touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
TP 134 - Is Facebook Still a Thing?
Whether we like it or not, Facebook is still the most dominant social media platform - across all age ranges. Hosts Chris Boyer and Reed Smith discuss the latest stats of Facebook’s usage in the Unit…
00:50:52 |
Wed 28 Aug 2019
TP133 - The Giving Part of Digital
It seems natural that philanthropy is a significant component of non-profit health systems - but how does digital play a part? In this episode, hosts Chris Boyer and Reed Smith discuss how digital is…
00:59:42 |
Wed 21 Aug 2019
TP132 - Bridging the Digital Gap
While digital tools and technologies has become an essential part of our lives in society, do different generations use and value them equally? In this episode, hosts Chris Boyer and Reed Smith attem…
00:59:25 |
Wed 14 Aug 2019
TP131 - Think Globally, But Do Digital Locally
We often hear that healthcare is local. In this episode, hosts Reed Smith and Chris Boyer discuss how this concept extends into the digital space. From hyper-local marketing to geo-fencing and geo-ta…
00:58:46 |
Wed 07 Aug 2019
TP130 - Nurture vs. Nature
Just what does it mean to “nurture” digital customers? In this episode, hosts Reed Smith and Chris Boyer discuss lead nurturing and how digital marketers in health systems can use marketing automatio…
01:02:38 |
Wed 31 Jul 2019
TP129 - You’re Unique...Just Like Everyone Else
When it comes to brand differentiation, most hospitals and health systems struggle to define their uniqueness in the market. In this episode, hosts Reed Smith and Chris Boyer explore how organization…
01:02:41 |
Wed 24 Jul 2019
TP128 - The End of the Marketing Campaigns
The concept of marketing campaigns is slowly becoming a thing of the past. In this episode, hosts Chris Boyer and Reed Smith discuss a newer approach to marketing that hospitals and health systems ar…
01:02:41 |
Wed 17 Jul 2019
TP127 - The Changing Business Models of Health Systems
Consumerism is driving significant changes within health systems, so much so that organizations are rethinking their business models to ensure they are meeting the needs of the communities they serve…
00:56:23 |
Wed 10 Jul 2019
TP126 - (Best Of) A Video is (Still) Worth 1.8 Million Words
As digital channels evolve, more and more online users are turning to video as a medium in which to research, learn and make decisions. But how do hospitals and health systems develop videos that are…
00:58:01 |
Wed 03 Jul 2019
TP125 - The Value of a Health Record
We live in a data-rich world, and any of us that spend time online already know that our data footprint is being tracked and analyzed for a multiple of reasons...including marketing. But what is the …
00:58:53 |
Wed 26 Jun 2019
TP124 - Three Studies; 9 Observations
In this episode, hosts Reed Smith and Chris Boyer review three digital studies - the 2019 Mary Meeker Internet Trends Study, The 2019 Social Habit Study (by Edison) and the 2019 Healthcare Digital Ma…
00:53:59 |
Wed 19 Jun 2019
TP123 - Bias, Data and Ethics: the Dilemma of Marketing
As healthcare marketers, we’re often asked to rely on our expertise to help develop effective strategies. However, this knowledge can also lead us down a path to bias that can influence how we think,…
00:59:07 |
Wed 12 Jun 2019
TP122 - The High Stakes of Digital Marketing In Healthcare
For all organizations, an effective digital marketing strategy is important. For those of us practicing digital marketing for hospitals and health systems, the stakes are much higher. In this episode…
00:58:46 |
Wed 05 Jun 2019
TP121 - Do You Have a Content Team?
When adopting a digital-first approach to your marketing and communications, creating content consistently and effectively is critical. So why do the majority of health systems struggle with assembli…
00:55:30 |
Wed 29 May 2019
TP120 - Live from #HMPS19 in Chicago, IL
Broadcasting live from the 2019 Healthcare Marketing and Physician Strategies Summit in Chicago, IL, this week’s episode brings together a panel of experts across the healthcare marketing industry di…
00:50:28 |
Thu 23 May 2019
TP119 - Adding the Human Touch to AI
For health systems, artificial intelligence is more than a buzz-term spoken at conferences: there are numerous opportunities for machine learning systems to support clinical efforts, marketing and o…
00:59:45 |
Wed 15 May 2019
TP118 - Taxonomy and Hashtags - the Semantics of Digital
In hospitals and health systems, as digital tools, content and strategies continue to expand, the need to structure and relate information together becomes increasingly important. In this episode, ho…
00:56:08 |
Wed 08 May 2019
TP117 - The Customer Journey is Not Linear
In healthcare, the consumer journey in pursuing care is far from a linear funnel. In this episode, hosts Reed Smith and Chris Boyer discuss the factors modern hospital and health system professionals…
00:58:47 |
Wed 01 May 2019
TP116 - Internal Communications in the Digital Age
Within a health system, the application of digital strategies not only support marketing and patient experience efforts, they also extend to supporting internal communication efforts. In this episode…
00:59:53 |
Wed 24 Apr 2019
TP115 - Your Website Isn’t Your Website Anymore
Hospitals and health systems realize that their website is the most important touchpoint in their digital tech stack - but many elements of the modern website are changing and shifting. In this episo…
00:57:47 |
Wed 17 Apr 2019
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