touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
TP94 - The Boys are Back in Town (Live from #MCSMN)
Recorded live from the Mayo Clinic Social Media Network Annual Conference in Jacksonville, Florida, hosts Reed Smith and Chris Boyer are joined by fellow (and former) Mayo Clinic social media alums J…
00:50:04 |
Wed 21 Nov 2018
TP93 - The Perils of Website Design
Based on a listener request, the second “live” recording live from the Healthcare Internet Conference is an insightful conversation of how health systems and academic medical centers have approached …
00:45:41 |
Wed 14 Nov 2018
TP92 - Live from #HCIC18 (with the Hall of Famers)
Recording live from the Healthcare Internet Conference in Scottsdale, AZ, hosts Reed Smith and Chris Boyer head outside to record a show with Healthcare Internet Hall of Famers, Ed Bennett, founder o…
00:43:01 |
Wed 07 Nov 2018
TP91 - Marketing Data Fluency
Hospital and health system marketers are facing more and more pressure to measure and track their efforts. The need for data fluency is becoming critical for CMOs and marketing professionals. In this…
00:45:32 |
Wed 31 Oct 2018
TP90 - Enter Through the Digital Front Door
The term “digital front door” has been been often used in healthcare - by those in marketing, patient experience, IT, patient access and many other departments within a hospital. But what does it ac…
00:54:36 |
Wed 24 Oct 2018
TP89 - Live from the 2018 #AccessATLAS Conference
This week, hosts Reed Smith and Chris Boyer come to you live from the Fifth Annual Thought Leadership on Access Symposium in Boston, MA. They are joined by a panel of experts, including Chi-Cheng Hua…
00:47:33 |
Wed 17 Oct 2018
TP88 - Deciding on a Digital Model
As health systems continue to focus on digital transformation efforts, the question often arises on which is the right digital team structure to use, Newer digital technologies and a focus on consum…
01:02:42 |
Wed 10 Oct 2018
TP87 - Google Translate, Don’t Fail Me Now!
Over 55 percent of website content worldwide is written in English. For hospitals and health systems, this can present a challenge when communicating with audiences that do not speak English as a pri…
00:58:42 |
Wed 03 Oct 2018
TP86 - Consumer Online Decision-Support
In hospitals and health systems, the concept of “decision support” is often restricted for clinical areas. In this episode, hosts Chris Boyer and Reed Smith expand on this concept to explore ways mar…
01:02:24 |
Wed 26 Sep 2018
TP85 - Would You Wear a Wearable?
The technology and medical community were abuzz with the latest release of the Apple Watch - particularly the ECG functionality - wondering the impact this wearable device would have on hospital admi…
00:56:44 |
Wed 19 Sep 2018
TP84 - The Audience is a Segment
How hospitals and health systems engage in targeted communications and marketing, they use a variety of tools to help them understand their audiences better. In this episode, hosts Reed Smith and Chr…
00:58:55 |
Wed 12 Sep 2018
TP83 - Keep Calm, the Community Moderator is Here
As healthcare marketing continues to extend past simply promotion to building engaging and loyal audiences, the responsibility of community management is becoming more important than ever. In this ep…
01:05:02 |
Wed 05 Sep 2018
TP82 - Is Hospital Marketing Legal?
In this episode, hosts Reed Smith and Chris Boyer discuss a few legal risks that can potentially impact hospital marketers. In particular, they explore how to stay clear of vague and hyperbolic langu…
01:03:43 |
Wed 29 Aug 2018
TP81 - Data Personalization: When Useful Becomes Creepy
With the introduction of HIPAA (Health Insurance Portability and Accountability Act of 1996), health systems, researchers and data scientists were given access to the use of de-identified patient dat…
01:07:29 |
Wed 22 Aug 2018
TP80 - A Telemedicine Tell-All
In this age of consumerism and enhancing access for patients, many hospitals and health systems are turning to telemedicine solutions as a way to expand their care to their patients. In this episode,…
01:05:29 |
Wed 15 Aug 2018
TP79 - The Demise of Ad Agencies
With the advancements of advertising and marketing in hospitals and health systems over the last decade has had tremendous impacts - both within the organization as well as with the agencies they par…
01:03:08 |
Wed 08 Aug 2018
TP78 - Is Inbound Marketing Still In?
Inbound marketing is a term coined by Hubspot to reflect a unique approach to marketing many years ago to reflect a “new” way of marketing/advertising, based primarily on using digital tactics and co…
01:04:53 |
Wed 01 Aug 2018
TP77 - How Patients Define Patient Experience
Hospitals and health systems often use the term “patient experience” to mean a multitude of things, from ensuring good clinical outcomes to developing Ritz-Carlton-like encounters. But how do actual …
01:03:13 |
Wed 25 Jul 2018
TP76 - Building a Sustainable Content Strategy
This week, hosts Chris Boyer and Reed Smith are joined by content strategist expert Ahava Leibtag, President of Aha Media Group, and they discuss the challenges and complexities hospitals and health …
00:56:20 |
Wed 18 Jul 2018
TP75 - The Role of Marketing and Communications in Government Relations
Typically, in hospitals and health systems, there is an organizational divide that exists between marketing/communications and government relations departments. Yet, often these two departments can f…
01:03:49 |
Wed 11 Jul 2018
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