This Can't Be That Hard

In this episode of Mini Mentoring, Donna Craddock & I talk about strategies for staying consistent in your marketing and messaging, even when life is anything BUT consistent. Juggling chronic illnes…

Outsourcing doesn’t need to be limited to hiring an accountant or an editor! In this episode, Amy Sanusi and I chat about all the aspects of hiring and working with a studio manager - from where to f…

In this episode of Mini Mentoring, Cara Burk and I talk about getting clients to consider and make the leap to a higher end product… in her case, family films. Is there a way to shift demand from a l…

How we think about, talk about, and act when it comes to money can be the difference between a thriving business and a failure, but there’s a lot of emotional baggage that can cloud our vision, maki…

In this episode of Mini Mentoring, my TFN co-founder and (very) long-time friend Kate Thompson and I talk about how to rein in a business that’s gotten TOO multifaceted, and do so in a way that doesn…

Of all the SEO experts I could’ve asked to come on the podcast, Sarah Landa got first pick. Why? Because not only is she an active SEO consultant with a client roster populated by friends of mine who…

In this episode of Mini Mentoring, Ashley Gliss and I talk about managing the lull that inevitably happens when you leave your full-time job.

Even if you’ve planned for that lull financially, how d…

On March 1st, the Simple Sales Blueprint is getting its first major update since I launched it over a year ago. From the beginning, I’ve had filmmakers, wedding photographers, and documentary photogr…

In this episode of Mini Mentoring, Tara Fjetland and I talk about launching your business in a new area. Is it better to start at a low price point and work your way up? How do you get new business i…

I started my photography business in 2010, and went full time with it in 2011. In 2017, I co-founded The Family Narrative, which was - in a way - a second business, then in 2019, I launched This Can’…

In this episode of Mini Mentoring, Emily Hines and I talk about the why and how of diversifying your income as a photographer. What’s the best strategy when it comes to diversifying, and when should…

We are photographers in a time when the people in our target market are both inundated with beautiful photographs and incredibly passive about the way they consume those photographs… it’s a tough sp…

In this episode of Mini Mentoring, Tiernae Salley and I talk about moving past your comfort zone and making the leap from part time to full time. How do you know when it’s the right time? Tiernae is…

 Sabrina Gebhardt joins me on today’s podcast to talk about the difference between running your business and letting it run you. With a solid background in business before ever getting into photograp…

In this episode of Mini Mentoring, Megan Lacy and I talk about the struggle of getting re-established… after a new move, a new baby, or - if you’re Megan - a bit of both. How can we navigate forward…

Video is an extremely effective but also extremely underutilized tool when it comes to educating our photography clients, whether it’s before they’ve hired us, when they’re getting ready for their s…

In this episode of Mini Mentoring, Nikki Shefchik and I talk about not just the HOW of marketing, but the WHY… What is the real goal of marketing a photography business, and how can fine tuning your…

 Community is such an essential resource for any successful entrepreneur… no matter what we think, we actually CAN’T do it all alone!

 Today I’m sharing a conversation I had this weekend with the core…

In this episode of Mini Mentoring, Melissa Dorman and I talk about tweaking the finer points of the SImple Sales System… specifically the pros and cons of adding more collections and the concept of s…

On January 7th, 2020, I officially launched the Simple Sales Blueprint for the very first time. I was brand new to online teaching, and having invested hundreds of hours and thousands of dollars to …