touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
TP114 - Developing a Data-driven Content Strategy
For health systems, adopting a content strategy involves understanding their audiences and aligning content to a specific business purpose. With the advancement of digital tools and strategies, many …
01:01:04 |
Wed 10 Apr 2019
TP113 - Social Media Management Systems - Technology or Process?
For many health systems, managing social media can be a challenging task - and the need for a social media management system (SMMS) is critical. However for many professionals, they see SMMS as a tec…
00:59:11 |
Wed 03 Apr 2019
TP112 - How Do We Measure Up, Part 2: ROI as a KPI
This second part of the series on measurement and KPIs explores how organizations can measure financial ROI of their efforts. Hosts Chris Boyer and Reed Smith discuss the two ways to measure ROI, and…
01:00:02 |
Wed 27 Mar 2019
TP111 - How Do We Measure Up, Part 1: The Ins and Outs of KPIs
In the first of two shows focusing on how our industry measures their efforts, hosts Reed Smith and Chris Boyer share tips on how to understand the differences between metrics and KPIs, how healthcar…
00:48:26 |
Wed 20 Mar 2019
TP110 - “Live” from SXSW 2019
This week, hosts Reed Smith and Chris Boyer share, via a series of interviews, experiences and ideas from this year’s SXSW. From the history of how the health track was formed, to thoughtful insights…
01:00:23 |
Wed 13 Mar 2019
TP109 - Act Now! 100% Guarantee! Email Marketing Isn’t as Spammy as it Seems!
Email marketing is one of the oldest tactics in a digital marketer’s toolkit - but is it still relevant and effective? In this episode, hosts Reed Smith and Chris Boyer discuss the state of email mar…
00:58:43 |
Wed 06 Mar 2019
TP108 - The Anatomy of an Online Review
It’s commonly understood that online reviews are an important component of hospitals’ and health systems’ online reputation management efforts. But are all online reviews the same? In this episode, h…
00:52:27 |
Wed 27 Feb 2019
TP107 - The State of Digital Marketing for Hospitals
In this episode, hosts Reed Smith and Chris Boyer dive into the the latest study from Greystone/Klein Partners:”The 4th Annual State of Digital Marketing for Hospitals,” an annual survey or more than…
01:01:04 |
Wed 20 Feb 2019
TP106 - Your Website Isn’t Enough
Hospital and health system digital marketers focus much of their attention on ensuring their website is the authoritative source of information about their organization. However in the new digital en…
01:00:24 |
Wed 13 Feb 2019
TP105 - Using Digital to Build Trust Online
Building trust with customers online is difficult, particularly when customer expectations are continually changing and competition for trust is growing. But for hospitals and health systems, gaining…
01:00:24 |
Wed 06 Feb 2019
TP104 - The Four U’s of Online Experience
User experience (UX) refers to a person's emotions and attitudes when they interact with and experiences a product, service or solution. As UX continues to grow in importance for healthcare digital m…
00:55:08 |
Wed 30 Jan 2019
TP103 - Are you a front-end or back-end content strategist?
Whether you are creating your content calendar or planning your content production, it’s important to determine if you have all the elements of a robust content strategy. In this episode, Reed Smith …
00:57:20 |
Wed 23 Jan 2019
TP102 - The Impact of the Digital Native on Healthcare
With the increasing impact consumerism is having on health systems, hosts Chris Boyer and Reed Smith weigh in on the potential influence “digital natives” can have on new online strategies - both fro…
00:54:16 |
Wed 16 Jan 2019
TP101 - Finding the Right Digital Advertising Mix
For hospital and healthcare marketers, the challenge of determining the right balance of online advertising spend is challenging. Paid search, display ads, social media advertising, native and video …
00:54:50 |
Wed 09 Jan 2019
TP100 - 2018 Listener Choice Awards
In this annual “Best-of” 2018 show, hosts Reed Smith and Chris Boyer reflect back on 2018, sharing some of their most favorite topics, guests and episodes from the Touchpoint podcast and countdown li…
00:56:37 |
Wed 02 Jan 2019
TP99 - Best of the TouchPoint Network
In the final episode of 2018, hosts Reed Smith and Chris Boyer offer a “sampler platter” of all the great shows available on the TouchPoint Network. They begin with an episode on interoperability fro…
00:41:33 |
Wed 26 Dec 2018
TP98 - Will Data Footprints Fill the Shoes of Digital Marketing?
Digital marketing continues to develop methods to measure consumer preference, leveraging consumer data and digital footprints to help identify customer’s needs and intent. In this episode, hosts Chr…
00:52:58 |
Wed 19 Dec 2018
TP97 - Is Social Media Relevant to Your Brand?
Hospital and health system marketers realize that social media is an important part of their digital efforts, but given the recent shift in social platforms to a “pay to play” model, are we overstati…
00:56:49 |
Wed 12 Dec 2018
TP96 - Marketing Automation is Not a Roomba
Hospitals are eager to use marketing automation as part of their technology stack, but are they doing so correctly? In this episode, hosts Chris Boyer and Reed Smith discuss the history of the market…
01:01:19 |
Wed 05 Dec 2018
TP95 - Building a Culture of Failure
Are we failing enough? In this episode, hosts Chris Boyer and Reed Smith discuss how building a culture of failure is an important component of developing a growth mindset, and how hospital and healt…
00:58:33 |
Wed 28 Nov 2018
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