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The Cash-Based Practice Podcast - Podcast

The Cash-Based Practice Podcast

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number of topics including: practice transition strategies, 3rd party payor contract legalities, Medicare rules and legalities in the cash-based model, referral source diversification, online marketing, word-of-mouth marketing, optimal website design, blogging, Youtube and video marketing, networking skills and strategies, the vital cash-based mindset, phone conversations and conversions, scheduling, discharge marketing, administrative training, low overhead systems and automation, private-pay wellness/fitness/prevention programs, and everything else that involves the self-pay practice model, how it differs from the traditional insurance-based model, and what you need to do to be successful with this low-stress, rewarding type of private practice.

Management & Marketing Business
Update frequency
every 12 days
Average duration
33 minutes
Episodes
274
Years Active
2014 - 2025
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CBP 052: How to Break Into a Niche Market & Generate Loads of New Patients with Both Offline and Online Marketing

CBP 052: How to Break Into a Niche Market & Generate Loads of New Patients with Both Offline and Online Marketing

As competition increases, POPTS and hospital systems horde referrals, and profit margins are squeezed by declining insurance reimbursements, targeting a niche market in which you become the “go-to pr…

00:45:25  |   Thu 13 Oct 2016
CBP 051: Big Success in a Small Niche – Interview with Angela Wicker-Ramos DPT of Cancer Rehab Austin

CBP 051: Big Success in a Small Niche – Interview with Angela Wicker-Ramos DPT of Cancer Rehab Austin

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00:30:46  |   Wed 14 Sep 2016
CBP 046: Started in network with 15 insurance companies... now he’s down to 2!

CBP 046: Started in network with 15 insurance companies... now he’s down to 2!

This “reverse interview” episode is essentially a recording of a consulting call I did with a friend and colleague, Richard Symister, PT of Move Evolution PT in Brooklyn, NY.

He is looking to ramp …

01:04:28  |   Thu 28 Apr 2016
The Automated Systems that Run his 4-Clinic Cash-Based Practice while he Travels the World Half of Each Year - Live In-Person Interview with Paul Gough

The Automated Systems that Run his 4-Clinic Cash-Based Practice while he Travels the World Half of Each Year - Live In-Person Interview with Paul Gough

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I recently had a special guest visit me in Austin and before we dove into all the fun things this city has to offer, we sat down and did a live interview on Perisc…

00:41:34  |   Thu 07 Apr 2016
CBP 045: An Insurance-Based Practice with Loads of Cash-Based Revenue – interview with Al Moreau PT

CBP 045: An Insurance-Based Practice with Loads of Cash-Based Revenue – interview with Al Moreau PT

Ever wonder how you can add cash-based services to your private practice but don’t really want to drop insurance contracts? This episode is for you. Actually, this episode will be useful to any type…

00:43:37  |   Thu 31 Mar 2016
CBP 44: PPS 2015 Highlights – Part 2 – 6 Marketing Geniuses Walk Into A Bar...

CBP 44: PPS 2015 Highlights – Part 2 – 6 Marketing Geniuses Walk Into A Bar...

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This episode is an absolute Must-Listen … not very long but absolutely packed with marketing strategies and tactics you can immediately implement in your PT busin…

00:24:16  |   Thu 10 Mar 2016
CBP 43: PPS 2015 Highlights - Part 1 -

CBP 43: PPS 2015 Highlights - Part 1 - "I F@#%ing Love Jerry Durham" and other Social Media and Marketing Knowledge Bombs from Gary Vaynerchuk

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Want to be a master of Medicare in a Cash-Based practice? Click HERE

The PPS conference is a blast and this time around (2015) I brought a little microphone with …

00:32:58  |   Thu 18 Feb 2016
CBP 042: Success in the Cash-Based Practice Model since 1996! Sage Wisdom from Bob Cohen PT

CBP 042: Success in the Cash-Based Practice Model since 1996! Sage Wisdom from Bob Cohen PT

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Bob Cohen has had a cash-based PT practice since 1996! In this episode we learn the key ways he was able to have success for this long; and long before most peop…

00:45:18  |   Thu 19 Nov 2015
CBP 41: Bar-Side Chat with Paul Gough - Systems to Scale Your Cash Practice and Keys to Hiring and Training Staff

CBP 41: Bar-Side Chat with Paul Gough - Systems to Scale Your Cash Practice and Keys to Hiring and Training Staff

Two cash-based practice owners walk into a bar …

And in this podcast episode you get to hear their conversation about hiring and training cash-practice staff and filling their schedules with private…

00:58:38  |   Thu 29 Oct 2015
CBP 040: The Home/Office-Visit Cash-Practice Model – Rockstar Advice from Karen Litzy DPT

CBP 040: The Home/Office-Visit Cash-Practice Model – Rockstar Advice from Karen Litzy DPT

Karen is a cash-based practice owner who sees all her patients in their homes or offices. She gives an incredible amount of practical and actionable advice for those interested in this model, and mu…

00:55:24  |   Thu 08 Oct 2015
CBP 39: MEDICARE and Cash-Pay Physical Therapy – a Full Overview of the Rules on Taking Private Payment from Medicare Beneficiaries

CBP 39: MEDICARE and Cash-Pay Physical Therapy – a Full Overview of the Rules on Taking Private Payment from Medicare Beneficiaries

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If you are interested in creating cash-based revenue for your physical therapy practice, but confused about the laws on taking self-payment from Medicare benefici…

01:06:47  |   Fri 25 Sep 2015
CBP 38: Easy Ways to Increase the Perceived Value of your Services and Generate More Business

CBP 38: Easy Ways to Increase the Perceived Value of your Services and Generate More Business

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The public’s perception of physical therapy and especially the “Value” they see in it has become a hot-button topic in the past few years.

I recently joined Peris…

00:32:29  |   Thu 10 Sep 2015
CBP 37: PART 2 - Booked and Charging $150 When His Competitors Charge $0 - Direct Response Marketing for PT Practices with Paul Gough

CBP 37: PART 2 - Booked and Charging $150 When His Competitors Charge $0 - Direct Response Marketing for PT Practices with Paul Gough

This episode is Part 2 of my interview of Paul Gough, an England-based physiotherapist and cash-based practice owner with four clinic locations. What’s most impressive about this is that his busines…

00:49:08  |   Thu 27 Aug 2015
CBP 36: PART 1 - Booked and Charging $150 When His Competitors Charge $0 - Direct Response Marketing for PT Practices with Paul Gough

CBP 36: PART 1 - Booked and Charging $150 When His Competitors Charge $0 - Direct Response Marketing for PT Practices with Paul Gough

The marketing tips, techniques, and mindset presented in this episode are absolute gold. I was so pumped when I finished this interview. Paul Gough is a physiotherapist and private practice owner in…

01:01:48  |   Thu 13 Aug 2015
CBP 35: Q&A with Jarod – The Wonderful Grey Areas of Medicare and Cash-Based PT

CBP 35: Q&A with Jarod – The Wonderful Grey Areas of Medicare and Cash-Based PT

At the time of this recording, the podcast just passed the 50,000 download mark! Thank you to all who have helped me reach this milestone.

Today’s episode is a Q&A session in which I answer recorded…

00:31:00  |   Thu 16 Jul 2015
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