touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
The TPS5 - Week of June 15-19, 2020
Welcome to the TPS5 for the week of June 15-19, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point …
00:08:24 |
Fri 19 Jun 2020
TP176 - Digital Content is Now More Important Than Ever
Throughout the pandemic, health systems have been increasingly aware of the rise in misinformation online and are using content marketing strategies to continue to be the authoritative source of heal…
00:56:39 |
Wed 17 Jun 2020
The TPS5 - Week of June 8-12, 2020
Welcome to the TPS5 for the week of June 8-12, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point M…
00:08:01 |
Fri 12 Jun 2020
TP175 - Open Innovation and Creativity in Changing Times
As we navigate through rapidly changing times, healthcare organizations are being forced to become innovative and creative with how they are expressing their brand values. In this episode, hosts Reed…
01:02:27 |
Wed 10 Jun 2020
The TPS5 - Week of June 1-5, 2020
Welcome to the TPS5 for the week of June 1-5, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Me…
00:07:40 |
Fri 05 Jun 2020
TP174 - The Evolving Role of Leadership in Healthcare
Healthcare organizations that stand out from others typically have one thing in common: investment and commitment to developing their leaders. And as organizations are forced to weather through trans…
00:59:43 |
Wed 03 Jun 2020
The TPS5 - Week of May 25-29, 2020
Welcome to the TPS5 for the week of May 25-29 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Me…
00:07:49 |
Fri 29 May 2020
TP173 - The Ongoing Importance of Online Reviews
A recent survey published in JAMA indicated that online patient ratings can add actionable content to CMS surveys on patient experience. In this episode, hosts Reed Smith and Chris Boyer review the f…
01:01:33 |
Wed 27 May 2020
The TPS5 - Week of May 18-22, 2020
Welcome to the TPS5 for the week of May 18-22 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Me…
00:06:31 |
Fri 22 May 2020
TP172 - How To Network in a Pandemic
Much like patients are being driven to interact with health systems digitally, healthcare professionals whom traditionally networked and interacted with peers, vendors and clients also are learning t…
00:53:46 |
Wed 20 May 2020
The TPS5 - Week of May 11-15, 2020
Welcome to the TPS5 for the week of May 11-15, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point M…
00:06:22 |
Fri 15 May 2020
TP171 - Guiding Patients and Consumers to the Right Care
Healthcare marketing and communications have evolved during the recent health crisis. In many ways, it has become imperative for health systems to assist in guiding patients and consumers to ensure t…
00:58:30 |
Wed 13 May 2020
The TPS5 - Week of May 4-8, 2020
Welcome to the TPS5 for the week of May 4-8, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Med…
00:07:20 |
Fri 08 May 2020
TP170 - How Brands Can Respond In a Public Health Crisis
At the onset of our public health crisis, it seemed that many brands began advertising in similar ways, using similar branding messages, background music, etc. While consumer sentiments have also shi…
00:57:04 |
Wed 06 May 2020
The TPS5 - Week of April 27-May 1, 2020
Welcome to the TPS 5 for the week of April 27 – May 1, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch…
00:08:01 |
Fri 01 May 2020
TP169 - How COVID is Changing Consumer Behavior
Crises can fundamentally reshape people’s beliefs and behaviors and lasting shifts in social attitudes, policy, work, and consumption will likely also emerge from the pandemic. In this episode, hosts…
01:02:46 |
Wed 29 Apr 2020
The TPS5 - Week of April 20, 2020
Welcome to the TPS 5 for the week of April 20, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point M…
00:07:57 |
Fri 24 Apr 2020
TP168 - Medical Misinformation’s Impact on Public Health
Provider systems have always tried to be the convenor of authoritative healthcare content for their communities - and the importance of this is no greater as our country still works through the COVID…
00:55:26 |
Wed 22 Apr 2020
The TPS5 - Week of April 13, 2020
Welcome to the TPS 5 for the week of April 13, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point M…
00:08:45 |
Fri 17 Apr 2020
TP167 - The Evolution of Digital Advertising
Digital advertising (PPC, display ads, social media advertising) has played a traditional role in health system marketing - from patient acquisition, supporting content marketing and even branding/aw…
01:03:26 |
Wed 15 Apr 2020
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