This Can't Be That Hard
You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.
- Update frequency
- every 7 days
- Average duration
- 29 minutes
- Episodes
- 333
- Years Active
- 2020 - 2025
![EP 053: [MM] Getting Good Referrals When You're New to Business with Tristen Aque](https://storage.buzzsprout.com/xl52ls2elbd746lwo35z1kx7gsa5?.jpg)
EP 053: [MM] Getting Good Referrals When You're New to Business with Tristen Aque
In this episode of Mini Mentoring, Tristen Aque and I discuss the tricky process of getting referrals as a brand new photographer (and not just any old referrals, but bluebird referrals)! If you’re …
EP 052: The Bookkeeping Big Picture with Amanda Evans
Bookkeeping is one of those things… you know you need to take care of it, but you’d probably rather not dedicate one minute more than absolutely necessary to it, right? Trust me: I get it. That’s mo…
![EP 051: [MM] Getting to the Next Level with Briana Averwater](https://storage.buzzsprout.com/66urwvwpkt6na9vspemkk7dw1khs?.jpg)
EP 051: [MM] Getting to the Next Level with Briana Averwater
In this episode of Mini Mentoring, Briana Averwater and I discuss how to break through the inevitable plateaus in business, namely, once you’ve gotten established, moving from “good enough” to truly …
EP 050: This One's Dedicated to You (yes, YOU)
FIFTY WHOLE EPISODES!!!
Today’s episode is a quick one where I give the credit for this milestone where it’s due: to YOU.
Thank you so much for tuning in and being part of This Can’t Be That Hard… w…
![EP 049: [MM] Switching from All-Inclusive to the Simple Sales System with Lyndsay McNiff](https://storage.buzzsprout.com/28k930iy1sfcz49f57lyl79fgxwh?.jpg)
EP 049: [MM] Switching from All-Inclusive to the Simple Sales System with Lyndsay McNiff
In this episode of Mini Mentoring, Lyndsay McNiff and I discuss the best way to sell her clients on her decision to switch from all-inclusive pricing to the Simple Sales System.
Resources:
- New to t…
EP 048: The Decision Maze
If navigating your business sometimes feels like going through a maze, that’s because it is. Standing between you and the next big goal or milestone is a series of decisions that can feel very much …
![EP 047: [MM] How to Run Profitable, On-Brand Mini Sessions with Dana Walsh](https://storage.buzzsprout.com/929vw8hovkkjwqm80ptqxpf8f58i?.jpg)
EP 047: [MM] How to Run Profitable, On-Brand Mini Sessions with Dana Walsh
In this episode of Mini Mentoring, Dana Walsh and I discuss the best way to navigate the minefield that is mini-sessions… setting yourself apart, maintaining your brand, attracting the right clients…
EP 046: How to Spend Your Education Dollars Wisely with Kate Thompson & Posy Quarterman
The Family Narrative crew is back on the podcast, and this time we’re talking about finding the right way to allocate the education budget in your business. Do you invest in online courses? In-person…
![EP 045: [MM] How to introduce a big price increase to your existing clients w/Melissa Jeffcoat](https://storage.buzzsprout.com/2wc5azonawc2uy35aknnahlvv4bs?.jpg)
EP 045: [MM] How to introduce a big price increase to your existing clients w/Melissa Jeffcoat
In this episode of Mini Mentoring, Melissa Jeffcoat and I discuss the best way to introduce a big price jump to the clients you love and don’t want to lose… a necessary and often intimidating step t…
EP 044: Little Lessons from Big Business
Today I’m talking about a sneaky mistake that most of us make at least occasionally - something that seems when we’re doing it like it’s a way to make big changes less risky, but which often derails…
![EP 043: [MM] Questions about Questionnaires with Jess Koehler](https://storage.buzzsprout.com/ewse4jl4efn441bsexygs850psqx?.jpg)
EP 043: [MM] Questions about Questionnaires with Jess Koehler
In this episode of Mini Mentoring, Jess Koehler - one of the women who joined me for the CRM roundtable discussion in episode 32 - joins me to talk about questionnaires … what to ask and when.
Show…
EP 042: Running a Successful Donkey Business with Amanda Thorson
I met Amanda Thorson in Australia last summer and we became fast friends - we share a sarcastic sense of humor and a very practical approach to our work - and when I decided to talk about alignment o…
![EP 041: [MM] Taking the Marketing Long View with Paige Daniels](https://storage.buzzsprout.com/25zv53y9zpi57zg9tm3i33dgagf0?.jpg)
EP 041: [MM] Taking the Marketing Long View with Paige Daniels
In this episode of Mini Mentoring, I talk with Paige Daniels about marketing your business - best practices and how to know if they’re working.
Show notes: thiscantbethathard.com/podcast/041
Resources…
EP 040: The 5P Alignment Approach
In 2019, I gave a talk at The Family Narrative called “Creating a Business that Feeds Your Soul (and Your Family)”. My initial intention was to put together a talk on pricing, but the more I thought…
![EP 039: [MM] Time Management During Quarantine with Carolyn Soling](https://storage.buzzsprout.com/2iwifym6tfxs1kqs246gzyboaiik?.jpg)
EP 039: [MM] Time Management During Quarantine with Carolyn Soling
In this episode of Mini Mentoring, I talk with Carolyn Soling about how it’s still possible to make time for your business while quarantining at home with kids.
Resources:
- New to the podcast? Go to…
EP 038: The Donkey, the Workhorse, and the Unicorn
In 2019, I gave a talk at The Family Narrative called “Creating a Business that Feeds Your Soul (and Your Family)”. My initial intention was to put together a talk on pricing, but the more I thought…
![EP 037: [MM] Niching Down with Ana Vallejo](https://storage.buzzsprout.com/8w8dg6n4n21ue0wqbabwcupz1d4w?.jpg)
EP 037: [MM] Niching Down with Ana Vallejo
In this episode of Mini Mentoring, I talk with Ana Vallejo about the challenges of getting started in a big, oversaturated market.
Show notes: thiscantbethathard.com/podcast/037
Resources:
- New to …
EP 036: Landing and Planning a Solo Art Exhibit with Cornell Watson
Cornell Watson may be relatively new to photography, but he’s already making huge waves in the industry… not just with his stunning family photos, but also with his message. And it was a combination…
![EP 035: [MM] Starting Over in a New Location with Andrea de Anda](https://storage.buzzsprout.com/ki53zkcvljrzgk158xs8m360psh9?.jpg)
EP 035: [MM] Starting Over in a New Location with Andrea de Anda
In this episode of Mini Mentoring, I chat with Andrea de Anda about the challenges (and opportunities!) involved in relocating your business across the country.
Andrea is a wedding and family photog…
EP 034: 10 Lessons I've Learned in 10 Years in Business
This month marks the tenth anniversary of when I officially started my photography business, and there are so many lessons I’ve learned in the ten years since. Ten years ago, the opportunities for o…