touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
TP74 - (Best Of) Measurement and ROI
Everything online is absolutely measurable. Because of this, the often mistaken belief is that once you launch a digital campaign or effort, the measurement will be comprehensive and complete from th…
01:04:29 |
Wed 04 Jul 2018
TP73 - Deep Learning in Healthcare
In this episode hosts Chris Boyer and Reed Smith visit a popular topic on the podcast: Artificial Intelligence (AI). Specifically, they discuss the rapid adoption of machine learning in clinical and …
00:56:46 |
Wed 27 Jun 2018
TP72 - Revisiting the Online Consumer Journey
Understanding the online customer journey is important to how an organization structures their digital marketing and communication efforts. In today’s episode, hosts Reed Smith and Chris Boyer revisi…
01:00:52 |
Wed 20 Jun 2018
TP71 - The “Maturing” of Twitter
Twitter is an established digital platform for hospitals and health systems, but the way it’s actually being used has evolved over the years. In this episode, hosts Chris Boyer and Reed Smith discuss…
01:03:37 |
Wed 13 Jun 2018
TP70 - Using Digital to Engage Referring Physicians
While not typically a focus of digital marketing, it has become increasingly important for health systems to develop formalized approaches to engage physicians - from either a recruitment perspective…
01:05:29 |
Wed 06 Jun 2018
TP69 - What is a Digital Strategist?
At a hospital system, the role of the digital strategist is often seen as critical to helping an organization embrace digital tools and technologies. However, at some health systems there are multipl…
01:06:40 |
Wed 30 May 2018
TP68 - Yelp or HCAHPS: Which is Better to Measure Patient Experience?
Today, there are a myriad of ways that patients can share their experiences with hospitals and health systems online. In this episode, hosts Reed Smith and Chris Boyer focus on two systems: Yelp and …
00:58:19 |
Wed 23 May 2018
TP67 - How the Digital Experience Impacts Brand
Branding is important for organizations of all sizes because it helps to define their value, gives employees direction and motivation, and makes engaging with customers easier. But how can digital he…
01:06:51 |
Wed 16 May 2018
TP66 - A Podcast of Podcasters Talking About Podcasts
Recorded at the recent Healthcare Marketing & Physicians Strategy Summit, hosts Reed Smith and Chris Boyer are joined by Scot Singpiel, professional podcaster for University of Utah Health Sciences. …
01:01:22 |
Wed 09 May 2018
TP65 - Live from #HMPS18
From Salt Lake City, hosts Reed Smith and Chris Boyer welcome a panelists of guests from the Healthcare Marketing & Physicians Strategy Summit: Dan Dunlop (Principal at Jennings), JK Lloyd, President…
00:51:28 |
Wed 02 May 2018
TP64 - Continuing Marketing Education: the new CME
Clinical healthcare professionals are required to annually engage in ongoing education to maintain their certifications, In this episode, hosts Reed Smith and Chris Boyer share their thoughts on how …
01:04:09 |
Wed 25 Apr 2018
TP63 - Technology’s Impact on the Public Physician
There has been a significant and evolving change in the work of healthcare professionals, driven be the role digital has had in the way they learn, communicate and practice care. In this episode, hos…
00:51:00 |
Wed 18 Apr 2018
TP62 - Vendors and Agencies and Consultancies...Oh My!
For hospital and healthcare professionals, the need for outside expertise and support is important to help navigate our constantly changing industry needs and demands to be competitive. In this episo…
01:01:10 |
Wed 11 Apr 2018
TP61 - Worried About the Future of AI?
Artificial intelligence (AI) is in everything - your phone, your home, your car - yet, to many people, when you talk about AI, its use and application is misunderstood (and sometimes feared). In this…
00:59:34 |
Wed 04 Apr 2018
TP60 - The Role of Digital in Marketing Research
To hospitals, health systems and physician practices, the role of marketing research is an important part of development effective brand, engagement and growth strategies. And with the rise and impac…
01:04:08 |
Wed 28 Mar 2018
TP59 - A CIO and a CMO walk into a Hospital…
In this episode, hosts Chris Boyer and Reed Smith are joined by John Mason, founder of Oakhorn Solutions and upcoming host of The Connected Hospital podcast, to discuss the role of the CIO within hos…
00:52:35 |
Wed 21 Mar 2018
TP58 - Reed Smith: Roving Reporter from SXSW18
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
Since 2010, SxSW has developed a dedicated Health Track designed to inspire and educate patients, …
00:44:43 |
Wed 14 Mar 2018
TP57 - Driving Innovation From Within
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
Innovation. Everyone’s talking about it, but how do we actually embrace it? For hospitals and heal…
00:57:29 |
Wed 07 Mar 2018
TP56 - CX: Understanding Customer’s Needs to Improve their Experience
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
Hospitals and health systems understand the importance of understanding and optimizing the custome…
01:07:07 |
Wed 28 Feb 2018
TP55 - Pixels and Vertical Videos: Is Facebook Forcing Us to Advertise Correctly?
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
Recent changes to the Facebook News Feed algorithm are forcing hospitals and health systems to ret…
00:56:03 |
Wed 21 Feb 2018
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