The Cash-Based Practice Podcast

In this week’s podcast, you get to listen in as I give my Mastermind group a detailed Masterclass on getting started with Telehealth services as quickly as possible. This is a must-listen if you’re i…

There isn’t a single private practice that won’t be affected by the Coronavirus pandemic in some way … some may fail, but others will flourish. This episode (and next week’s) are all about providing …

In this episode, I discuss the marketing potential in offering promotions for injury prevention services. You’ll learn how to target your campaign toward highly motivated niches, how to craft and del…

In this highlights episode, Leon Knight explains how he uses Instagram to bring in at least one new patient per week! To some, that may not sound like a lot. But for a small cash-practice, that’s mor…

Joseph Reinke got his start working in investments. During the runup to the mortgage market meltdown, he noticed that most of the professionals in the field didn’t understand the basics, which led th…

In this episode, I explain some of the unexpected benefits your cash-based practice can gain from using a good online booking system. While the convenience to patients is obvious, there are many prac…

I’m so excited to share this tool and the fascinating story of how it came to be. It’s not every day a NYC psychiatrist finds himself in the software business, disrupting the insurance and claims ind…

In this highlights episode, Phil Plisky explains exactly how an insurance-based clinic can generate lots of cash-based revenue by offering wellness-focused screenings and injury-prevention services. …

In 2005, Cody Barnett left his job to open a physical therapy practice because he wanted to be able to provide the kind of care that exceeds patient expectations. For the same reason, he had the inte…

In this highlights episode, Eric Oliver explains exactly how he was able to finally start getting traction with the marketing for his fledgling physical therapy clinic. By targeting the niche of endu…

This is the first interviewee I’ve had on the podcast who offers single-sessions that cost over $1000! Granted, these are 4-hour sessions, but it was quite impressive to hear how this level of servic…

In this episode, I discuss the rather uncomfortable question often raised by prospective patients—that is, whether you participate with their health insurance plan. Over the years, I’ve found some st…

So here we are in 2020! This past year has been both incredible and incredibly challenging, and I wanted to share my biggest cash-based practice lessons learned and must-have strategies to bulletproo…

In this highlights episode, Meredith Soelberg and Brooke Mitchell describe their experience as employees in an  insurance-based physical therapy practice that had to “weather the storm” of massive re…

This is Part 2 of my interview with Brenda Heinecke, who has spent the last 4 years building an incredibly successful pelvic-floor physical therapy practice that’s entirely cash-pay. If you missed Pa…

Brenda Heinecke knew she wanted to be a physical therapist since high school. She envisioned a peds focus for her career, but once she landed her first job after PT school, she knew it wasn’t a good …

In this episode, I share website strategies that will help your cash-based physical therapy practice generate more leads that eventually become paying customers. I provide plain-language explanations…

After grad school, Joey Salgado found his first job overwhelming and disappointing, as he was required to see 4-5 pts per hour plus the evals that came in. Assorted other jobs that followed all left …

In this episode, I answer some of the questions I received on how I market my own cash-based physical therapy practice. I share details on how I started my clinic, what I’ve learned about creating an…

After watching her employers in an insurance-based practice “drowning and miserable” for 5 years, Alicia Willoughby knew she wouldn’t work in that business model for the rest of her career. She searc…