The Cash-Based Practice Podcast
Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number of topics including: practice transition strategies, 3rd party payor contract legalities, Medicare rules and legalities in the cash-based model, referral source diversification, online marketing, word-of-mouth marketing, optimal website design, blogging, Youtube and video marketing, networking skills and strategies, the vital cash-based mindset, phone conversations and conversions, scheduling, discharge marketing, administrative training, low overhead systems and automation, private-pay wellness/fitness/prevention programs, and everything else that involves the self-pay practice model, how it differs from the traditional insurance-based model, and what you need to do to be successful with this low-stress, rewarding type of private practice.
- Update frequency
- every 12 days
- Average duration
- 33 minutes
- Episodes
- 275
- Years Active
- 2014 - 2025
CBP 094: Hiring for a growing cash-based practice—with Carlos Berio, DPT, MS, CSCS, CMTPT
Dr. Carlos Berio shares his strategies for growing a cash practice to include multiple therapists. He candidly discusses the practical considerations of hiring in detail, including approaches to comp…
CBP 093: Building a Cash-Based Sports Rehab Practice & Membership Website—with Greg Schaible, PT, CSCS
During PT school, Greg found a fantastic sports rehab website and set up a clinical rotation with its founder, Joe Heiler. That experience was life changing for Greg. After graduation, he found work …
CBP 92: The Economics of Starting a Practice
Considering starting a cash-based practice or online business? Here’s my advice on the top things to consider in your decision-making process that will ensure you are geared toward success.This “high…
CBP 091: Growing a Niche Cash-Based Parkinson’s Physical Therapy Practice with Michael Braitsch, PT, DPT
After leaving a career in finance where he was “pretty miserable,” Mike Braitsch decided to start anew and pursue his passion for physical therapy. During his education at UT Southwestern, he combine…
CBP 090: A busy multi-disciplinary cash-based practice in less than 2 years - with Kelsey Baas PT, DPT
If you can’t find your dream job, create it! After receiving her PT degree, Kelsey Baas found rewarding work in the specialties of developmental pediatrics and orthopedics in a Houston hospital, and …
CBP 089: How to use telehealth to create or grow a cash-pay physical therapy practice with Rob Vining
In 2005, Rob Vining developed and launched the world’s first digital practice for physical therapy. His telehealth model allowed him to accept and treat patients from all over the world on a cash-pay…
CBP 088: Monthly Payment Plan Membership Model for a Cash-Based Practice with Cameron Garber
After PT school, Cameron Garber found himself increasingly frustrated by the standard approach to healthcare that focuses on treating illnesses rather than preventing them. This led him to buy an exi…
CBP 087: Building a Busy Cash-Based PT Practice in Under a Year - Dr. Amanda Heritage
“Am I living out my purpose?” That’s the question Amanda Heritage asked herself as she assessed her career in physical therapy. When she realized the answer was “no,” she knew she needed to make a ch…
CBP 086: 100% Mobile Neuro Cash Practice with Independent Contractors - Tony Noto, DPT
In this interview, Tony describes how he built a 100% mobile neuro cash-based practice from scratch, walking us through his journey and how he specifically got started with home care. He shares speci…
CBP 085: Neuro, Non-Profits, and...the NBA? - Dr. Valerie Johnson
What do neuro, non-profits, and the NBA have in common? They are all major components of Valerie Johnson’s successful cash-based neuro practice in Dallas-Fort Worth! Valerie’s jumped on a number of u…
CBP 082: Multi-Therapist Cash Practice in Less than 3 Years - Dr. Kevin Vandi
Kevin Vandi knows how to market a high-tech cash practice. 3 years ago, Kevin opened Competitive EDGE PT as a full-scale running gait lab and sports performance center. Utilizing IMU sensors, instrum…
CBP 084: Biz Lessons from the ICU - Part 2
*NOTE: This is second part of my Biz Lessons from the ICU podcast series. You can listen to part one HERE.*
Last year my son, Gray, was hospitalized for more than three months. While I was more or…
CBP 081: Growing a Cash Practice with Zero Paid Marketing - Dr. Carlos Berio
Over four years ago, Dr. Carlos Berio was the SEVENTH guest on the Cash-Based Practice Podcast. It is hard to believe how much has changed in the time between episodes. I start off this episode with …
CBP 80: Concierge PT and Podcasting for Patients - Dr. Karen Litzy
Between running her cash-based practice in NYC, recording her thriving Healthy Wealthy and Smart podcast, and co-founding the Women in PT Summit, Dr. Karen Litzy is one BUSY person. I last interviewe…
CBP 079: A Cash Practice Fueled By … Instagram?! 75K Followers And Growing With Leon Knight
With over 75,000 followers, Leon Knight gets at least one patient a week directly from Instagram. For a small solo cash practice … that’s huge! (especially since he currently does zero paid social me…
CBP 078: Cash Practice Q&A - Jarod Answers The Most Common Questions
Click here to download this episode
When I produce my videos and podcasts, I always try to answer the questions I hear the most in my mastermind or during conferences. A few weeks ago, I did somethin…
CBP 077: From Side Hustle to a Fully-Booked Cash Practice - Jim Heafner
Jim Heafner, PT, DPT, OCS, started his cash practice as a “side hustle” while working home health prn in Boulder, CO. Within a year of opening, Jim was able to scale and give Heafner Health 100% of h…
CBP 076: Optimizing Your Email Deliverability and Website SEO to plug Cash Practice Profit Leaks
This episode solves two incredibly common but little known problems for private practices… First, the average email deliverability rate is around 60-70%… which means 30%-40% of your emails are never …
CBP 075: The Keys to Successfully Going Out-of-Network and Maintaining Patient Volume - Part 2
In our previous episode of The Cash-Based Practice Podcast, Sturdy McKee shared the patient communication strategy he used each time he dropped an insurance contract and delved into exactly how cash…