This Can't Be That Hard

How many times have you heard, "The customer is always right?"  But that's not always true (and can get downright toxic in the photography business). 

Today I want to challenge some of the business ad…

Unless you've been actively avoiding the internet, you've probably heard of ChatGPT and other AI tools that are (at time, controversially) becoming more mainstream. 

Since AI is probably here to stay,…

I often hear from photographers that they feel awkward asking for a sale. It's a common struggle but one we have to work through in order to be successful business owners.

Today's episode is short and…

You know that feeling when you get crickets after delivering a gallery? Or even worse, when you get the "we need to talk" email from a client? GULP. Moments like those (while hopefully infrequent) ca…

One incredibly effective way to promote your photography business is through charitable marketing. Not only can you get connected with potential bluebird clients, but you get to give back to causes y…

Today’s show is like that first crisp fall day - cozy, nostalgic and full of inspiration. Jude Charles is an author and filmmaker who has produced stories for companies like Google and Steve Harvey..…

Most photographers I know have had a tough year so far… I’m not sure whether it’s the post-covid bounce or the economy or something else, but inquiries and bookings have been down… pretty much across…

If you are at a place in your photography business where the busy season means you're fully booked, you know how crushing it is when you have to turn people away. 

This week my guest is the brilliant …

Your website is arguably the most valuable marketing tool you have as a photographer. From the moment a potential client lands on your site until they click the button to connect with you, your websi…

Last year my friend Erin Brown brought the term “purposely part-time” to the podcast, and the response was absolutely overwhelming. It turns out that many photographers are intentionally part-time in…

If you’ve ever considered a photography mastermind group, you know that once you dip your toe in that water it can get overwhelming pretty quickly. How do you know which group is the right fit? What …

Talking about the importance of pricing and sustainability is my jam, but I typically approach it from the "this is why it's important for YOU" perspective. The fact of the matter is that when enough…

Ever wish you could peek inside your clients' heads and hear what they're thinking? Yeah, me too. Which is why I (finally!) decided to interview one of my own long-time photography clients about her …

Mind: blown... there are now a thousand Simple Sales Blueprint students out there in the world! When I first launched the Blueprint back in January 2020, I had no idea whether anyone would be interes…

I started my photography business when my two kids were young, and in many ways, the business felt like having a third child. Just like having young kids, having a young business can feel pretty chao…

Typically on this podcast, I deep dive on one topic per episode, sometimes with a guest and sometimes solo. But as we head into road trip season, I wanted to shake it up and give you something exciti…

Want to increase your booking rate? Consider making it easier for your clients to say YES.

I know that seems like a simple answer to a big problem, but the truth is that far too often, we overcomplica…

Raise your hand if you'd like more publicity. 

I don’t know a single photographer who wouldn’t like a feature in a magazine or local news outlet to give them credibility and visibility. The million-do…

They say that time is money, but too many photographers take that far too literally, justifying their prices by pointing to how much time it requires (not to mention how much time it's taken them to …

Marketing your photography business can feel a lot like dating - you put yourself out there, write some cute content, and hope that the people you want to attract swipe right. On top of that, between…