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This Can't Be That Hard - Podcast

This Can't Be That Hard

You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.

Visual Arts Marketing Arts Entrepreneur Sales Entrepreneurship Business
Update frequency
every 7 days
Average duration
29 minutes
Episodes
333
Years Active
2020 - 2025
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253 - Accommodating Neurodivergence  with Stacey Feasel

253 - Accommodating Neurodivergence with Stacey Feasel

An estimated 1 in 5 people fall on the neurodivergent spectrum, which means that you have probably worked with a client who is on that spectrum… even if you didn't know it at the time. As we all stri…

00:31:58  |   Tue 27 Feb 2024
252 - Welcome to the Simple Sales System

252 - Welcome to the Simple Sales System

Most portrait photographers are accidental entrepreneurs - they're talented artists who wake up one day and think, "hey... maybe I could actually make some money doing this thing I love!" Fast forwar…

00:08:36  |   Tue 20 Feb 2024
251 - The Power of Affiliate Marketing with Dayna Schaaf

251 - The Power of Affiliate Marketing with Dayna Schaaf

For a long time in my career, I shied away from the idea of affiliate marketing… and that's a decision I kick myself for now!

Most of us make recommendations every day without even thinking about it (…

00:35:08  |   Tue 13 Feb 2024
250 - Pivoting Like a Pro: Starting Over with Alison Bell

250 - Pivoting Like a Pro: Starting Over with Alison Bell

A photography business comes with a lot of flexibility; we can choose the hours or days we want to work, who we want to work with, and when or where we shoot. But one thing that we don't always have …

00:28:06  |   Tue 06 Feb 2024
249 - The No-Mistake Mindset

249 - The No-Mistake Mindset

Raise your hand if you’re the kind of person who agonizes over decisions. If you write long pro/con lists or take months to decide on the next move, I’m looking at you!

While that kind of thoughtful, …

00:15:04  |   Tue 30 Jan 2024
248 - Designing the Life (and Business) You Want with Kristin Sweeting with Kristin Sweeting

248 - Designing the Life (and Business) You Want with Kristin Sweeting with Kristin Sweeting

As wrap up the first month of the new year, it's the perfect time to dream big about our goals and aspirations. But how do we actually achieve those dreams?

Today I'm talking with Kristin Sweeting abo…

00:31:03  |   Tue 23 Jan 2024
247 - Adding Flash to Your In-Home Portrait Toolkit   with Kim Hildebrand

247 - Adding Flash to Your In-Home Portrait Toolkit with Kim Hildebrand

If you've ever felt intimidated by (or even mistrustful of) using flash during a portrait session, then this episode is for you.

My guest this week is Kim Hildebrand, a family photographer from Seattl…

00:24:29  |   Tue 16 Jan 2024
246 - The Ten-Minute Commitment

246 - The Ten-Minute Commitment

It's the time of year when we all have stars in our eyes and big visions for the year ahead, but how to we take those visions and make them a reality? 

Today I'm sharing my favorite method for actuall…

00:16:55  |   Tue 09 Jan 2024
245 - Your Five People

245 - Your Five People

The people you choose to surround yourself with have a profound impact on you - how you think, how you act, and ultimately, the results you get. The same is true in our businesses. Success in busines…

00:12:37  |   Tue 02 Jan 2024
244 - Budgeting & Forecasting for Increased Profitability with Danielle Hendon

244 - Budgeting & Forecasting for Increased Profitability with Danielle Hendon

Confession time: Do you avoid looking at your business's financial numbers until it's tax season and your accountant MAKES you do it? If you struggle with understanding the financial side of your pho…

00:37:19  |   Tue 26 Dec 2023
243 - Expense or Investment?

243 - Expense or Investment?

As the year winds down, you might be looking over your expenses from the year... and I'd be willing to bet there are some pieces of software or tech that you're considering getting rid of.

Now I'm all…

00:17:04  |   Tue 19 Dec 2023
242 - Same Day Sales

242 - Same Day Sales

Raise your hand if you've ever had a client ask to see their photos during a session... who hasn't!? Conventional wisdom tells us to encourage them to wait for the final, edited images before sharing…

00:34:09  |   Tue 12 Dec 2023
241 - Unlock your Marketing Magic

241 - Unlock your Marketing Magic

Standing out in the highly competitive world of photography can feel difficult or even impossible at times. Great photos feels like it SHOULD be enough, but it almost never is... so how can we market…

00:23:44  |   Tue 05 Dec 2023
240: The Six Levels of Freelancing Life with Brian Hood

240: The Six Levels of Freelancing Life with Brian Hood

Today we are zooming way out to look at the big picture journey of running a creative business. My guest is Brian Hood, host of the Six Figure Creative podcast, and he is breaking down the six levels…

00:58:00  |   Tue 28 Nov 2023
239: How to Bring on Associate Photographers with Jill C Smith

239: How to Bring on Associate Photographers with Jill C Smith

Today we're talking about what you do when you have more business than you can handle.

Champagne problem? Maybe... but even if you're not there just yet, I want you to listen in... because this is a v…

00:29:03  |   Tue 21 Nov 2023
238: Keeping Your Photos Fresh

238: Keeping Your Photos Fresh

Working in a creative field comes with so many perks, but staying creative in the midst of the go-go-go busy season can be tough. 

Between the frenetic pace of the holiday season and the pressures of …

00:23:59  |   Tue 14 Nov 2023
237: My Son's Senior Portraits

237: My Son's Senior Portraits

If you aren't familiar with LifeTouch, they are the ENORMOUS business responsible for most of the school portraits in the U.S. If you're based in America, chances are good that you've sat in front of…

00:19:22  |   Tue 07 Nov 2023
236: Neurodivergence and Inclusivity in Photography with Rose McAvoy

236: Neurodivergence and Inclusivity in Photography with Rose McAvoy

On the list of ways we are constantly trying to improve our businesses, one thing that might get overlooked is building inclusivity and accessibility in our customer experience. 

15% of the population…

00:36:34  |   Tue 31 Oct 2023
235: 4 Ways to Use Loom In Your Photography Business

235: 4 Ways to Use Loom In Your Photography Business

If you haven't figured this out by now, I really like technology that can streamline my workflow..... but I really L-O-V-E me some technology that can also make me stand out in the crowd and add a li…

00:16:34  |   Tue 24 Oct 2023
234: Leveraging Podcasts to Grow Your Photography Business with Christina Lenkowski

234: Leveraging Podcasts to Grow Your Photography Business with Christina Lenkowski

Whenever I poll photographers about what they need the most help with, the answer I get (by a factor of 10) is marketing. It seems everyone is always on the lookout for ways to stand out and get them…

00:41:46  |   Tue 17 Oct 2023
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