The Content Byte
Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.
- Update frequency
- every 7 days
- Average duration
- 34 minutes
- Episodes
- 274
- Years Active
- 2019 - 2025
Creating great website content with Emma McMillan
We chat about:
- What is different about writing for websites
- Whethe…
What you need to know to get a book deal, with editor and publisher Rebecca Kaiser from Allen and Unwin
Does everyone have a book in them? It's just one of the questions we put to editor and publisher Rebecca Kaiser from Allen and Unwin, who joins us on the podcast to talk about ... so much! Including:…
The power of following up on pitches and with clients
How good are you at following up on story pitches or with new clients? If you could do better, you're in good company: apparently, 48 percent of us never make a single follow-up attempt. Another 44 p…
How collaborating can help to grow your business, with Jessica Ruhfus
Collaborating with other freelancers or small businesses can be a rocket-launcher to growth you couldn't achieve otherwise. Trouble is, it's tricky to get it right, and to know how to approach other …
Everything you need to know about UX copywriting, with Susan Reoch
If you’re a writer thinking about edging into UX, you’ll find this episode with UX copywriter Susan Reoch both fascinating AND super helpful. We chat to Susan about:
+ What UX actually means and how …
Starting and running a content agency, with Jac Taylor from Crucible Content
Using analytics to build a digital audience with taste.com.au’s Laura Simpson
This week's guest is Laura Simpson, the digital director of mass food at News Corp AU, working across taste.com.au and Australia's Best Recipes, where she oversees digital content commissioning, soci…
Taking the mystery out of the sales process - with Richard Gray
Answering all your questions about LinkedIn, with Jillian Bullock
You asked, we delivered... this week Rachel and Lynne have a LinkedIn Ninja on the podcast. Expert Jillian Bullock talks about LinkedIn's new newsletter feature, whether a premium subscription is wor…
Recovering when you've stuffed up, with freelancer John Burfitt
Let's face it, we are all human - and we are likely to make a mistake (or two) over the course of our freelance career. But how do you recover from a big stuff-up? Long-time freelancer John Burfitt j…
Productivity and sustainability for freelancers, with Elana Robertson
When you freelance, the lines between home and work can easily blur - and burnout can be just around the corner. So if you feel like you need to tweak how you run your business, tune in to our chat w…
Need a freelancer CV? Here's what to consider
We typically tend to think of CVs as something you use in order to get your next permanent role - but what about freelancers? Do they need a CV too? Many say no, and want to move away from the CV to …
Digital Nutrition with Jocelyn Brewer
Overwhelmed with the amount of time you spend on screens? Jocelyn Brewer talks to Rachel and Lynne about digital nutrition and how freelancers can find a way to live with technology without it taking…
Sophie Cross and the Freelancer magazine journey
Digging deep into freelance communities in London after she’d lost a lot of her work during the pandemic inspired freelance marketing strategist and copywriter Sophie Cross to do something no one’s e…
How to take a client brief on a new project
Freelancers who start to do a lot of client work will soon realise they’ll be taking lots of briefs - and while you can do it in person, on Zoom or over the phone, you can also send a client brief te…
Survival Skills for Freelancers: We chat to copywriter and bestselling author Sarah Townsend
This week on The Content Byte, we’re talking to Sarah Townsend, a UK-based copywriter and the bestselling author of Survival Skills for Freelancers, a book that’s fast becoming THE bible for anyone s…
Yes, you should raise your rates (and how to do it)
Do you live in terror of asking for more money? Many freelancers do, and end up undercharging as a result, or charging the same rates for years on end. In this episode we cover why we need to get to …
Freelancer Monique Butterworth on how to make a living in the world of celebrity journalism
This week, Rachel and Lynne chat with Rachel's List gold member, colleague and long-time freelancer Monique Butterworth, who shares behind-the-scenes tales of celebrity interviews, the huge budgets o…
Social media tips to help freelancers grow their businesses, with Sam McFarlane
Are you a freelancer with a sneaky suspicion that you could be managing your social media better, or more effectively? Join the club: there are a lot of us out there. And in this episode, we ask Sam …
How freelancers can get more agency work, with Clare Brundle from Heads and Tales Content Agency
If you endear yourself to a content agency that pays well, and offers you regular, interesting work, you're onto a good wicket as a freelancer. But how can you get your foot in the door in the first …