This Can't Be That Hard

I know you’re busy, and I promise: today’s podcast isn’t going to add to your to-do list. Instead, I wanted to spend my time this week celebrating the value of what we do for a living. It can be easy…

Lisa DiGeso is a newborn photographer, podcaster, and fellow education junkie, and although we could easily have spent the entire episode bonding over those overlapping points on our respective bios,…

It's November, and you know what that means: it's getting to be feel-good movie season! In that spirit, I bring you today's conversation. Melissa is a student of mine, and over the course of the last…

In keeping with the spooooky Halloween season, I’m dusting the cobwebs off my own personal crypt of In-Person Sales horror stories.  While IPS is widely known as the gold standard for selling photogr…

Chatting with my friend Colie James always gets my creative juices flowing, but in today’s interview, I was also seeing dollar signs! Colie calls 2021 “The Year of the Pivot,” and we can all learn fr…

It may seem early, but now is the time to start thinking about how to show your appreciation to your clients this holiday season. Every year, my goal is to strengthen the bond I have with my clients …

We all make transitions in our business, some larger (like starting our businesses in the first place or switching from weddings to portraits), some smaller (like increasing our pricing or changing o…

I have a private Facebook group for photographers who want to talk business. Why private, you ask? Because I want people to feel free to ask hard questions - questions they may not want their friends…

Do you ever wish you could raise your prices but fear that your local market can’t or won’t support what you need to charge? If so, this interview with Elke Van den Ende is a must-listen. 

Elke is a w…

I recently polled a big group of photographers asking them what three words or phrases they would use to describe their feelings about money. The responses were overwhelmingly negative, and filled wi…

Back in Episode 117, I shared that I had decided the time was right to switch from dSLR to mirrorless, and that I was in the process of researching my camera options. I decided to share that research…

What is going through someone’s head when they hire a photographer? Sure, they need to like the photos, and yes, they need to be able to afford the pricetag, but assuming both of those things are tru…

We’ve all seen the thread: a photographer gets an inquiry, sends off a response, then gets an angry response from this would-be client who is shocked and outraged at the prices they’ve just been pres…

Three years ago, fine art portrait photographer and body positivity advocate Amanda Thorson got an idea for a photo book. As of two weeks ago, that idea officially became a reality when she crossed t…

I have long preached phone calls and videos as important tools in any photographers communication arsenal, but I’ve never been able to perfectly describe the difference between when a text or email i…

When it comes to email marketing, do you ever wonder what your emails should say? How often you should send them? How you can grow a small (or non-existent) list? How you can tell whether what you’re…

This is Part 1 of a two part series. In this episode, I interview Gabriel Biderman from B&H. We talk through the general arguments for mirrorless and the more specific nuances of what I want and need…

A well-done photography client prep guide is a thing of beauty: it is a fantastic, professional way to represent your brand to your new clients, it helps reassure them that you know what you're doing…

You may have heard the marketing term "Value Ladder," and while the concept of encouraging new business with small offers that lead to progressively larger ones is pretty simple, translating that int…

Ben Hartley from The Six Figure Photography Podcast is a marketing whiz, and he attributes much of his success to something he calls Chain Reaction Marketing - a strategy that ensures your marketing …