This Can't Be That Hard

In this episode of Mini Mentoring, Anouk Briere-Godbout and I talk about the mindset and strategies necessary to get some marketing traction when you’re brand new (never mind trying to do so in the …

One of the perennial issues on almost any photographer’s to-do list is branding… whether you’re updating your website, fine-tuning your messaging, up-leveling your social media, or overhauling your …

Happy 2021, everyone! Before we get back to our regularly scheduled Mini Mentoring episodes, I wanted to take a few minutes to reflect on what 2020 has meant and what I believe 2021 can bring in our…

On this, the last installation of the holiday special episodes for 2020, I’m sharing my guest appearance on We Are Photographers, the Creative Live podcast hosted by Kenna Klosterman.

I’m a long-t…

This past summer, I released a series of episodes about business alignment. Ensuring that all the parts of your business are aligned is an ongoing and ever-so-important task, so I thought I’d packag…

Today I’m sharing the replay of an interview I did with Vicki Knights and Eddie Judd over on their fantastic podcast Shoot, Edit, Chat, Repeat where we talked about how to respond to inquiries, why …

During the month of December, I’m taking a break from creating new content for the podcast, and instead sharing some stuff I think you’ll enjoy from the past year.

Show notes: thiscantbethathard.co…

During the month of December, I’m taking a break from creating new content for the podcast, and instead sharing some stuff I think you’ll enjoy from the past year. Today I’m sharing a conversation I…

When Kristyn Miller and I scheduled time to record this episode of Mini Mentoring, we had one plan for what we were going to talk about. Then, once we set the timer and actually talked it through, i…

Kahran and Regis Bethencourt are on fire. Their new book Glory was released last month and instantly hit the New York Times Bestseller list, and yet in the midst of promoting that, managing a full r…

In this episode of Mini Mentoring, I’m chatting with Jaye McLaughlin about making changes in an established business and helping long-term clients adjust.

Resources:

• New to the podcast? Go to thisc…

Most photographers set out to run a relatively simple business, but it’s surprisingly easy to quickly make things more complicated than they need to be.

In this episode, I’m going to give you a qui…

In this slightly unusual episode of Mini Mentoring, I’m chatting with Dreama Spence, a photographer who planned and executed an UnSchooled portrait session concept this fall. She’s giving us all the …

Get ready to be inspired! Carolyn Fong, Posy Quarterman, Sarah Sido, and Maryam Salassi are on the show talking about their creative solutions to Covid restrictions that they’ve introduced in their …

In this episode of Mini Mentoring, Martin Knowles and I chat about adding a new business line and business model to your existing brand without rocking the boat.

Show notes: https://www.thiscantbet…

I don’t know ANYONE who wouldn’t benefit from a real win at the end of this insane year, so in this episode, I’m announcing that registration is open for an end-of-year challenge I’m putting on, and …

In this episode of Mini Mentoring, Amy Sanusi and I chat about the enviable but still problematic situation of being fully booked, but still wanting to serve your returning clients. The conversation…

There are a million ways to learn what you need to learn to be a successful photographer - books, youtube videos, online courses, workshops, conferences… even podcasts! But navigating that enormous …

In this episode of Mini Mentoring, Angie Wynne and I discuss whether it’s a good idea to raise your prices when it means that your prices will be higher than those of other local photographers in yo…

Navigating the subject of online privacy can be tricky… we want to be respectful of our clients’ wishes, but we have our own needs, too… particularly the need to share our work in order to get more …