touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
TP14 - Live From #HMPS17
Live from the 2017 Healthcare Marketing and Physician Strategies Summit, hosts Chris Boyer and Reed Smith welcome expert guests Ahava Leibtag, Ed Bennett, Matt Gove and Brian Gresh in this live recor…
00:57:29 |
Wed 10 May 2017
TP13 - Social Media is Dead - Long Live Social Media
Ten years ago, hospitals and health systems began to slowly adopt social media into their marketing and communication strategies. Despite all that time, it seems that we are still struggling to under…
01:02:04 |
Wed 03 May 2017
TP12 - Usability and the Patient Portal
One of the most frequently used digital touchpoints by patients is the patient portal. Yet often hospitals or health systems spend little time investigating if their EMR/EHR patient portal is actuall…
01:00:42 |
Wed 26 Apr 2017
TP11 - How to COPE With Content
Developing an effective content creation and publishing strategy can be challenging for a hospital or health system. When trying to publish the right content to the right people at the right time, so…
00:51:02 |
Wed 19 Apr 2017
TP10 - Choosing the Right Conference
Healthcare professionals often struggle with choosing the right conference to attend. Whether having to find budget or deciding which type of conference to attend, hosts Reed Smith and Chris Boyer di…
00:52:47 |
Wed 12 Apr 2017
TP9 - The Intersection of Wearables and Medical Devices
In this episode, Reed and Chris discuss the intersection of wearable technologies and medical devices, and how the sudden rise of wearable devices and the "internet of things" have driven the need fo…
00:44:46 |
Wed 05 Apr 2017
TP8 - The Evolving Role of SEO
The topic of Search Engine Optimization (SEO) is discussed by Reed Smith and Chris Boyer in episode 8. First, they cover the essentials that every hospital and health system needs when considering an…
00:52:00 |
Wed 29 Mar 2017
TP7 - Digital Team Structure
In Episode 7 of the Touchpoint podcast, hosts Reed Smith and Chris Boyer discuss the structure and role of a digital team in a hospital or health system, including the responsibilities that a digital…
00:49:53 |
Wed 22 Mar 2017
TP6 - Digital Professionalism
Episode 6 of the touch•point podcast finds the hosts, Reed Smith and Chris Boyer discussing digital professionalism and the impact on physicians, healthcare professionals and hospitals. They explain …
00:41:24 |
Wed 15 Mar 2017
TP5 - Voice of Customer
In the 5th episode of the touch•point podcast, Reed Smith and Chris Boyer discuss how hospitals and health systems can begin using Voice of Customer (VoC) to shape their online patient experiences, …
00:49:46 |
Wed 08 Mar 2017
TP4 - Customer Relationship Management
In Episode 4 of the TouchPoint podcast, Reed Smith and Chris Boyer take on the topic of CRM’s use in hospitals and health systems. They discuss the history of CRM in hospitals, briefly touch on the c…
00:48:46 |
Wed 01 Mar 2017
TP3 - Online Reputation Management
In the third installment of the TouchPoint podcast, Reed Smith and Chris Boyer discuss online reputation management (ORM), how best to define it and what elements are important for hospitals to consi…
00:49:01 |
Wed 22 Feb 2017
TP2 - Content Management Systems
In Episode Two of the TouchPoint Podcast, Reed Smith and Chris Boyer discuss the ins and outs of Content Management Systems and tackle important questions including: what is the role of a CMS? Is the…
00:42:27 |
Wed 15 Feb 2017
TP1 - Customer Journey Mapping
The Touchpoint Podcast - Episode 1. In this episode, Reed Smith and Chris Boyer discuss the often misunderstood process of Customer Journey Mapping, and what it means to hospitals and health systems…
00:37:37 |
Mon 06 Feb 2017
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