This Can't Be That Hard

I'm sure you’ve heard the saying "perfection is the enemy of progress," and today I'm sharing a story about how that can play out in real life. 

Sometimes we get so stuck in our ways - or so attached …

I spend a lot of time on this show highlighting other photographers' greatest successes, brilliant ideas, and ah-ha moments, but we all know that with the ups come the downs. 

But the downs don’t usua…

When I stumbled across Alison Amick Brett's Little Llamas Portrait concept earlier this year, I immediately wanted to share it on the podcast. 

Alison is a Florida-based family photographer who wanted…

Last week we covered the three systems that every photographer needs in their business. (If you haven’t listened to last week's episode, I recommend you go back and start there first!)

Today I’m divin…

If someone asked you to quickly and clearly sketch out how your business works on the back of a napkin, could you do it? 

As soloprenuers, we wear so many hats that it’s easy to lose sight of the big …

If you're a family photographer struggling to fill your calendar with ideal clients, you're going to want a notebook for this one. 

(No, seriously. I’ll wait. Go get one.) 

Daisy Zimmer is my guest tod…

Even though I meet so many different types of people working in photography, one thing I think we all have in common is our artistic souls. That little part of us that gets excited and inspired by ma…

Tell me if this sounds familiar: you write a to-do list for the day with the best intentions to make big strides on the project you are working on, only to blink and find that it's dinner time and yo…

Building a photography business is in itself a work of art and creativity - no two businesses look exactly the same. What I love about that is that it means we can all build our businesses to fit our…

If time is money (as the saying goes), then automation and outsourcing should be your two best friends. On the other hand, what often sets us apart in our small businesses are our personal touches an…

When most of us think of school portraits we think about those awkwardly-posed artifacts of our youth, complete with plastered-on smiles and fake-laser backgrounds. And as a photographer, those are p…

When I think about what really helped me gain traction and success in my photography business, it wasn't any one program, tool, or even system. At the end of the day, what really helped me go from ho…

If you've ever heard of the 100 Days of Light Challenge, then you know today's guest, Caro Cuinet Wellings. Caro started this challenge 7 years ago, and in that time, it has become a worldwide phenom…

200 episodes of the podcast is a big milestone, so I wanted to do something a bit different! Today I'm answering all kinds of listener-submitted questions on everything from dealing with unhappy phot…

Most of the time on this podcast, I give you practical, actionable strategies to improve your photography business. Why? Because I know that when your business is succeeding, you are not only reaping…

Finding new clients can feel like an uphill battle. You put yourself out there on social media, ask your clients for referrals... and sometimes it's crickets. If only there were a way that people in …

I'll be the first to say this episode is a departure from the usual for This Can't Be That Hard. While I tend to stick to practical, actionable steps for your photography business, I also always like…

If it hasn't happened already, at some point in your photography business, something is bound to go wrong. From corrupted cards to unhappy clients to issues with your gallery software, s%*t happens, …

Photography businesses are like snowflakes... no two are exactly the same. That's often appealing to the creative in us - there are a ton of things you can customize and personalize about your busine…

Most photographers struggle with marketing. Whether it’s because we don’t have the time, have trouble coming up with fresh ideas, or just feel uncomfortable promoting ourselves, marketing often gets …