The Cash-Based Practice Podcast

Earlier this year, Jordan Mather and his partner Will Boyd set out to discover why some of their clients' online workshops were generating so much more business than others. When they realized that d…

In this episode, I dig into the specific strategies and marketing tactics that have led some practices—like my own physical therapy practice in Austin—to not only survive the pandemic, but actually t…

During PT school, Valerie Schwalbe discovered she had a passion for pelvic physical therapy. So right after graduation, she started a pelvic health program in an outpatient orthopedic clinic and ran …

In this highlights episode, I explain how you can target a niche to make your practice stand out from the competition. While it may seem counterintuitive to focus on a smaller market, the highly pers…

Scott Waddell has been building cutting-edge content management systems for more than 20 years. His company, PatientSites, has spent the past decade developing software services and tools to make own…

In this episode, I explain how you can develop a mindset that will allow you to artfully handle cost conversations about your cash-based services. You’ll hear how to shift your perspective and help c…

Dr. Karen Litzy hosts of one of the most-popular PT podcasts in the country, with tens of thousands of monthly downloads. She has used her “Healthy Wealthy and Smart” podcast to successfully market h…

In this episode, we delve into the world of Facebook marketing for a cash-based practice. The discussion centers around the real-world results from my Austin-based PT clinic and those of some members…

After Eric Wallace graduated from PT school, he worked for several years as a staff physical therapist at a hospital-based outpatient clinic. Though he’d never imagined owning a practice, after havin…

In this highlights episode, Prajanay Paul of PatientSites.com explains how you can increase the chances that the emails you send out to market your cash-based practice will actually be seen. With the…

After many successful years in private practice, Jerry Durham has made a business out of helping physical therapy practice owners to improve the client experience from start to finish. Much of this f…

In this podcast, Jarod explains precisely how to get started with social media marketing for your physical therapy practice. He shares strategy, platform recommendations, content ideas, technical det…

Jennifer McGowan had been a physical therapist for years when she got pregnant with twins. She already had 2 young daughters at home, so she began to realize that continuing to work in an outpatient …

Last week, I was interviewed by my friends Alex Engar and Will Boyd of Healthy Funnel. The fun and often funny discussion focused on something I’m incredibly fired up about: How a practice can use on…

This week marks the launch of my Online Patient Attraction System, a course that teaches you precisely how to create webinars and online workshops that generate loads of telehealth patients for your …

In this episode, I explain how you can use Facebook Live events to market your cash-based physical therapy services. Promoting live events to your existing list of contacts is a great followup strate…

This week’s highlights episode is taken from an interview with Michael Garrett, MD, an Austin-area “direct primary care” physician with a private medical practice near my own cash-based physical ther…

In this episode, I do a deep dive on how to approach social media marketing for a cash-based physical therapy practice. You’ll learn about constructing compelling ads and targeting them to your ideal…

With all the stresses and fears plaguing many private practice owners right now, I thought this would be a good time to focus on mindset. There are some key components to controlling our mindset that…

At a time when most business owners are scrambling to keep their business alive in a pandemic and reaching for any low hanging fruit they can manage, it’s those that get truly innovative and creative…