP155 - Digital Signage and the Patient Experience
For health systems, digital signage can be an important tactic to improve patient, visitor and/or staff’s experiences. However, it is often an overlooked tool in a digital professional’s toolkit. In …
00:54:42 |
Wed 22 Jan 2020
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