This Can't Be That Hard

It's often when I'm stuck between a rock and a hard place I come up with my most brilliant ideas... and I know I'm not the only one. Pressure has a way of forcing us to think outside the box and get …

Pricing is probably one of the hottest topics in the photography education space. As someone who feels so strongly about helping photographers price themselves profitably that I've made it a cornerst…

When I first started in this business, branding and online presence were not my strong suits. Over the years, though, I've come to realize how important it is to represent yourself well online... and…

I consider myself a systems and workflow fanatic. Whether it's a system or a piece of tech, I geek out about tools that help us optimizing and streamline our workflows, not just because I've experien…

This week, I'm branching out a bit from the strictly business talk to dive into the topic of unconscious programming. Specifically, how the thought patterns and beliefs we form as children can impact…

Simple Sales turned four years old at the beginning of the year, and since it first landed on the scene back in 2020, thousands of portrait photographers have used it to run more profitable, sustaina…

Everyone's journey as a photographer is different, and learning to trust the ride can be really difficult... especially in this age of social media, where comparisonitis runs rampant.

Today's guest is…

I recently read a quote by Seth Godin where he distinguished between long work and hard work, describing long work as routine, consistent effort without risk that most everyone makes, and hard work a…

Almost every photographer I know has a love/hate relationship with Instagram. On one hand, it provides a free and relatively easy way for us to showcase our work and reach new clients. On the other h…

I wish I could wave a wand and help every photographer see their superpower - that one thing they do better than anyone else - so that they could use it to own their place in the market.

Since I'm (sa…

Remember that feeling of first love? That intoxicating, overwhelming feeling of being completely obsessed with that person, to the point where they were all you could think about day and night? Findi…

In the realm of marketing tools, your website reigns supreme, but navigating the sea of advice on its design can be daunting, to say the least.

That's why I'm thrilled to welcome Kelsey Christine, a w…

It's no secret that I've automated and outsourced everything but the absolute necessities in my photography business, but it wasn't always that way. For the first 7 years of my business I did it ALL …

I have long believed that the intersection of your (multiple) talents is where the magic for your business lies. So many of us have skills that we could bring to the table, but often don't because we…

Every photographer has had the experience of dealing with an unhappy client (and if you haven't yet, you will at some point!). There's no two ways about it: that situation sucks, and will probably ha…

Today I'm sharing a story I find pretty mortifying.

As a professional photographer, I have dedicated countless hours to not only organizing my clients' photos, but also preaching the importance of goo…

When I find a way to work smarter, up-level my client experience, and stand out from the crowd - especially when the strategy is so easy to implement - the first place I want to share it is right her…

It's often hard for clients to have a clear vision about how they can or should display their photographs in their homes, so getting them to purchase products and larger print collections can be chal…

Right about now, a lot of portrait photographers are crawling out of their slow-season dens and gearing up for the inquiries, sessions, editing, etc. that come with the change in weather. 

Most of us …

One of the main things that can set you apart from your competition is the customer experience you provide. This isn't limited to how you handle issues when they arise, but includes the way your clie…