This Can't Be That Hard

Where do you get your best ideas? I take an hour-long walk with my dog on a leash and a business podcast or audiobook in my headphones 4-5x/week, and I get most of my best ideas that way. It’s not un…

Ever worry about what would happen if you were to break an ankle and be unable to work for several months? That was always a nagging worry in the back of my mind, but it wasn't until it actually happ…

Video on Instagram has quickly become one of the best ways to humanize your brand and market your offers to your ideal clients. That’s why today I’m sharing a value-packed conversation with Instagram…

When is good customer service most important? When things are at their MOST uncomfortable… think colonoscopy-level discomfort.

The good news? Even something as unpleasant as a painful medical procedur…

You may think of Pic-Time as an online gallery software provider, and it's true: they offer photographers a beautiful way to present their images.

But there's so much more to Pic-Time. When you go be…

Rebecca Rice is known as the Queen of Mini Sessions, and for good reason! Her approach is a great reminder that good things can absolutely come in small packages! In our chat, Rebecca and I discuss m…

Every other Friday, at 2pm Eastern, I join up with a group of talented people on the social media site, Clubhouse, to discuss topics relating to photography and the business of photography. We pick a…

Connecting with the right photography clients can feel overwhelming: what do they want? Where are they hiding? What’s the right price point or message or strategy? One of the most important things yo…

Automations: friend or foe? If you think automations are only for big businesses or have avoided using them because you believe they limit your ability to deliver a personalized service, today’s epis…

Sometimes it’s easy to get caught up focusing on how many followers we have on social media. LaShawn Wiltz coaches us on a different way to view that metric, which can help us zero in on what’s impor…

In this episode of Mini Mentoring, Susannah Storch & I talk about transitioning from a longstanding career in weddings to focus entirely on family photography (after a year-ish off for Covid). How do…

We all have to raise our prices occasionally - sometimes a little, sometimes a lot. If that were as simple as adjusting a few numbers, perhaps price adjustments wouldn’t feel quite so daunting. But t…

In this episode of Mini Mentoring, Marc DeCarli & I talk about creating targeted messaging on your website that will attract the right customers. We talk about what needs to go first, video strategy,…

100 whole episodes!!! Whether it’s a celebration of all the inspiration, education, and action-taking for your business or just a cheers to no more zeros in front of the episode number, 100 episodes …

In this episode of Mini Mentoring, Candra Schank & I talk about the nuanced differences between business models, and how to ensure that the model you choose aligns with your unique gifts.

Resources:

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Have you ever been told your prices were too high? When you were - because we ALL have been - did it ever make you want to yell “too high compared to WHAT?!?!” Well, here’s the answer: your prices ar…

In this episode of Mini Mentoring, Klayne Rolader & I talk about the self-doubt that creeps in when you’re not booking as many clients as you’d like to. Is it your work? Your prices? Your clients?

Res…

Brand photography is big business… and it’s an amazing opportunity for photographers of all kinds to add a revenue stream that can be managed during the regular work week… the trick is setting yourse…

In this episode of Mini Mentoring, Evelynne Gomes-Greenberg & I talk about the head game that happens between the launch of a new business and that time when business really starts rolling in. How is…

There are some big (and perhaps overdue) changes happening at This Can’t Be That Hard - all exciting and all shared on today’s podcast! I’m introducing the newest (and actually, the first!) official …