touch point podcast
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
- Update frequency
- every 7 days
- Average duration
- 49 minutes
- Episodes
- 514
- Years Active
- 2017 - 2025
TP313 - Building a Business Case for Healthcare Marketing
Building a marketing plan and strategy is important, but the evolution of health system marketing is creating a demand for something bigger - the development of a business case. In this episode, host…
00:41:43 |
Wed 11 Jan 2023
TP312 - Everything is the Experience
Many health systems have begun to formally develop a customer experience center strategy. But what does that actually entail? In this episode Reed Smith and Chris Boyer discuss the design and technic…
00:41:58 |
Wed 04 Jan 2023
TP311 - Touch Point Podcast Annual Year in Review - 2022
In the annual “Year in Review” show, hosts Reed Smith and Chris Boyer reflect back on the past year of the Touch Point podcast, sharing some of their most popular topics, favorite shows, including a …
00:50:47 |
Wed 28 Dec 2022
TP310 - Best of the Touch Point Media Network 2022
In our annual holiday “butter-board” episode, hosts Reed Smith and Chris Boyer highlight clips from some of the shows on the Touch Point Media Network, including conversations about Apple and Amazon’…
01:03:34 |
Wed 21 Dec 2022
TP309 - ICYMI: The Problem with the Pixel
Recent news revealed that a number of hospital websites were found to have passed sensitive PII (personal identifiable information) to the Meta company via the use of the Facebook Pixel. In this epis…
00:57:43 |
Wed 14 Dec 2022
TP308 - ICYMI: A Focus on Patient Experience, Marketing and Data
Healthcare organizations face incredible industry challenges in 2022, they also must rethink their patient experience, marketing and data strategies. In this episode, hosts Reed Smith and Chris Boyer…
00:59:48 |
Wed 07 Dec 2022
T307 - ICYMI: The Winds of Change
The healthcare industry is facing extreme pressures to change and transform. In this episode, hosts Chris Boyer and Reed Smith discuss the outlook for healthcare - both at a macro and micro level - a…
01:00:22 |
Wed 30 Nov 2022
TP306 - Stop Telling Everyone It’s Christmas
In this special episode, hosts Chris Boyer and Reed Smith discuss the various health observances that health systems use as part of their content calendars and ponder if they are useful or not. They …
00:31:31 |
Wed 23 Nov 2022
TP305 - You’re Only as Good as Your Reputation
For organizations, the connection between reputation and brand is inextricably linked. This is even more important for hospitals and health systems focused on recruitment and retention efforts. In th…
00:56:06 |
Wed 16 Nov 2022
TP304 - Social Media is Dead
In this episode, hosts Chris Boyer and Reed Smith discuss the top challenges social media companies are facing, and how the recent evolution of social platforms are conducive to health system marketi…
00:45:20 |
Wed 09 Nov 2022
TP303 - Are Health Systems Really Ready for Consumerism?
Health systems understand the need to embrace consumerism - and that improving the healthcare consumer experience is a competitive differentiator. But are we ready for it? In this episode, hosts Reed…
00:58:04 |
Wed 02 Nov 2022
TP302 - When is a CRM not a CRM?
In the healthcare space, there has always been confusion about the marketing technology stack, and specifically around the role of CRM - and Marketing Automation (for that matter). In this episode, C…
00:59:52 |
Wed 26 Oct 2022
TP301 - ICYMI: Designing a Voice of Customer Program
Healthcare organizations are transforming their patient experience measurements away from simple surveys to more sophisticated voice of customer programs. In this episode, Reed Smith and Chris Boyer …
00:59:57 |
Wed 19 Oct 2022
TP300 - A Perfect Score in Bowling
In this triangular milestone, hosts Reed Smith and Chris Boyer celebrate their 300th recording by looking back over the nearly six years of weekly podcasts and reflect on how the role of digital and …
00:48:33 |
Wed 12 Oct 2022
TP299 - Revisiting How to Involve Physicians in your Marketing Efforts
Physicians are currently facing a myriad of challenges, yet the importance for hospitals and health systems to involve them in our marketing efforts is increasing. In this episode, hosts Reed Smith a…
00:57:41 |
Wed 05 Oct 2022
TP298 - We Need to Have a Talk About AI
In this episode, hosts Chris Boyer and Reed Smith have “the conversation” about AI - and how the last decade (the so-called “Golden Decade of AI”) has radically advanced the capabilities of artificia…
00:44:13 |
Wed 28 Sep 2022
TP297 - Forget Publishing Wait Times - How Can We Eliminate the Wait?
A recent study revealed the average patient appointment wait time has increased over the past few years to nearly a month, due to a number of factors impacting the industry. In this episode, hosts Re…
00:43:37 |
Wed 21 Sep 2022
TP296 - Live from SHSMD 2022
Live from the National Harbor in Maryland, host Reed Smith passes the baton to Chris Boyer, who shares field reporting from the annual Society for Healthcare Strategy and Market Development 2022. Wit…
00:38:59 |
Wed 14 Sep 2022
TP295 - The Digital Healthcare Ecosystem
As health systems continue to evolve their online patient experience efforts, more and more are focusing on developing a “digital healthcare ecosystem.” In this episode, hosts Chris Boyer and Reed Sm…
00:57:55 |
Wed 07 Sep 2022
TP294 - Taking a Stand Against Health Misinformation
For anyone in healthcare, the rise of health misinformation has become quite a concern. It is only exacerbated by the rise of social media platforms, and the ability to spread and amplify the content…
00:39:23 |
Wed 31 Aug 2022
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