touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
TP154 - Breaking Down the Buzz of Agile Marketing
The term “agile marketing” is gaining momentum in health system marketing suites. In this episode, hosts Chris Boyer and Reed Smith discuss the agile methodology and share the essential components of…
01:02:18 |
Wed 15 Jan 2020
TP153 - User-Centric Taxonomy
When developing taxonomic approaches to assist with website and digital efforts, we should always strive to put users first to help them find information faster (and limit berrypicking). In this epis…
00:53:15 |
Wed 08 Jan 2020
TP152 - 2019 Listener Choice Awards
In the annual Listener Choice Awards show, hosts Reed Smith and Chris Boyer reflect back on 2019, sharing some of their most favorite topics, guests and episodes from the TouchPoint podcast and count…
00:56:05 |
Wed 01 Jan 2020
TP151 - Creativity and Open-Mind Thinking: a Path to Innovation
As the role of digital in health systems is evolving, we are becoming less focused on digital tactics and more focused on transformation and innovation. But what does that mean? In this holiday-theme…
00:54:37 |
Wed 25 Dec 2019
TP150 - Best of the Touch Point Network 2019
In the 150th episode of the show, hosts Reed Smith and Chris Boyer offer a “holiday sampler platter” of all the great shows available on the TouchPoint Network and the best-of from 2019, as voted by …
01:03:45 |
Wed 18 Dec 2019
TP149 - Using Empathy to Humanize Your Efforts
The use of empathy to understand your customers and users is not foreign to healthcare professionals, but (as is usually the case) often means different things to different people. In this episode ho…
00:57:46 |
Wed 11 Dec 2019
TP148 - Optimizing Digital Partnerships
Today’s health system marketing department often work with a number of vendors and partners to support digital efforts. Hosts Reed Smith and Chris Boyer discuss the nuances of being a vendor versus a…
00:56:39 |
Wed 04 Dec 2019
TP147 - Structuring Social Media for your Organization
As health system social media strategies evolve and change due to internal and external factors, the need to understand the right social media structure and approach becomes important to engage with …
01:00:49 |
Wed 27 Nov 2019
TP146 - Digital Marketing + Population Health
In many health systems, the role of the digital marketing is sometimes seen as the antithesis of population health initiatives. However, as with many other departments in health systems, these roles …
00:54:12 |
Wed 20 Nov 2019
TP145 - Is Facebook Too Big To Fail?
Imagine if Facebook was no longer part of your social media strategy...this is the scenario hosts Chris Boyer and Reed Smith discuss in this week’s episode. Inspired by a recent debate at a social me…
00:55:35 |
Wed 13 Nov 2019
TP144 - Live from #HCIC19 (a Discussion on Digital Transformation)
Recorded in Orlando, Florida at the 23rd Annual Healthcare Internet Conference, hosts Reed Smith and Chris Boyer discuss themes coming from this year’s event, including digital transformation, the to…
00:41:21 |
Wed 06 Nov 2019
TP143 - A Day in the Life of a Mayo Clinic Social Media Expert
Recorded before a live audience, this week’s episode features hosts Reed Smith and Chris Boyer moderating a discussion at the Mayo Clinic Social Media Network Annual Conference in Rochester, MN. They…
00:51:46 |
Wed 30 Oct 2019
TP142 - Under the Influence: the Role of Influencer Marketing in Healthcare (REPOST)
Influencer marketing, while not a new strategy, is constantly evolving and changing. But how often do hospitals and health systems utilize this strategy in their digital efforts? In this episode, hos…
00:53:17 |
Wed 23 Oct 2019
TP141 - Are We Doing “Digital Transformation” Correctly?
A not uncommon topic for the podcast, in this episode hosts Reed Smith and Chris Boyer discuss digital transformation and why it’s so difficult for hospitals and health systems. They explore whether …
00:57:35 |
Wed 16 Oct 2019
TP140 - Active Listening - How (and What) We Learn
The digital space in healthcare is under constant change and evolution. Yet professionals in the industry are compelled to stay on top of the most current trends. How do stay relevant? In this episod…
00:59:00 |
Wed 09 Oct 2019
TP139 - Why is Digital Strategy So Hard?
In hospitals and health systems, it is often a struggle for a digital technologist to remain strategic. Perhaps this is why 70% of all digital transformation efforts don’t reach their goals. In this …
00:59:54 |
Wed 02 Oct 2019
TP138 - Stacking Up Your Martech Stack
The technology stack is the hidden workhorse of a modern marketing team. Yet, to many, the concept of a synchronous martech stack is deemed “too techy” (and often relegated to IT). In this episode, h…
00:53:30 |
Wed 25 Sep 2019
TP137 - Getting Your Hospital to Act Like a Startup
A common mantra organizations hear when transforming themselves to become digital first is to “act more like a start-up.” But what does that actually mean? In this episode, hosts Chris Boyer and Reed…
01:02:37 |
Wed 18 Sep 2019
TP136 - The Evolving Marketing Department
With the rise of consumerism and the introduction of a whole suite of technology to support marketing efforts, it’s natural that healthcare marketing organizations must evolve. In this episode, hosts…
00:54:43 |
Wed 11 Sep 2019
TP 135 - Reputation and Listings Management for Businesses
In this very special episode of touch point, hosts Reed Smith and Chris Boyer feature a recent panel discussion that discusses best practices for online reputation and listing management. Hosted by A…
00:55:15 |
Wed 04 Sep 2019
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