touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
TP34 - From a 24-Hour to a 24-Second News Cycle: The Evolving Role of Digital in a Crisis
According to Wikipedia, the term crisis management is defined as "a set of factors designed to combat crises and to lessen the actual damages inflicted.” While every hospital and health system has ha…
01:06:30 |
Wed 27 Sep 2017
TP33 - Can a Good Digital Patient Experience Impact Quality?
The beauty about digital is that everything is absolutely measurable. And while measuring ROI is now the norm for healthcare digital marketers, can we also claim that digital can have an impact on qu…
01:05:21 |
Wed 20 Sep 2017
TP32 - Live from Content Marketing World Cleveland Clinic Health Summit 2017
Live from Cleveland, this week’s episode features audio captured at the Content Marketing World Cleveland Clinic Health Summit 2017. Hosts Reed Smith and Chris Boyer kickoff the podcast sharing high-…
01:02:22 |
Wed 13 Sep 2017
TP31 - Advocating for Digital Online Advocacy
Advocacy is an activity by an individual or group which aims to influence decisions within political, economic, and social systems and institutions. For healthcare, online advocacy could take many fo…
01:03:18 |
Wed 06 Sep 2017
TP30 - Online Patient Communities
The fundamental principle of the internet was to allow people across the world to find and connect with one another across topics of interest. For hospitals and health systems, this means providing w…
01:02:16 |
Wed 30 Aug 2017
TP29 - Improving the Online Transaction
People don’t come to hospital websites for fun - they are there for a purpose. More times than not, that purpose is to engage and interact with the health system - finding a doctor, paying a bill, si…
01:01:37 |
Wed 23 Aug 2017
TP28 - 88 to 1: Undertaking a Website Consolidation Project
Unlike other industries, hospitals and health systems often find that the number of websites they have to manage are too numerous to manage efficiently. This can negatively impact not only the web us…
01:04:07 |
Wed 16 Aug 2017
TP27 - Is SEM Really "SEO-Now"?
Hosts Reed Smith and Chris Boyer tackle the topic of Search Engine Marketing (SEM) in this week’s episode, focusing their discussion on paid tactics. They briefly cover the various types of SEM, and …
01:14:13 |
Wed 09 Aug 2017
TP26 - You Down With UPP? (Ya, You Know Me)
Keeping track of accurate physician listings online has become increasingly more complex for hospitals and health systems. Not only do they have to contend with various disparate internal databases, …
01:10:17 |
Wed 02 Aug 2017
TP25 - Is Social Media Good For Our Health?
Over the last decade, social media has had a tremendous impact on the healthcare industry, most specifically in transforming how we communicate and interact with our audiences. In this episode, host …
01:03:05 |
Wed 26 Jul 2017
TP24 - The C-Suite's Expectation of Marketing
The role of marketing in a hospital or health system has dramatically evolved over the years. Once focused on simple communication and community management activities, the expected role of the hospit…
01:06:07 |
Wed 19 Jul 2017
TP23 - A Video is Worth 1.8 Million Words
As digital channels evolve, more and more online users are turning to video as a medium in which to research, learn and make decisions. But how do hospitals and health systems develop videos that are…
01:04:43 |
Wed 12 Jul 2017
TP22 - Measurement and ROI
Everything online is absolutely measurable. Because of this, the often mistaken belief is that once you launch a digital campaign or effort, the measurement will be comprehensive and complete from th…
01:00:14 |
Wed 05 Jul 2017
TP21 - Developing a Unified Content Strategy
Hospitals and health systems create content for a number of audiences - marketing, PR, media relations, donor specific content, quality reports, employee communications, etc. However, many systems st…
01:02:07 |
Wed 28 Jun 2017
TP20 - Top 20 Digital Marketing Tips
In the 20th milestone episode, hosts Reed Smith and Chris Boyer share 20 top digital marketing tips for hospitals. health systems and physicians, as submitted by listeners. Listen in to these tips th…
00:49:44 |
Wed 21 Jun 2017
TP19 - Involving Physicians in Your Online Marketing
For hospitals and health systems, it's very important to involve physicians and medical staff in the development of online content. Hosts Reed Smith and Chris Boyer discuss some of the challenges org…
00:49:55 |
Wed 14 Jun 2017
TP18 - Marrying Offline and Online Experiences
Organizations that have integrated online and offline experiences have seen dramatic positive impacts to their brand and marketing efforts. In this episode, hosts Reed Smith and Chris Boyer share tip…
00:55:58 |
Wed 07 Jun 2017
TP17 - Voice-First in Healthcare
Voice-enabled and voice-first technologies have been rapidly adopted by consumers, primarily due to the recent adoption of Amazon Echo and Google Home devices. But how can hospitals and health-system…
00:57:06 |
Wed 31 May 2017
TP16 - A Primer in Evidence-Based Personas
When developing a strategy for a digital, content or campaign strategy, it’s important to understand your audiences, their interests and their needs. Many hospitals and health systems are beginning t…
00:57:42 |
Wed 24 May 2017
TP15 - Is There Really An App For That?
Often, hospitals and health systems feel that a critical part of their mobile strategy should be the development of an app to help drive brand, promote patient engagement or even support patient acqu…
00:51:48 |
Wed 17 May 2017
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