This Can't Be That Hard

You’ve done the math. You know what your cost of doing business is. You’ve looked at what other photographers in your market are charging. So why does pricing your work still feel so complicated?

This…

We all love the idea of a business that grows effortlessly through word of mouth....but that kind of growth doesn’t come from luck—it comes from delivering a client experience that’s SO good, people …

Marketing isn’t just about getting seen—it’s about building trust. And building trust, as it turns out, is a lot like building your credit score....

Clients are constantly (and often unconsciously) ev…

Some interviews go exactly where you expect… and others take a beautiful turn into even better territory. That’s exactly what happened in this conversation with photographer, systems wizard, and comm…

When things slow down or feel uncertain in your business, it’s easy to think you need to overhaul everything or spend your time hunting down new leads. But more often than not, the best opportunities…

If you've ever felt a sinking feeling as you send in your taxes, wondering if you're missing something (or have just signed and avoided the numbers altogether), you're not alone. 

That’s why I brought…

AI is everywhere right now, but let’s be real—most of us don’t have time to sort through all the noise to figure out which tools actually help photographers run their businesses better.

That’s why I c…

Photography may seem like a business with low legal risk, but if you don’t cover your bases, one unexpected issue—like a contract dispute, a tax audit, or an independent contractor misclassification—…

Most photographers assume that if they don’t shoot in a studio, they don’t need one. But what if a studio space could be so much more than just a backdrop for sessions?

In today’s episode, I’m chattin…

If you’ve ever felt like your emails are going out into the void—ignored, unopened, or worse, unsubscribed from—this episode is just for you.

Email marketing doesn’t have to feel awkward or forced. In…

Generating leads for your photography business can feel like a full-time job. You put yourself out there, cross your fingers, and hope the inquiries roll in—but what happens when they don’t? That’s w…

Most photographers spend their time marketing in all the usual (free) ways—posting on social media, tweaking their SEO, and waiting for word-of-mouth referrals to kick in. And while all of those can …

It’s easy to lose the creative spark that brought you to photography in the first place. Between running a business, keeping up with clients, and tackling your endless to-do list, the joy of making a…

Considering switching to Simples Sales? What's better than a case study? How about three? 

I'm excited to share this in-depth conversation with Robyn, AnneMarie, and Christina: three recent students w…

New Year, new mindset. 🥂 As we turn the page to 2025, it’s time to take stock of what’s been working in our businesses—and more importantly, what hasn't. In this episode, I’m sharing seven things you…

Burnout. Overwhelm. Frustration. If you’re feeling the weight of running your photography business, you’re not alone. Lately, I’ve been hearing from so many photographers who are unsure if it’s even …

It’s New Year’s Eve, and what better time to talk about setting yourself up for a successful (and sustainable!) new year? 🎉 In this final episode of the Sustainability Series (and the year!), I’m giv…

In this third episode of the Sustainability Series, I’m diving into one of the biggest time and energy drains for photographers: marketing. Let’s face it—hunting for clients can feel like an endless …

In the second episode of my Sustainability Series, I’m sharing how a major “lifequake” forced me to rethink everything about my business. Back in 2017, I hit a breaking point—I was working 50-60 hour…

When life throws you curveballs—a health crisis, a financial downturn, or a global pandemic—how does your business hold up? In this week’s episode of This Can’t Be That Hard, I’m kicking off the Sust…