You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.
An estimated 1 in 5 people fall on the neurodivergent spectrum, which means that you have probably worked with a client who is on that spectrum… even if you didn't know it at the time. As we all stri…
Most portrait photographers are accidental entrepreneurs - they're talented artists who wake up one day and think, "hey... maybe I could actually make some money doing this thing I love!" Fast forwar…
For a long time in my career, I shied away from the idea of affiliate marketing… and that's a decision I kick myself for now!
Most of us make recommendations every day without even thinking about it (…
A photography business comes with a lot of flexibility; we can choose the hours or days we want to work, who we want to work with, and when or where we shoot. But one thing that we don't always have …
Raise your hand if you’re the kind of person who agonizes over decisions. If you write long pro/con lists or take months to decide on the next move, I’m looking at you!
While that kind of thoughtful, …
As wrap up the first month of the new year, it's the perfect time to dream big about our goals and aspirations. But how do we actually achieve those dreams?
Today I'm talking with Kristin Sweeting abo…
If you've ever felt intimidated by (or even mistrustful of) using flash during a portrait session, then this episode is for you.
My guest this week is Kim Hildebrand, a family photographer from Seattl…
It's the time of year when we all have stars in our eyes and big visions for the year ahead, but how to we take those visions and make them a reality?
Today I'm sharing my favorite method for actuall…
The people you choose to surround yourself with have a profound impact on you - how you think, how you act, and ultimately, the results you get. The same is true in our businesses. Success in busines…
Confession time: Do you avoid looking at your business's financial numbers until it's tax season and your accountant MAKES you do it? If you struggle with understanding the financial side of your pho…
As the year winds down, you might be looking over your expenses from the year... and I'd be willing to bet there are some pieces of software or tech that you're considering getting rid of.
Now I'm all…
Raise your hand if you've ever had a client ask to see their photos during a session... who hasn't!? Conventional wisdom tells us to encourage them to wait for the final, edited images before sharing…
Standing out in the highly competitive world of photography can feel difficult or even impossible at times. Great photos feels like it SHOULD be enough, but it almost never is... so how can we market…
Today we are zooming way out to look at the big picture journey of running a creative business. My guest is Brian Hood, host of the Six Figure Creative podcast, and he is breaking down the six levels…
Today we're talking about what you do when you have more business than you can handle.
Champagne problem? Maybe... but even if you're not there just yet, I want you to listen in... because this is a v…
Working in a creative field comes with so many perks, but staying creative in the midst of the go-go-go busy season can be tough.
Between the frenetic pace of the holiday season and the pressures of …
If you aren't familiar with LifeTouch, they are the ENORMOUS business responsible for most of the school portraits in the U.S. If you're based in America, chances are good that you've sat in front of…
On the list of ways we are constantly trying to improve our businesses, one thing that might get overlooked is building inclusivity and accessibility in our customer experience.
15% of the population…
If you haven't figured this out by now, I really like technology that can streamline my workflow..... but I really L-O-V-E me some technology that can also make me stand out in the crowd and add a li…
Whenever I poll photographers about what they need the most help with, the answer I get (by a factor of 10) is marketing. It seems everyone is always on the lookout for ways to stand out and get them…