This Can't Be That Hard

A really great customer experience is something that will keep clients coming back to you again and again. But contrary to what we might think, our client's experience is a lot more than just what ha…

Creating a membership program in your family photography business is a win/win: your clients get yearly photos they can rely on and you get a predictable monthly schedule and income. But what if you …

What would you do if you woke up one day to find that all the social media accounts you use for your business had been shut down? That's exactly what happened to my guest, Megan Lacy.

You've probably …

Keeping up with the ever-changing landscape of social media can feel like a full-time job on top of your photography career (especially if you’re like me and don’t really love doing it). But there’s …

I think we all know that SEO is crucial when it comes to growing our businesses and getting more inquiries, but it can feel like a complicated (or even impossible) nut to crack. 

Enter today’s guest! …

There's never a perfect time to start a business, have a baby, or get a puppy... at some point, you just jump in and say "I guess we're doing this!" 

We recently got a new puppy (Lasso... yes, after T…

Brands evolve over time, and rebranding is a project that most of us have to tackle at some point in our businesses… but it can be a daunting process! Confusion about where to start, what to do, and …

If you’ve been in business for any amount of time, you're probably familiar with burnout - it happens to the best of us. A lot of the resources out there focus on how to avoid burnout, which is great…

So many photographers feel annoyed at best (and overwhelmed at worst) when it comes to the financial side of running a small business - most photographers aren't born bookkeepers, but of course as sm…

I’m all about sharing the mistakes I made in my business to help you avoid making the same ones…. and one of the biggest, most costly mistakes I've ever made was not bothering to create a sale at the…

Every photographer's path to success looks different. Some of us went to school for photography, while others of us picked up a camera for the first time when our babies were born. I think one of my …

Evan Berding is an incredibly talented custom furniture maker who happens to also be my one and only brother. What's funny is that for all our similarities (siblings, artists, entrepreneurs), there a…

VIP Days have been gaining popularity over the last few years as a way for business owners to offer high-touch, high-value services that deliver fast results to their clients. If you've ever wondered…

Most of the time on this podcast I give you ideas for how to refine your business, streamline your systems, and improve your workflow. But today I want to talk about WHY doing those things is importa…

If you’ve been a photographer for any amount of time, you’ve probably had a card malfunction, or a drive corrupt, or watched as Lightroom choked in the middle of exporting a session. 

Oh 💩, right? In …

For years, I've encouraged photographers to talk to prospective clients on the phone. For a variety of reasons, I believe it's the best way to not only book more clients, but to start the process of …

One of the most common questions that I get asked here at This Can't Be That Hard is: “How do I get more photography clients?"

Right? It's the photography marketing magic bullet (say that 10 times fas…

When your first start your photography business, you need to make a plan for a period of time where you're building your client base up. It's normal to run at a loss for a year or two, but you need t…

As the busy season creeps up on us, often our stress creeps up right along with it. While some stress is inevitable (more clients = more work to do), it’s important to remember that at least part of …