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The Cash-Based Practice Podcast - Podcast

The Cash-Based Practice Podcast

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number of topics including: practice transition strategies, 3rd party payor contract legalities, Medicare rules and legalities in the cash-based model, referral source diversification, online marketing, word-of-mouth marketing, optimal website design, blogging, Youtube and video marketing, networking skills and strategies, the vital cash-based mindset, phone conversations and conversions, scheduling, discharge marketing, administrative training, low overhead systems and automation, private-pay wellness/fitness/prevention programs, and everything else that involves the self-pay practice model, how it differs from the traditional insurance-based model, and what you need to do to be successful with this low-stress, rewarding type of private practice.

Management & Marketing Business
Update frequency
every 12 days
Average duration
33 minutes
Episodes
274
Years Active
2014 - 2025
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CBP 34: Moving Cities, or How to Start a Cash Practice TWICE – Interview with Carrie Jose DPT

CBP 34: Moving Cities, or How to Start a Cash Practice TWICE – Interview with Carrie Jose DPT

This is my first interview of someone who had a successful solo cash practice, had to move to another city, and then started another cash PT practice in an area with very different demographics. So …

01:02:34  |   Thu 18 Jun 2015
CBP 33: Fully Booked Cash Practice One Month After Opening – interview with Tracy Sher MPT, CSCS

CBP 33: Fully Booked Cash Practice One Month After Opening – interview with Tracy Sher MPT, CSCS

This episode is an interview of Tracy Sher, MPT, CSCS who started a cash-based private practice 2 ½ years ago in the Pelvic Health niche. Within one month of starting out, she was already “too busy …

01:02:58  |   Thu 04 Jun 2015
CBP 32: A Booming Cash-Based NEURO practice – Julie Hershberg PT, DPT, NCS

CBP 32: A Booming Cash-Based NEURO practice – Julie Hershberg PT, DPT, NCS

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If you’ve ever wondered if the cash-based model would work for an outpatient Neuro practice, wonder no longer! Re-Active PT and Wellness is a successful multi-th…

00:57:48  |   Thu 21 May 2015
CBP 31: How to Start a Cash Practice inside a Gym – A-Z with Danny Matta DPT, OCS, CSCS

CBP 31: How to Start a Cash Practice inside a Gym – A-Z with Danny Matta DPT, OCS, CSCS

Today I speak with Danny Matta DPT, OCS, CSCS of Athlete’s Potential and MobilityWOD. His cash-based PT practice within a CrossFit gym is less than a year old but already going strong. Though we div…

01:13:42  |   Thu 07 May 2015
CBP 30: Q&A: Cash Based Medicare Models, Utilizing Fear, and Vital Startup Marketing

CBP 30: Q&A: Cash Based Medicare Models, Utilizing Fear, and Vital Startup Marketing

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I’m happy to finally publish the first Q&A episode that utilizes actual audio recordings of questions from you … my audience and colleagues.

In this episode, you…
00:29:34  |   Thu 23 Apr 2015
CBP 29: The Success Secrets of a Booming Cash Practice Partnership – interview with Meredith Soelberg and Brooke Mitchell

CBP 29: The Success Secrets of a Booming Cash Practice Partnership – interview with Meredith Soelberg and Brooke Mitchell

Get out your notepad cause this episode has an incredible amount of useful insights and lessons from Meredith Soelberg PT, DPT, MBA and Brooke Mitchell PT, DPT, co-owners of Elevate PT & Fitness. Th…

01:01:27  |   Thu 09 Apr 2015
CBP 28: Building a Pilates Business Alongside a Private PT Practice – Interview with Stephen Dunn, PT

CBP 28: Building a Pilates Business Alongside a Private PT Practice – Interview with Stephen Dunn, PT

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I’m pumped to present this interview of my friend and physical therapist, Stephen Dunn MPT, COMT, PMA-CPT. Yes, Stephen was actually my physical therapist a coupl…

00:45:22  |   Thu 26 Mar 2015
CBP 27: Cash-Based Success in a Small Community - Interview with Brenda Shelton PT, CMP

CBP 27: Cash-Based Success in a Small Community - Interview with Brenda Shelton PT, CMP

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Ever think that cash-based practices can only work and be successful in larger metropolitan areas? With lots of wealthy people? Today’s interviewee, Brenda Shelto…

00:48:01  |   Thu 12 Mar 2015
CBP 26: Taking the Leap into the Cash-Based Model after 10 Years as an Employee – Interview with Bob Schroedter PT, DPT

CBP 26: Taking the Leap into the Cash-Based Model after 10 Years as an Employee – Interview with Bob Schroedter PT, DPT

After 10 years in the PT field as an employee in insurance-based private practices, Bob Schroedter PT, DPT took the leap 4 years ago and started a cash-based practice in the Miami Beach area. It has…

01:02:00  |   Thu 26 Feb 2015
CBP 025: How to Make Marketing Efforts Pay Dividends Forever

