You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.
Ah, the sweet smell of a brand-new planner—there’s just something about it, right? That fresh-start feeling gets me every time, and as it turns out, my guest Brittnie Sturm feels the same way. Brittn…
We’ve all been there: the to-do list feels endless, the deadlines are piling up, and the thought of getting it all done is just... laughable. Maddie Peschong knows the feeling, too. As a brand photog…
I’ve taken my fair share of personality tests over the years, but none have resonated with me quite like the Enneagram. If you’re an Enneagram enthusiast, you might not be surprised to hear that I’m …
Being a photographer can sometimes feel isolating, especially when you’re working solo day in and day out. But knowing you have a supportive network of fellow creatives? That changes everything.
This …
Have you ever made the mistake of going to the grocery store without a list—or at least a plan? We've all been there, right? And while we might manage to wing it in the produce section or snack aisle…
A few weeks back, I put out the call for your photography-related horror stories... from silly mistakes to dealing with nightmarish clients, to just plain bad luck.
We've all been there. When you're …
In the never-ending battle to stand out from other photographers in your niche, you may have tried many different tacks - whether in your editing style, your locations, or your business model. But ha…
I’m all about sharing the mistakes I made in my business to help you avoid making the same ones…. and one of the biggest, most costly mistakes I've ever made was not bothering to create a sale at the…
Leah O'Connell has been a family photographer for over a decade, and her success has been a slow crescendo. In this era of streaming movies and Amazon Prime, we often expect everything to happen quic…
This week's episode is a bit of a departure, but I promise it’s worth the ride: I’m sharing the story of a new business venture my husband and I launched at the beginning of this year.
Think you migh…
As photographers, we walk a fine line when it comes to client privacy. On one hand, we rely on being able to share session photos for marketing and growing our businesses. But on the other hand, a ev…
Failure is an inescapable fact of life and business, but how we respond to it is what defines the experience. Whether failure happens in your art, your business, or your personal life, learning how t…
Starting a photography business was one of the biggest bets I ever made on myself — until I did it again post-divorce. Both of those crossroads were both terrifying and a bit exhilarating.
Today my co…
I frequently hear from photographers who are thinking of reducing their prices as a way of attracting more clients. While I understand their logic, my advice is always to proceed with caution: the (p…
In this episode, I'm diving in on the artistry of photography - a topic I don't often cover on this podcast... but not to worry: it doubles a business conversation, too! Ashley Kaplan is my guest, ta…
As creatives, I think we tend to overcomplicate things (right!?), but I'm all about making it simple for you to run a profitable photography business, and sometimes the simplest way to do that is to …
I used to think I had a "black thumb" when it came to gardening, but back in 2020 when I had time to pay attention to my yard for the first time ever, I was surprised to discover that I had a bit mor…
Every photographer reaches a point in their business where they're ready for the floodgates to open. You flip the switch on the virtual "open for business" sign, take a deep breath, and hope that the…
There's a lot of talk in the photo community these days about inquiries being down, which inevitably leads to talk (and a whole lot of insecurity) about pricing.
The truth is, pricing may be a factor …