This Can't Be That Hard

For many photographers, self-promotion can feel a little painful even in the best of times. But what about those days (and weeks and months) when there are much bigger events (rightly) dominating our…

Every photographer uses technology to some degree or another. In this day and age, tech is required for everything from bringing new clients in to giving them a good experience to editing, backing up…

When the economic forecast looks dark and stormy, it’s easy to get panicked about whether your photography business is up to the challenge. Panic, though, doesn't help... a plan does. Even in boom ti…

In the world of photography education, there seems to be an assumption that everyone is after the same goal: to make 6 figures and have a completely full roster of clients that’s booked out 3 years i…

Have you ever had a brilliant idea while driving or walking the dog that felt so clear and exciting at the moment, but then even a few minutes later when you try to write it down… it’s gone? 

This has…

Dealing with the legal side of running a business is complicated, confusing, and can feel like an overwhelming item on your to-do list... but the cost of NOT addressing it can be enormous. Luckily fo…

It's not uncommon for my new Simple Sales students to have lots of questions about the "rules" of the system. If they change this thing or tweak this step, will the system still work?

Today I want to …

Adding films to your photography business can be a great way to up-level your client experience, and can be rewarding both artistically and financially. That doesn’t make it an easy transition, thoug…

We all get to the point in our business where we need to raise our prices. But if you aren’t taking the time to understand why your prices need to go up (and even more importantly, how you're going t…

You know when you have that perfect client experience? From the moment they reach out, they're excited to work with you, there's no pushback on your pricing, the shoot is a breeze, and when you deliv…

When you're a solopreneur, your to-do list can feel never-ending. Taking a break, stepping away, or even (gasp!) going on vacation can seem like a luxury reserved for the non-self-employed.

After twel…

As photographers, we spend a lot of time focusing on our visual storytelling, but as entrepreneurs, our written communication is just as important. Like it or not, your words are as likely as your ph…

One of the easiest traps entrepreneurs can fall into is filling our time with the busywork of running a business, and in so doing, postponing or missing bigger opportunities or changes that could dra…

If you believe a task or a project is going to be easy, the smallest roadblock can seem insurmountable. But if you're mentally prepared for a challenge, those roadblocks become an expected part of th…

The most common complaint I hear from other photographers is that they hate trying to get people to buy. On one hand, I get it - there’s something inherently uncomfortable about tooting your own horn…

Have you ever heard the term “your strength is in your struggle?” The Simple Sales System was born as the result of a life transition that forced me to take a good hard look at my business and my num…

There's more than one way to run a successful small business... photography or otherwise. But with all the variety out there, successful businesses share one important trait: they are fully aligned u…

I'm always surprised when people express an interest in my personal life... you come here for photography business strategies, not the latest on this single mom's love life, right?

Well, today you're …

A few weeks ago my refrigerator (finally) died. I knew it was on the outs, so it wasn’t totally unexpected, but surprise expenses like that can be a big bummer, right? Today’s guest, MicKallyn Elis, …

It’s easy to fall into the trap of advertising that we do ALL THE THINGS - saying "no" to work that comes your way can be scary, especially when you’re first starting out as a photographer! But the l…