The Content Byte
Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.
- Update frequency
- every 7 days
- Average duration
- 34 minutes
- Episodes
- 274
- Years Active
- 2019 - 2025
S2 Episode 2: Why you shouldn't worry about downturns as a freelancer
The peaks and troughs of freelancing can be overwhelming - so how do you handle them? What should you do during a slow patch? And are economic downturns something to fear? Not necessarily, as we talk…
S2 Episode 1: Common website mistakes (and how to avoid making them)
If you're a freelancer, how well does your website / online portfolio work for you? Does it bring in traffic? Convert leads? Is it something you're proud to share with clients? If not, don't stress -…
Episode 12: How to boost your productivity (to make more money)
Moving from an in-house role to a freelance one is a MASSIVE change. Suddenly, time is money - and productivity is all important in order to make the income you need to get by. In this episode, Lynne…
Episode 11: How to escape the under-charging trap
It's all too easy to undersell yourself when you're freelance. You want the project, and think quoting a little lower is going to do the trick. But sometimes, under-charging can backfire - and actual…
Episode 10: The skills you need as a content writer
Once upon a time, journos simply had to file their copy and that was that. These days, you may be asked to do quite a bit more, especially if you're writing for digital outlets. Find out what editors…
Episode 9: Finding new income streams as a freelancer
Does reinvention scare the pants off you? You're not alone. Most freelancers find their comfort zone, stay there - and hope the work keeps flowing. But what if it doesn't? What if you used to be a ma…
Episode 8: How to keep content writing clients coming back
What makes you absolutely indispensable as a freelancer? This week's episode is all about our strategies for adding value, solving your clients' problems and using your knowledge for suggesting other…
Episode 7: Why networking is essential for freelancers
First up, we just want to say that this episode has a few technical difficulties at the beginning with the sound - but hang in there. Lots of great info about why freelancers should network, how you …
Episode 6: How to find experts and case studies
Finding the right experts and case studies for stories - or the right PRs who can get the ball rolling - can be tricky. In this episode, Lynne and Rachel share the websites and resources they turn to…
Episode 5: Here are a few of our favourite things
Finding the tools, services, websites and apps that save you time and help you work more efficiently is essential when you're a freelancer. Here are a few we've found over the years and use consisten…
Episode 4: What do editors and content clients want?
Filing great copy is a must if you want ongoing work as a freelancer - but are there other ways to ensure editors and content clients keep coming back? In this episode, we reveal what works for us an…
Episode 3: Let's talk money (without freaking out)
Whether you're quoting on a project, thinking about raising your rates with clients or negotiating for a higher word rate with an editor, talking about money with ease is a critical skill for freelan…
Episode 2: How to find content writing work
If you're starting out in content writing or have hit a slow patch as a freelance writer, it can be hard to know what to do and where to turn (hint: it's NOT to low-paying content mills!). In this ep…
Hey-ho hello! Welcome to The Content Byte.
This week, we're talking about... well, us (because we figure an introduction is in order). Plus, why we decided a 10-min podcast was a goer, our top tips for starting out as a freelancer and what we…