touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
TP54 - The Disruptive Trifecta for Healthcare: Google, Facebook and Amazon
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
Disruption in healthcare comes in many forms, but the often when talking about outside threats to …
01:01:56 |
Wed 14 Feb 2018
TP53 - Managing Your Digital Data Blueprint
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
For integrated hospitals and health systems, the simple task of managing your online location dire…
01:02:07 |
Wed 07 Feb 2018
TP52 - The Power of Superfans (aka The Birthday Episode)
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
Digital hospital marketers and communicators often struggle to build strong relationships with the…
00:58:43 |
Wed 31 Jan 2018
TP51 - Doctors Don’t Do Digital, Do Dey?
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
There has been increasing demand for physicians and doctors to play a more active role in digital,…
00:59:49 |
Wed 24 Jan 2018
TP50 - The 5 x 10
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
Celebrating their 50th episode, hosts Reed Smith and Chris Boyer decide to analyze top-10 lists of…
00:59:33 |
Wed 17 Jan 2018
TP49 - Putting the Patient First in Your Digital Strategy
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
You don’t determine your digital strategy - your customers do. For hospitals and health systems, w…
01:07:33 |
Wed 10 Jan 2018
TP48 - Data: The Dangerous Currency of Ransomware
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
There are multiple ways we use the internet to track our health and interact with care providers. …
01:04:53 |
Wed 03 Jan 2018
TP47 - 2017 Year in Review
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
In this very special episode, hosts Reed Smith and Chris Boyer recap the past year, sharing the hi…
01:04:23 |
Wed 27 Dec 2017
TP46 - The How and Why of ROI
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
Measuring ROI is not for the faint of heart. However for hospital and healthcare marketers, it is …
01:02:57 |
Wed 27 Dec 2017
TP45 - Marketing and Communications: Two Sides of the Same Coin
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
What’s the difference between marketing and communications? In this episode, hosts Reed Smith and …
01:01:58 |
Wed 27 Dec 2017
TP44 - Is Marketing Quality, Quality Marketing?
This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain.
Traditionally, marketing and quality departments operate separately within a hospital. However, much like ot…
01:08:57 |
Wed 13 Dec 2017
TP43 - The Rise of the Robots...er, Chatbots
Chatbots are not a new concept - they have been around since 1994. But with recent advances in artificial intelligence (AI) and machine learning - along with major platform providers like Facebook, G…
01:07:46 |
Wed 29 Nov 2017
TP42 - Healthcare Internet of Things: It’s Getting HIoT in Here
We’ve all heard the buzz-term - “the Internet of Things” (or IoT). But for healthcare, what does that really mean? In this episode, hosts Chris Boyer and Reed Smith dive into a newly formed buzz-term…
01:03:42 |
Wed 22 Nov 2017
TP41 - Defining Consumerism in Healthcare
It’s clear that marketing and patient experience efforts in hospitals are trying to address an unparalleled shift to consumerism. But is the concept of “consumerism” the same for the healthcare indus…
01:04:51 |
Wed 15 Nov 2017
TP40 - The Problem with Personalization
The concept of personalization (or personalized marketing) is often misunderstood by healthcare marketers and communicators, yet many of us aspire to embrace these concepts through our digital effor…
01:08:53 |
Wed 08 Nov 2017
TP39 - Cyber Security Risks for Hospitals
For hospitals and health systems trying to embrace the digital age, it’s important to understand the pros and cons of such an approach. In this episode, hosts Chris Boyer and Reed Smith discuss a ver…
01:10:44 |
Wed 01 Nov 2017
TP38 - LIVE from HCIC 2017
Recorded live at the Healthcare Internet Conference in Austin, Texas, hosts Chris Boyer and Reed Smith welcome expert guests from the industry - Tony Huth, EVP and Co-Founder of Medicom Health, Peter…
00:57:24 |
Wed 25 Oct 2017
TP37 - Are Machines Taking Over Healthcare?
With Artificial Intelligence, Machine Learning and the rise of computer-assisted technologies, hosts Reed Smith and Chris Boyer dive into an almost philosophical discussion on whether machines are po…
01:05:29 |
Wed 18 Oct 2017
TP36 - The Evolution of Digital Communication Education
For hospitals and health systems, education is an important way to not only train new entrants into the field (through residencies and fellowships), but also hone existing talent (through CMEs and CN…
01:12:03 |
Wed 11 Oct 2017
TP35 - Digital Planning for 2018
Are you in the middle of planning for 2018? Tune in to listen to Chris, Reed and special guest Bobby Rettew talk about considerations around new technology and trends that are impacting healthcare ma…
01:02:01 |
Wed 04 Oct 2017
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