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This Can't Be That Hard - Podcast

This Can't Be That Hard

You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.

Visual Arts Marketing Arts Entrepreneur Sales Entrepreneurship Business
Update frequency
every 7 days
Average duration
29 minutes
Episodes
333
Years Active
2020 - 2025
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EP 013: Stop Waiting For Life to Get Back to Normal

EP 013: Stop Waiting For Life to Get Back to Normal

Over the past few weeks, I have caught myself many times thinking "Ah, I cannot wait for things to get back to normal". And then sometime last week, it hit me like a ton of bricks.

Things are not goi…

00:29:59  |   Tue 07 Apr 2020
EP 012: A Conversation with Kate Thompson & Posy Quarterman

EP 012: A Conversation with Kate Thompson & Posy Quarterman

Today I have two of my super-besties on the podcast - Kate Thompson and Posy Quarterman, who are my co founders of The Family Narrative and also happen to be two of my very best friends - and I'm rea…

00:44:31  |   Mon 30 Mar 2020
EP 011 - What if Your Business Came Out Even Stronger?

EP 011 - What if Your Business Came Out Even Stronger?

I will be completely honest: this last week has been a little less productive than I had initially hoped. I think I had my sights set on taking advantage of some extra space in my schedule to get som…

00:40:11  |   Tue 24 Mar 2020
EP 010: Interview with Elena S. Blair

EP 010: Interview with Elena S. Blair

I could not be more excited to share today's interview with you. As you know, it is my very first time interviewing someone for the podcast and who better to interview than the fabulous Elena S. Blai…

00:44:41  |   Thu 19 Mar 2020
EP 009: Managing Photo Clients During the Coronavirus [bonus]

EP 009: Managing Photo Clients During the Coronavirus [bonus]

I am recording this on Monday for release first thing Tuesday morning. And so you're not going to get a whole lot of fancy editing (not that you normally do anyway). I am doing this on the fly becaus…

00:13:47  |   Tue 17 Mar 2020
EP 008: This Has to Change

EP 008: This Has to Change

Today’s podcast is going to be a little different. I’m going to be sharing a series of messages that I was exchanging over the last few days with one of my Simple Sales Blueprint students. I wanted t…

00:19:05  |   Tue 10 Mar 2020
EP 007: 3 Tools Every Photographer’s Business Can Benefit From

EP 007: 3 Tools Every Photographer’s Business Can Benefit From

Today, we’re talking about 3 tools that I believe have the power to benefit every single photographer’s business, full-stop. I realize that is a pretty lofty promise, but I feel pretty strongly about…

00:30:45  |   Tue 03 Mar 2020
EP 006: Check Your Map

EP 006: Check Your Map

One of the biggest perks of being an entrepreneur is that you get to carve your own path. You get to make all the decisions without having to have any meetings or pitch anybody about anything. It can…

00:13:31  |   Tue 25 Feb 2020
EP 005: Marketing Done Right

EP 005: Marketing Done Right

One of the biggest frustrations that I hear from a lot of photographers is that they are struggling to market their businesses effectively.

So, today I'm going to talk about the biggest mistake that I…

00:17:51  |   Tue 18 Feb 2020
EP 003: The Importance of Trust

EP 003: The Importance of Trust

The core of our success as small business owners and photographers is the concept of trust. Trust - or lack of trust - affects pretty much every piece of our business. By being aware of that and acti…

00:19:07  |   Tue 11 Feb 2020
EP 002: Success without Scale

EP 002: Success without Scale

As artists who create custom work, we don't have the same ability as some other entrepreneurs to scale our businesses.

It's like we're on a hamster wheel… if we want to make more money, we have to do …

00:16:56  |   Tue 11 Feb 2020
EP 004:

EP 004: "Charge your worth" is terrible advice

I hardly know a single photographer who hasn't stressed and struggled over pricing at some point or another. And the truth is that most photographers continue to stress and struggle about it a lot lo…

00:17:39  |   Tue 11 Feb 2020
EP 001: Welcome to the Podcast

EP 001: Welcome to the Podcast

Have you ever looked at another photographer’s website or Instagram feed and said to yourself, "How in the world is that photographer booking more work than I am?"

Or "How is that photographer making …

00:09:41  |   Tue 11 Feb 2020
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