The Content Byte

This week we're excited to chat to journalist and founder of Interiors Addict Jen Bishop, whose one-time passion project has become an incredibly successful interiors website. She spills the beans on…

Whether you're writing a print story or a piece for digital, the headline is all-important. In this episode, we explain the differences between each, share our tips for writing great headlines includ…

If you do a lot of interviews for editors or clients, you need cost-effective, time-saving systems that work for you. In this episode, we talk about the tools, apps and services we've used and the on…

It's been a crappy year and many of us have lost work, faced extended lockdowns and isolation, and suffered poor mental health to boot. If that's you, what steps can you take to feel better? In this …

JobKeeper payments are changing in the coming weeks, and many freelancers know what a minefield it can be! If you're relying on it to prop up your income right now, accountant Holly Shoebridge shares…

Can being very specific about the niches you operate in help bring you higher-paying clients? Especially when it comes to content marketing? Many experts in this space say yes, and today we're talkin…

We know, on-boarding doesn't sound like the sexiest topic - but if you're putting new clients on your schedule, having seamless systems in place will save you time, money and a world of pain down the…

It's been nearly a decade since journalist Nigel Bowen left magazines to carve out a new path in content marketing. In this episode, we chat to him about how he started his business, Content Sherpa a…

Are you starting off in your career and looking at an internship? This week Rachel and Lynne talk about unpaid internships - and share tips on how to find the good ones and how to make them work for …

Do print journos have transferrable skills for broadcast? In this episode, we put that question to Wendy Moore, the head of Foxtel's Lifestyle Channels, a former House Rules on-camera judge - and a h…

If you're at the start of your career, having a trusted mentor to advice and guide you can be invaluable. But mentors aren't just for when you're starting out; even experienced freelancers may benefi…

How DO you price projects as a freelancer? Should it be by the word, by the hour, by the day? What's value-based pricing? And when do you opt for a retainer agreement? In this episode, we run through…

Want to know how to harness the power of the LinkedIn platform in order to get noticed / find more clients? In this episode, self-confessed LinkedIn nerd and technical copywriter John Espirian shares…

Ever since we read about Bill Gates' penchant for think weeks - a 7-day solo stay to read, think and come up with ideas without distractions - we've loved the idea. In this episode, we talk about how…

New to interviewing people for stories or content pieces? Or perhaps you've been interviewing people for a while but want to get better at it? In this episode, we talk about why it's such an importan…

In today's episode, we talk to Claire Bradley, Head of Content at content agency Suddenly (an off-shoot of News Corp). She talks to us about what content marketing clients want, what she looks for in…

Whether you've been forced into freelancing from a redundancy or recently made the decision to start working for yourself, it can be a learning curve. In this episode, we share the 6 things we think …