This Can't Be That Hard

When photographers want to increase booking rates, we tend to think about the things people see BEFORE they reach out to us - our social media or our websites. And although working on those can bring…

Several years ago, right in the middle of one of her busiest seasons at work, Sabrina Gebhardt had a series of major, totally unpredictable personal issues hit all at once - a health emergency, a nat…

Want to make more money? I mean… who doesn’t?!? But most of the time, we think the only way to make more is to charge more. Not true! Today, I’m sharing three super-effective strategies for earning m…

If you’ve ever stared longingly at the photo byline in a major publication and wondered “how can I get THAT job?!?" today’s interview is for you! For the last couple of years, Carolyn Fong’s portrait…

Since his last guest appearance on This Can’t Be That Hard, a lot has happened in Cornell Watson’s career. Most of it has been hugely positive: he’s become a regular contributor to several major news…

Gloria Chou is an expert when it comes to P.R. and how to pitch yourself. And maybe “pitching yourself” isn’t on your radar as something you believe you need to do, but it should be! Think about it: …

The Pareto Principle (aka the 80/20 rule) tells us that only 20% of our actions are responsible for 80% of our success… so the big question is: how do we find that 20% and do MORE of it? Well, one th…

It’s hard to write the show notes when you haven’t listened to the episode, but that’s exactly what I’m doing, because this episode was fully managed - from concept to final edit - by my amazing mark…

If you’ve ever scrolled Instagram and found yourself gazing longingly at someone else’s perfect-looking life, wondering why you don’t have your ish together like they do, this episode is for you. Giv…

For years, you’ve heard people talk about the two main choices you had for running a photography business: in-person sales and all-inclusive sales. Both of those models can be successful if they’re m…

You’ve heard me talk about Bluebird clients before - those ideal clients who love your work, happily pay your prices, let you do your thing artistically, then sing your praises all over town. You may…

Websites can be so much work: updating our photos, writing copy, figuring out layout and structure, trying to understand and work on SEO... and the list goes on. Given all that work, is really even n…

As a solopreneur, it’s easy to forget that the money our clients pay us isn’t what we ultimately make - that number gets whittled down by business expenses. And too many solopreneurs just take whatev…

Here are some of my favorite moments from this past year, including spotlights from some of my guests who came on and shared their real world stories, their struggles, and their insights and how thos…

When I put podcast episodes together, my goal is always give you something valuable and actionable that you can use in your business. What I love about interview episodes is that new voices and persp…

With the new year right around the corner (can you believe it?), it’s the perfect time to start thinking about your goals for 2022.  But if you’re like most people, yearly goals can get lost in the f…

In order to create a successful path forward, sometimes we must first look back and take stock on our past.  And this is the perfect time of year for that introspective exercise.  In this episode I s…

Henry Ford once said “If I had asked people what they wanted, they would have said ‘faster horses.’” I hear a lot of photographers who feel stuck doing or NOT doing, selling or NOT selling certain th…

The biggest mistake photographers make when it comes to marketing is that they aren’t consistent about it. Today on the podcast, Julie Christie breaks down her overwhelm-free strategy for creating co…

Well, guys, we've made it, it is Thanksgiving here in the US. And whether you're here in the US or not, whether you celebrate this holiday of questionable origins or not, I think we can all benefit f…