CBP 025: How to Make Marketing Efforts Pay Dividends Forever

Today's episode describes the techniques and tricks I use to make sure the majority of my marketing efforts continually produce business for my private practice every year. You’ll learn a variety of…

00:21:01  |   Thu 12 Feb 2015
CBP 024: Social Media and Email Marketing Techniques that Actually Produce Business for Your Private Practice - Interview with Scott Waddell – Part 2

CBP 024: Social Media and Email Marketing Techniques that Actually Produce Business for Your Private Practice - Interview with Scott Waddell – Part 2

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This is part 2 of my interview of Scott Waddell, president of PatientSites.com, where we dive into loads of tactics and best practices for using Social Media and …

00:35:59  |   Thu 29 Jan 2015
CBP 023: How to Turn Your Website into a Patient-Generating Machine – Interview with Scott Waddell – Part 1

CBP 023: How to Turn Your Website into a Patient-Generating Machine – Interview with Scott Waddell – Part 1

If you want your website to produce business for your practice, you need to listen to this episode.

I interview Scott Waddell, president of PatientSites.com, who has developed web programs for huge …

01:00:36  |   Thu 15 Jan 2015
CBP 022: A Little-Known Goal Setting Approach That Made Me Happier, Healthier, and Highly Productive in 2014

CBP 022: A Little-Known Goal Setting Approach That Made Me Happier, Healthier, and Highly Productive in 2014

Let me start by wishing you all a Happy New Year. I sincerely hope that 2014 is ending on a high note, and that you have great things coming your way in 2015.

In this episode, I give the juicy detai…

00:26:14  |   Tue 30 Dec 2014
CBP 021: How to Generate Cash-Pay Revenue with Lucrative Injury-Prevention Programs - Interview with Phil Plisky PT

CBP 021: How to Generate Cash-Pay Revenue with Lucrative Injury-Prevention Programs - Interview with Phil Plisky PT

Today’s episode is an interview with Phil Plisky, PT, DSc, OCS, ATC, CSCS. Phil works at an insurance-based clinic that generates a large percentage of total revenue from cash-pay injury-prevention …

00:47:37  |   Thu 11 Dec 2014
CBP 020: The First Characteristic Common to All Successful Cash-Based Practices

CBP 020: The First Characteristic Common to All Successful Cash-Based Practices

In the spirit of Thanksgiving, I’d like to start by mentioning something I’m very thankful for …

YOU! My audience and supportive colleagues!

At the time of this writing, the podcast has now been dow…

00:18:38  |   Thu 27 Nov 2014
CBP 019: The Undervaluation of Physical Therapy and What We Can Do About It

CBP 019: The Undervaluation of Physical Therapy and What We Can Do About It

This is a return to a very popular post I did in 2013 about what I consider a huge problem for the PT field: the undervaluation of our services… not just by patients, referral sources, and (of cours…

00:13:56  |   Thu 13 Nov 2014
CBP 018: Harnessing Frustration, Taking the Leap, and Creating a Niche Cash-Based Practice – Interview with Eric Oliver PT

CBP 018: Harnessing Frustration, Taking the Leap, and Creating a Niche Cash-Based Practice – Interview with Eric Oliver PT

I’m so pumped to present this episode and interview with Eric Oliver, PT of Go Beyond Exercise, a fully cash-based practice in Cincinnati with 2 physical therapists and a sports nutritionist. Eric w…

00:49:27  |   Thu 30 Oct 2014
CBP 017: Determining if your Cash Practice is a HIPAA Covered Entity and How HIPAA may Open the Door to Cash Paying Medicare Beneficiaries

CBP 017: Determining if your Cash Practice is a HIPAA Covered Entity and How HIPAA may Open the Door to Cash Paying Medicare Beneficiaries

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This episode is an interview of Nancy Beckley of Nancy Beckley and Associates, a rehab compliance consulting firm. We get into the nitty-gritty of HIPAA (and also…

01:13:26  |   Thu 16 Oct 2014
CBP 016: Your Questions Answered: Cancelation Policy, Treatment Frequency, Cash Pay Pediatrics, and the Future of Cash vs Insurance Based Practice

CBP 016: Your Questions Answered: Cancelation Policy, Treatment Frequency, Cash Pay Pediatrics, and the Future of Cash vs Insurance Based Practice

I received a lot of great feedback from my first Q&A session and a number of people asking me to do more, so I didn’t want to wait to long before I honored their request. I also have an exciting ann…

00:23:21  |   Thu 02 Oct 2014
CBP 015: From a Part-Time Cash Practice, to Full Time and Booking Months in Advance – Interview with Liz Gillem-Duncanson PT

CBP 015: From a Part-Time Cash Practice, to Full Time and Booking Months in Advance – Interview with Liz Gillem-Duncanson PT

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Liz Gillem-Duncanson PT started her cash-based practice on a part time basis in 2006, doing house calls, and now see’s patients full time and is booking up to fou…

00:38:41  |   Thu 18 Sep 2014
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