touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
TP230 - Getting Personal about Personalization
While critically important to developing user-centered digital solutions and enhancing patient experience, the concept of “personalization” is still difficult to conceptualize, let alone execute with…
00:59:33 |
Wed 30 Jun 2021
TP229 - Do You Really Need an Intranet?
One of the most pressing topics in hospitals and health systems today is finding ways to keep employees engaged and informed. In this episode, hosts Reed Smith and Chris Boyer share the history of th…
00:57:29 |
Wed 23 Jun 2021
The TPS5 - Week of June 18, 2021
Welcome to the TPS5 for the week of June 18, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Med…
00:07:27 |
Fri 18 Jun 2021
TP228 - UX, PX and EX - User Experience Design for Healthcare
As more health systems begin formalizing user experience design efforts in their organizations, it’s important to consider the various ways and approaches they can take to solve their customers’ need…
01:01:17 |
Wed 16 Jun 2021
The TPS5 - Week of June 11, 2021
Welcome to the TPS5 for the week of June 11, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Med…
00:09:23 |
Fri 11 Jun 2021
TP227 - Live from HPRMS: Digital Marketing in the New Normal
Over the past year, healthcare marketers and communicators have had to transform to meet the times. As we start to pivot our efforts to address the new normal, we have to contend with not only the ch…
01:00:34 |
Wed 09 Jun 2021
The TPS5 - Week of June 4, 2021
Welcome to the TPS5 for the week of June 4, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Medi…
00:08:21 |
Fri 04 Jun 2021
TP226 - The 3 S’s of Your Content Strategy: SEO, Structure and Schema
Developing a content marketing strategy for a hospital and health system should involve more than developing a narrative, tone and voice and alignment with the customer journey - it also should take …
00:56:49 |
Wed 02 Jun 2021
TP225 - Rethinking our Marketing Strategy
As health systems begin to rethink their marketing strategies, it might also be a good time to start rethinking which elements are needed in that strategy. In this episode, hosts Reed Smith and Chris…
01:00:53 |
Wed 26 May 2021
The TPS5 - Week of May 21, 2021
Welcome to the TPS5 for the week of May 21, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Medi…
00:09:23 |
Fri 21 May 2021
TP224 - The Pivot Into the New Normal
As health organizations start planning for the return to some form of normalcy, post-pandemic, it’s important to stop and consider what the new normal could look like. In this episode, hosts Reed Smi…
00:51:22 |
Wed 19 May 2021
The TPS5 - Week of May 14, 2021
Welcome to the TPS5 for the week of May 13, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Medi…
00:08:28 |
Fri 14 May 2021
TP223 - ICYMI: Retail Healthcare vs. Healthcare Consumerism
There are two forces at work that are poised to disrupt the healthcare industry - consumerism and the rise of retail healthcare. In this episode, hosts Reed Smith and Chris Boyer talk through how the…
01:04:00 |
Wed 12 May 2021
TP222 - Contextualizing Content to Make Your Marketing Work
In 2021, healthcare marketers realize that content marketing can play a significant role in patient experience. In this episode, hosts Chris Boyer and Reed Smith share ways marketers are leveraging c…
00:54:15 |
Wed 05 May 2021
The TPS5 - Week of Apr 30, 2021
Welcome to the TPS5 for the week of Apr 30, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Medi…
00:07:52 |
Fri 30 Apr 2021
TP221 - Staffing the Marketing Department for The New Normal
As healthcare organizations begin to embrace the “new normal” in the post-pandemic world, marketing leadership is faced with managing a number of changing realities. Not only has consumer expectation…
00:57:04 |
Wed 28 Apr 2021
The TPS5 - Week of Apr 23, 2021
Welcome to the TPS5 for the week of Apr 23, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Medi…
00:07:52 |
Fri 23 Apr 2021
TP220 - Finding Innovation in Your Health System
In this episode, hosts Chris Boyer and Reed Smith discuss various ways innovation is occurring in health systems across the country. From innovative found within the technology of the MarTech Stack, …
00:53:09 |
Wed 21 Apr 2021
The TPS5 - Week of Apr 16, 2021
Welcome to the TPS5 for the week of Apr 16, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Medi…
00:08:03 |
Fri 16 Apr 2021
TP219 - The Multiple Business Models of a Health System
Many health systems are forced to deliver their services through multiple means. In this episode, hosts Chris boyer and Reed Smith discuss the elements of a business model and how to identify the typ…
00:54:53 |
Wed 14 Apr 2021
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