touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
The TPS5 - Week of Nov 6, 2020
Welcome to the TPS5 for the week of Nov 6. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Netwo…
00:08:47 |
Fri 06 Nov 2020
TP196 - The Increasing Role of Technology in Patient Experience
In today’s episode, hosts Chris Boyer and Reed Smith discuss how the pandemic has not only pushed companies over the technology tipping point, but how the new digital healthcare consumer (Generation …
01:03:59 |
Wed 04 Nov 2020
The TPS5 - Week of Oct 30, 2020
Welcome to the TPS5 for the week of Oct 30. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Netw…
00:06:50 |
Fri 30 Oct 2020
TP195 - Leveraging Community Outreach During a Pandemic
Many hospitals and health systems have analyzed their community outreach efforts during this year’s health crisis. In this episode, hosts Reed Smith and Chris Boyer discuss the traditional role that …
00:58:53 |
Wed 28 Oct 2020
The TPS5 - Week of Oct 23, 2020
Welcome to the TPS5 for the week of Oct 23. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Netw…
00:08:15 |
Fri 23 Oct 2020
TP194 - Normalizing Virtual Health in the New Normal
With the recent expansion of CMS’s reimbursement for new telehealth services, it is becoming increasingly clear that telemedicine is becoming a permanent part of the care journey for hospitals, healt…
00:58:23 |
Wed 21 Oct 2020
The TPS5 - Week of Oct 16, 2020
Welcome to the TPS5 for the week of Oct 16. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Netw…
00:08:44 |
Fri 16 Oct 2020
TP193 - Building Strength and Resilience in Your Health System
Throughout 2020, the healthcare industry has faced incredible challenges. And now with the ongoing strain of dealing with the pandemic, many health systems are facing fatigue maintaining their strate…
01:00:57 |
Wed 14 Oct 2020
The TPS5 - Week of Oct 9, 2020
Welcome to the TPS5 for the week of Oct 9. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Netwo…
00:07:26 |
Fri 09 Oct 2020
TP192 - NPS, PX and CSAT - How to Measure VoC
For health systems, it’s clear that measuring customer experience remains important to maintaining patient loyalty. In this episode, hosts Chris Boyer and Reed Smith discuss the common ways hospital …
00:59:27 |
Wed 07 Oct 2020
The TPS5 - Week of Oct 2, 2020
Welcome to the TPS5 for the week of Oct 2. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Netwo…
00:07:51 |
Fri 02 Oct 2020
TP191 - Leveraging Our Opportunity of Trust
The role of health systems in communicating about and treating COVID-19 has already undergone significant strain. In this episode, hosts Chris Boyer and Reed Smith are joined by Isaac Squyres, partne…
00:42:33 |
Wed 30 Sep 2020
The TPS5 - Week of Sep 24, 2020
Welcome to the TPS5 for the week of Sep 24th. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Ne…
00:07:51 |
Fri 25 Sep 2020
TP190 - No Patient Left Behind: the Importance of Patient Access
There has been a significant consumer shift online due to pandemic, and now many organizations are rethinking their patient engagement and access strategies to strengthen their digital channels. Host…
01:00:59 |
Wed 23 Sep 2020
The TPS5 - Week of Sep 18, 2020
Welcome to the TPS5 for the week of Sep 18th. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Ne…
00:07:51 |
Fri 18 Sep 2020
TP189 - The Looming Digital Mental Health Crisis
While the healthcare industry is still dealing with the impacts of the current public health pandemic, there is a secondary pandemic that is looming - that of public health. In this episode, hosts Re…
01:00:11 |
Wed 16 Sep 2020
The TPS5 - Week of Sep 11, 2020
Welcome to the TPS5 for the week of Sep 11th. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Ne…
00:07:51 |
Fri 11 Sep 2020
TP188 - The Elements of Innovation
2020 is the year that is helping us realize that there are a lot of challenges with our current healthcare industry, and there are plenty of opportunities for innovation. In this episode, hosts Chris…
00:58:35 |
Wed 09 Sep 2020
The TPS5 - Week of Sep 4, 2020
Welcome to the TPS5 for the week of Sep 4th. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Net…
00:08:44 |
Fri 04 Sep 2020
TP187 - Omnichannel Marketing and the Engaged Consumer
In order to truly build effective digital patient engagement strategies, health systems must not only understand the trends that are influencing the behaviors of our customers, but also know which ch…
01:02:21 |
Wed 02 Sep 2020
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