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This Can't Be That Hard - Podcast

This Can't Be That Hard

You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.

Visual Arts Marketing Arts Entrepreneur Sales Entrepreneurship Business
Update frequency
every 7 days
Average duration
29 minutes
Episodes
333
Years Active
2020 - 2025
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EP 033: [MM] Managing Problem Clients with Rachel Castro

EP 033: [MM] Managing Problem Clients with Rachel Castro

In this episode of Mini Mentoring, I chat with Rachel Castro about two problem clients she’s currently dealing with - what to do now, and how to prevent similar issues in the future.

Show notes: thi…

00:25:45  |   Fri 07 Aug 2020
EP 032: All Things CRM, Part 2, A Roundtable Discussion

EP 032: All Things CRM, Part 2, A Roundtable Discussion

Part 2 of the series All Things CRM features a conversation among 7 professional photographers who use 7 different CRMs. We talk about how we each use our CRMs, we compare features, and we deep dive…

01:05:07  |   Tue 04 Aug 2020
EP 031: [MM] Understanding Print Credit and Sales with Kayla Kohn

EP 031: [MM] Understanding Print Credit and Sales with Kayla Kohn

In this episode of Mini Mentoring, I chat with Kayla Kohn about the strategies and benefits of adding print sales to your business.

Kayla is a family and newborn photographer based in Lawrence, KS. …

00:16:32  |   Fri 31 Jul 2020
EP 030: All Things CRM, Part 1 with Colie James

EP 030: All Things CRM, Part 1 with Colie James

Today’s topic is so awesome, I couldn’t fit it into a single episode… or handle it all by myself!

Colie James has helped me put together a two-part series on All Things CRM (that’s Customer Relation…

00:39:20  |   Tue 28 Jul 2020
EP 029: [MM] Connecting with New Clients after a Price Jump with Kendra Greenberg

EP 029: [MM] Connecting with New Clients after a Price Jump with Kendra Greenberg

In the very first episode of Mini Mentoring, I talk to Kendra Greenberg about how to find a new client base after she significantly increased her prices.

Show notes: https://www.thiscantbethathard.…

00:17:50  |   Fri 24 Jul 2020
EP 028: Good Customer Service vs. Bad - a How To

EP 028: Good Customer Service vs. Bad - a How To

We’ve all had bad customer service experiences (I had a doozy last week which was actually the inspiration for today’s podcast), and I believe most of us strive to give really GOOD customer service……

00:20:18  |   Tue 21 Jul 2020
EP 027: Fixed vs. Growth Mindset with Caro Cuinet Wellings

EP 027: Fixed vs. Growth Mindset with Caro Cuinet Wellings

As photographers, we generally don’t have very complex business models. Once we learn some basic systems and strategies, it seems like everything should just fall into place. The big stumbling block…

00:43:22  |   Tue 14 Jul 2020
EP 026: Five Rules for a Profitable Product Portfolio

EP 026: Five Rules for a Profitable Product Portfolio

Product sales are SO important when it comes to running a professional and profitable photography business - not to mention one of the cornerstones of the Simple Sales System - but they’re also a pre…

00:28:44  |   Tue 07 Jul 2020
EP 025: How an hour a month can bring you a steady stream of leads with Carolina Guzik

EP 025: How an hour a month can bring you a steady stream of leads with Carolina Guzik

Despite the fact that Pinterest marketing can be an incredibly powerful tool for photographers, it’s largely overlooked or misunderstood. Today on the podcast, Pinterest marketing expert Carolina Gu…

00:42:15  |   Tue 30 Jun 2020
EP 024: A Cheap, Easy, and Effective Marketing Must

EP 024: A Cheap, Easy, and Effective Marketing Must

Even during a regular year, summer can be a hard time for me to stay motivated about pushing my business forward, and god knows this year has been anything BUT regular! For many photographers, this i…

00:25:06  |   Tue 23 Jun 2020
EP 023: The Four Quadrants

EP 023: The Four Quadrants

This is a short episode designed to help you get a big-picture view of your business. Whether you’re brand new or have been in business for years, one of the harder things to do - especially as someo…

00:09:50  |   Tue 16 Jun 2020
EP 022: What Do I Say Now? Authentic Messaging with Nick North

EP 022: What Do I Say Now? Authentic Messaging with Nick North

This episode was pre-recorded a couple of weeks ago - before George Floyd was murdered. I considered postponing the drop date and focusing on more pressing issues this week, but although current eve…

00:57:04  |   Tue 09 Jun 2020
EP 021: Fundraising With Your Photography

EP 021: Fundraising With Your Photography

Feeling outraged by what is going on right now? Good. Now is the time for action, and today’s podcast is about fundraising, which is one way you can turn your outrage into something meaningful. As a…

00:25:31  |   Tue 02 Jun 2020
EP 020: Enantiodromia and the Both, And with Yan Palmer

EP 020: Enantiodromia and the Both, And with Yan Palmer

Today’s episode is filled with big words and big ideas, which will come as no surprise if you’re familiar with Yan Palmer. Yan is a film photographer based in Utah, and although our conversation was…

00:55:40  |   Tue 26 May 2020
EP 019: The One Pricing Rule You Can't Break

EP 019: The One Pricing Rule You Can't Break

There are very few one-size-fits-all rules when it comes to pricing your photography, but there is at least one:

It is ALWAYS better to calculate and charge the correct amount per session - even if …

00:19:40  |   Tue 19 May 2020
EP 018: Setting Boundaries with Leslie Kershaw

EP 018: Setting Boundaries with Leslie Kershaw

Leslie Kershaw is a documentary family photographer in Washington, D.C.

I first met Leslie Kershaw through The Family Narrative - she was one of the teachers at our very first conference in 2017, an…

00:50:41  |   Tue 12 May 2020
EP 017: How I Unintentionally Pandemic-Proofed My Photography Business

EP 017: How I Unintentionally Pandemic-Proofed My Photography Business

Last summer, I created a program designed to protect me and my business from an unforeseen event that might prevent me from working for a period of time… I was thinking of a broken leg or some other…

00:19:23  |   Tue 05 May 2020
EP 016: The Band-Aid and the Cure

EP 016: The Band-Aid and the Cure

Despite what you may think, your job as a photographer is not making amazing photos. Your job is to help your clients transform  in some way, or experience a feeling that they want or need to feel, a…

00:15:58  |   Tue 28 Apr 2020
EP 015: What Do I Do Next?

EP 015: What Do I Do Next?

One of the most common things that I hear from my listeners is that they feel bombarded.

Whether they have their own goals or are being told by others that they need to buy this or offer that... ther…

00:15:02  |   Tue 21 Apr 2020
Ep 014 - You Know What Assuming Does, Right?

Ep 014 - You Know What Assuming Does, Right?

What assumptions are you making that are hurting you and your photography business?

Assumptions may be a necessary part of the way we navigate the world, but if this past few weeks has taught us anyt…

00:21:55  |   Tue 14 Apr 2020
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